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How Athletes Can Build Their Personal Brand

jm3It’s no surprise professional athletes are using social media sites like Twitter, Facebook, and even Ustream everyday.  Being an ex pro athlete myself (even on a smaller scale than the NFL) I loved connecting with my fans before and after games.

I had my regular group of fans that would come down by the field and say hi after every game.  If I would have had Twitter back then, it would have given me a great opportunity to thank them online, and get them excited about the next game.

Although I didn’t know how important building a personal brand online was during my playing days, I definitely see the value of it now for helping me achieve a number of my professional goals.

Want to know why pro athletes should be building their personal brand online and how they should be doing it?  Then make sure you check out this video where I interview Dan Schawbel of Personal Branding Blog to learn more.

What ways do you see pro athletes using social media the right way?  How are some using it the wrong way?  More importantly, how does it make you feel when you see a high profile athlete doing things “right” or “wrong” online?


Image by jm3

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2 Responses to How Athletes Can Build Their Personal Brand

  1. Will Simpson February 21, 2010 at 7:35 pm #

    I fully agree with everything that Dan and Lewis discuss, and plenty more besides, but as someone in the industry how do you best translate this information to the stars of our sports fields? I’m struggling to persuade athletes that this is the way forward and seem to be getting as many or more knock backs than I do interested parties.

    Any ideas?

  2. Katherine March 2, 2010 at 3:13 pm #

    I agree, great post! I follow Dan on Twitter and always love what he has to say. My agency is in the middle of a giant shift from traditional to new media and we couldn’t be more happy. Great ROI for our small business clients who don’t have thousands of dollars to spend on tv and radio spots. You can check us out at

    Thanks again for the post!

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