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Euroleague Basketball signs first-ever title sponsor

Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.

Tim Tebow Gets Chance To Take On Michael Jordan

Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job

How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.

Want to Score in Sports? Create a Connection

And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.

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Baseball Fans Sidetracked

While Major League Baseball diehards were tuned into each of their favorite teams’ games during everything from LeBron-athon to World Cup soccer, and especially their all-star game, it wasn’t easy for it to hold the attention of the masses according to W. Scott Bailey in the San Antonio Business Journal.

It was reported that Major League Baseball’s All-Star Game, broadcast by FOX, received a 7.5 Nielsen rating which makes it as the least watched Midsummer Classic in history.

My initial thought as we head toward the start of National Football League training camps: is there any sport or off-season activity that would distract NFL fans from their season?

Is baseball officially not America’s Pastime anymore? We’ve long heard that professional baseball television ratings pale compared to the NFL and even the NBA, much of the latter which is broadcast on cable outlets. But a scripted special about where an NBA free agent is going to play next and – soccer?

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Professional Sports Age Requirements

Should athlete talent dribble through a season of aging before being presented to the pro sports world? Is college a necessary bridge between high school and pro sports? Let’s think about it for a moment. What would the basketball world look like without LeBron James, Dwight Howard, and Kobe Bryant; all of which jumped directly…

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Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

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How the NFL Labor Negotiations Impacts Your Sports Career

(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands…

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Show Me the Money: Business of Football

“Show me the money”, was perhaps the most remembered line from the classic movie Jerry Maguire, delivered by Cuba Gooding Jr., who played a talented, over-zealous football player, waiting for the right contract. Besides the cross-fire of personal character dynamics in the movie, it brought to light the stark reality that football really is a…

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