This is a guest post submitted by Keith Beise
Fans are always the best marketers of their teams–wearing team colors, talking about events, and bringing their friends to games.
The problem for teams is they often have no input on what their fans are saying, don’t know who their fans are, and are not able reward them for the buzz they generate.
Baylor University partnered with row27 Studios to create a Social Media Fan Rewards Program that helps address those issues by engaging Bears fans on their social media accounts.
Once fans sign up for the program at baylorboldrewards.com and connect their Facebook, Twitter and Foursquare accounts, all rewards points are automatically updated when they “like” things on Baylor Athletics’ Facebook page, tweet with specific hashtags and check in to athletic events, which are just a few of the ways to earn points. The only reason fans would need to go to Baylor’s rewards site is to check how many points they have earned and see how they stack up to other Bears fans on the leaderboard.
At the end of the year, the leading three point earners win top prizes, including the grand prize of getting to lead the Baylor football team out onto the field for the first game of the 2012 season and receive an iPad2. However, fans of all levels of engagement will have incentive to participate in the program year-round as they can redeem their points for various prizes ranging from a BU decal to a fleece jacket.
Social Media Fan Rewards is a Win-Win
The Social Media Fan Rewards Program essentially creates a win-win for both Baylor and its fans. The Bears get a huge speaker attached to its digital microphone as fans get rewarded for interacting with Baylor’s brand on their usual social media accounts.
The response to the program has already been enormous as thousands of both student and non-student Bears fans have signed up, generating an incredible reach for Baylor Athletics. The program was officially launched in mid-November and in three weeks has already resulted in more than 4,000,000 social media impressions.
The launching of the Social Media Fan Rewards Program comes at a perfect time for the Bears to create online buzz as they are just getting their basketball seasons underway with the No. 1 ranked women’s and No. 7 ranked men’s teams.
row27 Studios is full service digital sports marketing studio based out of Minneapolis, MN. Since starting in 2008, row27 Studios has grown to service more than 100 Division-1 colleges and 25 professional sports teams. row27 Studios prides itself at being innovative and staying at the forefront of changing technology to deliver the highest quality to its clients. More about row27 Studios can be found at row27.com.
What do you think of the new Social Media Fan Rewards Program launched by Baylor University? Leave your comments below and feel free to share this article with your friends on Facebook & Twitter!