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Recap: Social Media Basketball

A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.

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Don’t Let the Competition Get the Best of You

(This is a guest article by Stan Popovich) Many athletes sometimes get anxious when they play against a tough opponent. Here is a list of techniques to help manage the stress of playing against tough competition. 1. Learn as much as you can about your opponent. Remember, there is always something to learn about your…

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Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

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Geolocation is a Game-Changer for Sports Business

Imagine this for a second: You head out in the morning to shoot some hoops at your local basketball courts and you decide to “check in” using either Gowalla or Foursquare or any of the new geolocation platforms. Boom! You’re rewarded with free tickets to an NBA game. Later in the day, you head to…

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Another First for The Garden: Hockey in 3D

Tonight’s New York Rangers vs New York Islanders matchup at Madison Square Garden will be unlike any other in the long-standing rivalry. While the “Potvin sucks” chants, a look back in time, will be prevalent for the Isles visit,  the theater at Madison Square Garden will hold a special eye into the first ever 3D…

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