(This is a guest post by Lesley Batson) As toddlers, A few of us were dressed up in cheerleader outfits of our dad’s favorite team. As we got a few years older, we wore the youth-sized jerseys which weren’t so bad when we were young girls. As we grew into young women however, we just…
Lewis Howes
Latest Posts by Lewis Howes
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Guest article by Oscar Ugaz. His view that an important part of the future will be in the hands of mathematicians and statisticians. And the reaction it received from more traditionally placed ‘experts’. Connect with Oscar on Linkedin and follow on Twitter. A few weeks ago, I was invited to participate in a round table…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Eagles’ Michael Vick launches sports clothing line Philadelphia Eagles quarterback Michael Vick is launching a sports clothing line called V7 that will be sold exclusively at East Coast sporting goods chain Modell’s. The…
NFL’s Release of All-22 Film: A Cautious Opportunity for Aspiring Sports Writers
Category: Sports MediaSponsored Post by Brian Collin The NFL has decided to release its All-22 film to the general public for the 2012 season. An invaluable tool for football coaches, the All-22 film does exactly what its name implies – allow viewers to see all 22 players on every play. The tape, which has been dubbed as the…
Guest post submitted by Lucas Biebelberg Today, one of the greatest sports agents in history, Leigh Steinberg, was incredibly gracious in allowing me to interview him for Sports Networker. Leigh is the founder and CEO of Steinberg Sports & Entertainment, and has represented athletes such as Steve Young, Troy Aikman, Warren Moon, Bruce Smith, Ben Roethlisberger,…
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business Nike and O2 launch sports loyalty scheme Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner….
A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…
Author Archive | Lewis Howes
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…
Three Keys to Increasing Sponsorship ROI
(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…
Connect with Tribes Instead of Crowds
(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…
Playing Golf Without A Membership
(This is a guest post by Debra Miller) Golfers use approximately $800 million in golf balls every year. We all know how expensive the game of golf can be, let alone a golf membership at an exclusive country club. However, there is a way to play at famous private courses without mortgaging your house or…
David Barton-Ginger on All Blacks Rugby and Social Media
I recently had the pleasure of interviewing David Barton-Ginger, online social media manager for the New Zealand All Blacks Rugby team. Since we are based in the U.S, it was interesting to see what sports teams are doing all the way down in New Zealand. For those of you who don’t follow rugby, the All…
L.A. Sports Networker Event
After successful networking events in New York and London, we’re headed to the City of Angels – Los Angeles! However, this event will be run a little differently than the ones in the past. As space is limited, it will be an intimate event capped at 50 sports executives in the L.A. area. Also, part of this event will be filmed during a live online web reality show.
If you want to be part of this limited-space event, fill out your information below and I’ll email you with more details about the time and venue for this event. It will either be in the evening of Nov 10 or 11 and I’ll email you soon if you qualify. Hope to see you there!
Sports 2.0 and the Age of Social Media
Whenever I get a chance to watch my Buckeyes crush opponents on television these days, I always catch myself checking my Twitter stream or Facebook feed in between plays and during commercial breaks. I may catch a commercial here or there, but for the most part, I am too busy socializing online about the game to pay attention.
Social media has become a regular part in my sports-watching experience. For kids growing up now, it’s a whole new ballgame than the one we grew up where we had to bear through every single advertisement impatiently wondering if there will be another first down. The geniuses at Espresso’s Infiltrators capture this essence perfectly in the deck below. They go through the age of sports that us ‘old folks’ went through and compare it with the new age of social media: sports 2.0.
Lingerie Football League Fans Flooding New Social Media Platform
(This is a guest post by Robert Chilver)
The Lingerie Football League recently kicked-off their new season and if the popularity of their new social media platform is any indication, fans are taking notice.
Adage Technologies, a leader in website and application development, partnered with the Lingerie Football League (LFL) and Maximum Fantasy Sports to create the revolutionary LFL “Fanzone,” a new social media outlet for league fans looking to interact with their favorite players and teams.
Launched in July 2010, over 15,300 users are already signed up to participate in the LFL Fanzone. Fans can customize their profile with their personal information, pictures, photos, videos and links to their favorite players and teams. Users can then ‘friend’ other profiles, chat on message boards and connect with specific teams, players and league officials.
Matthew Higgins On The New York Jets, Social Media and Sports Business
Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.
Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.
The Multi-Purpose NFL Stadiums Trend
(This is a guest post by Brad Acker)
Many of the articles that I’ve been reading have pointed out that the multi-purpose stadium tread ended when Camden Yards, home of the Baltimore Orioles, was built in 1992.
Why I agree that Camden Yards was a historical turning point for sports venues, I disagree that it ended the trend. The past few years have shown us that it just doesn’t work financially to have a single-use stadium.
Of course Baltimore’s level of play on the field hasn’t exactly helped!
San Francisco Giants Tweetup
Tweetups have been one of the true successes of Twitter. Meeting new sports fans through social media is great, but nothing compares to the networking and bonding that occurs in face to face events. Embracing both social media and face to face relationships, the San Francisco Giants hosted the first tweetup for Major League Baseball earlier this season.