Jim Collins wrote a best-selling business book entitled, . In the book he and co-author, Jerry Porras, coined the term, “Big Hairy Audacious Goals.” BHAG (pronounced, Bee-hag) is a strategic business statement which is created to focus an organization on a single, medium-to-long-term goal, which is audacious. Those on the outside of the company are likely…
Last updated by Lewis Howes at .