I’ve decided to take a detour from writing about current issues and events surrounding sports public relations to provide some simple tips to young people entering the business.
I recently read a query from a college-age man who is set to graduate this spring. He asked for advice from the panel about how to get a job in sports the sports industry. I asked myself, “What took you so long to ask?”
My post today is an effort to help people who are preparing for this stage of education not have to ask that question. You’re read it right – as a second-semester senior in college, you will hopefully not have to ask how to break into your field of choice because you’ll have already done your research, laid a foundation for your own brand and even completed an internship or two. In essence, you must create your own public relations campaign and pitch yourself.
About Gail Sideman
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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