I recently had the pleasure to speak in front of 200 bright sports management students at York College in York, PA.  It was almost a little too scary as it brought back some memories from when I was a sports management student in 2005.

It was an honor, to say the least, to have the opportunity to share my experiences within the sports industry.  I talked about how companies are seeking out individuals because of their online footprint, and why going about the “traditional” way of finding a job (especially in one of the hardest industries to break into) was just not working that well for people in this economy.

It was inspiring for me to see the enthusiasm most of the students had.  Many greeted me before and after my speech to ask detailed questions, and I was able to give some potential step by step blueprints that would give them a better opportunity to landing the sports job of their dreams.  It was fun for me to share insights from the things I have personally been through, and I feel honored that Dr. Tim Newman (head of the sports management department at York) invited me to teach his students the “new rules” of marketing and PR in the sports industry.

Take a look at what Dr. Newman has to say about the challenges students face with using social media.  I think other institutions should start being less afraid to teach their students social media tactics, and start having more of a forward thinking mindset like Dr. Newman does with his.

What do you think?  Should students be diving into social media, or should schools be holding them back out of fear?   I am interested in your point of view on this topic.  I think the game has changed for students and they should have entire classes on social media marketing… agree or disagree?

About Lewis Howes

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