When the world’s best athletes convene every four years to celebrate the majesty and pageantry that is the Olympic Games, organizers hope that the world focuses on the spotlight of sport, not the shadow of scandal. Unfortunately, despite the best intentions of Olympics’ officials and organizers, breaches in sports ethics ranging from players cheating to…
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We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.