Today, every sports organization has a digital team that’s in charge of the upkeep and management of the teams digital assets. From the articles that go up on the website daily, to the Tweets and Facebook updates that are shared with fans, a teams digital presence has grown from just banner ads and email blasts to fan interactions and real-time content. Still, although every sports organization has a digital team in place, not all are making an impact with their efforts.
5 Questions To Ask
So how do you know if you are doing a good job? While it would be convenient if there were some sort of grading scale where A’s and B’s were easy to distinguish, instead we have to develop our own scale of what is considered ‘passing’ and what is ‘failing.
Here are 5 questions that every digital team should ask themselves in no particular order: [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
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In the last weeks I’ve thought a lot about a hot button issue that began with a political decision, yet has touched sports organizations from the National Basketball League to Major League Baseball…or should I say that they hit on the topic by no choice of their own.
As if the Arizona Immigration Law SB 1070 2010 needed more steam, the topic of immigration has jumped to Page One of several sports searches because professional organizations and athletes have either voiced opinions or taken action to show dissatisfaction for the legislation.
The law, which will require police to verify a person’s immigration status if there’s “reasonable suspicion” that he/she is in the United States illegally, is scheduled to take affect in July.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Yes or no? Does it depend on what sector of the sports industry we are talking about? Should we even care?
Whether it’s a sports teams using a Facebook fan page, professional athletes on Twitter, sports agencies trying to promote their brand from blogging, sports management programs looking to recruit new students, or other sports organizations looking to find ways to increase sales and drive profits…. do they fully understand social media and are they ready to include it in their game?
I have been pretty frustrated with the somewhat ignorance I continue to see with sports teams and leagues banning social media, sports agencies thinking social media is a waste of time, or even sports pr and marketing companies believing social media in sports should not be used, period.
WAKE UP PEOPLE!!!
The fans that watch your team on weekends, those students that want to learn about your sports management program, companies that need your marketing expertise or are looking to buy advertising are all online using some form of social media! Even top sports business experts like CNBC’s Sports Biz reporter Darren Rovell talks about the power of social media on his blog and is tweeting daily to get his message out there.
And yes, there are ways to get your message out there with little or no cost to help you achieve your goals within the sports industry. If you need a more in depth marketing strategy just ask top social media sports professionals Amy Martin, AJ Vaynerchuk, Jason Peck or Ryan Stephens as they can easily help any sports organization figure out how to achieve their goals and what action to take to reach them.
I am just tired of hearing that the sports industry still doesn’t have a forward thinking mindset when it comes to using social media and it is really frustrating me (and you don’t want to see my football playing aggression come out in my blog, or it may get ugly!). My goal is to start providing more articles that help give the information the sports industry needs to start taking action with using social media so they can start to see the same successes other industries are gaining from it.
Are you as upset as I am and ready to strap on the helment, lace up your pads and kick some butt? If so, leave a comment with your thoughts on which sports organizations are and are not using social media correctly. What are they doing right, what are they doing wrong, and what can they do to make it better? Ready…. Set-Hut!
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