If you’re smart—and I know you are—you’re going to set sports career goals for 2012. But before you do, read this first:

The key to achieving your sports career goals is to know exactly where you want to go and how you plan to get there.

Generic goals such as, “I want to work in sports” is too broad. It doesn’t mean anything. Even when you narrow your goal to something more specific such as, “My goal is to work in sports marketing” — that’s still too vague.

The two most crucial areas of concentration for achieving sports career goals are the “Where” and the “How.” Where do you want to go? How do you plan to get there? Below are two ways that will help you answer those questions.

1. Crystalize Your Vision

Brian Tracy, the world-renowned expert on goal-setting says, “You can’t hit your target if you can’t see what you’re aiming for.” In other words, if you don’t know where you’re going, you’ll wander aimlessly and never reach your ideal destination.

When you have a clear vision of what you want to do with your sports career goals, you’ll have a major advantage over your competitors. If there’s one thing employers love, it’s a job candidate who knows exactly where they’re heading.

Having a good vision of your career includes having the ability to articulate the value you can bring to an organization. This is what employers care about. Focus on it. Think it through. Take your time.

2. Plan Your Work

Setting career goals and having a crystal clear vision of where you want to go is extremely powerful. But that’s only the beginning.

There’s an old adage that says, “Plan your work, and work your plan.” Your goals have a better chance of getting accomplished when you put together a solid plan behind it.

Imagine if the Green Bay Packers didn’t have a plan in place to achieve their goal of winning back-to-back Super Bowls … that would be foolish! Same goes for you. Winning your first job in sports is your Super Bowl. Plan accordingly.

To drive home how important having a game plan is, I’ll leave you with another old adage: “If you fail to plan, you plan to fail.”

Chris’ Keys to Sports Career Goals

Write down your goals and a written plan to achieve them. Establish a time and a place to work on your plan on a regular basis. Your plan should include answers to these questions:

• What am I great at (or want to become great at)?
• Who are the leading executives in that field?
• What type of companies hire for that position?
• How do I get my foot in the door?
• How do I convince them to make me a job offer?

Have you set your sports career goals for 2012 yet?  Let us know what they are in the comments below and please feel free to share this article with your friends on Facebook & Twitter

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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Photo courtesy of CNBC.com

Here at Sports Networker, we are constantly striving to bring you the best advice from successful sports business professionals on how to get a job in sports.

We dug through the archives and found this gem where Lewis Howes interviews Darren Rovell, CNBC’s Sports Business Report and the author of the “Sports Biz Blog” on CNBC.com.

Darren was named the Sports Networker 2010 Sports Social Media Professional Of The Year and has been mentioned in numerous articles on Sports Networker including the Top Sports Business Professionals To Follow On Twitter.

In this interview, Darren shares his best tips on how to get a job in sports and advance your sports career. Here are a few of the key takeaways:

• Follow your passion and be willing to work for free
• It’s not who you know, it’s how good you are!
• Put it in a box (make sure to watch the video to understand what this means)

How To Get A Job In Sports With CNBC’s Darren Rovell

What do you think of Darren’s advice? Leave your comments below and if you found this interview helpful, send a tweet to @DarrenRovell and @LewisHowes to let them know!

About Trevor Turnbull

Trevor Turnbull is the COO of Sports Networker & the Sports Executives Association .

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6 Inside Ticket Sales Managers walk into an Arena…

Ok, it sounds like the great start to a joke, but in essence this piece is more about how those managers got into their coveted sports jobs.

I often get asked how I got my foot in the door in professional sports and the answer is usually a bit longer than expected.   Like many of those  whom I’ve crossed paths with, the opportunity that helped launch my sports career was being a part of an Inside Sales Department with the Chicago White Sox.  If you are looking for a book on the topic, check out Mark Washo’s Break Into Sports  (or find him on Twitter @BreakintoSports).  I’ve recommended this book to college grads looking to get into sports for a while.

As so many sports executives get their start in ticket sales, I figured I’d round up a few Inside Sales Managers around professional sports jobs and knock out a few simple questions to learn more about this revenue generating niche.  The group has over thirty plus years of combined experience in professional sports and includes;  Cody Haynes (Houston Rockets, NBA), Eric McKenzie (Cleveland Indians, MLB), Jude LaRose (Chicago Fire, MLS), Derek Iversen (Colorado Avalanche, NHL & Denver Nuggets, NBA), Travis Apple (Pittsburgh Pirates, MLB) and Jake Reynolds (Washington Capitals, NHL & Washington Wizards, NBA).

Insiders on Sports Jobs

1. Did you begin your sports career in an Inside Sales Environment and/or how did you ascend to your management role?

Jake R.-  Yes, I began my career in Inside Sales with the Indiana Pacers. I spent 4 months in Inside Sales before moving into a senior sales role. After a year with the Pacers, I spent two years in New York with the Giants where my first year was focused on selling PSL’s in preparation of opening their new stadium and in my second year, I transitioned over and focused on selling suites. I have now been with Monumental Sports and Entertainment for just over a year overseeing the Inside Sales group for the Wizards, Mystics and our partnership with Georgetown Basketball.

Cody H.-   I started off in Inside Sales with the Phoenix Coyotes of the NHL right out of college.  I was then promoted to Group Sales with Phoenix.  I then accepted a position as a Season Ticket Sales Executive with the Houston Rockets.  After 1.5 seasons as a sales rep I was then promoted to Inside Sales Supervisor.

Travis A. -  I started in Inside Sales in June 2007 with the Atlanta Hawks, Thrashers, and Phillips Arena.  From November 2007 to July 2008, I was in New Season Ticket Sales, and from August 2008 to September 2009, I was in Premium Seating with the Hawks/Thrashers.  Throughout my time in New Season Ticket Sales and Premium, I also held a manager in training position where I helped with training sessions, appointments, interviews, and other duties that the IS Manager needed help with.  In October 2009, I took over the Inside Sales position with the Pittsburgh Pirates.

Derek I.-I began working for Kroenke Sports & Entertainment’s as a Summer Sales Associate intern for the Denver Nuggets after graduating from college.  I was brought on as an Inside Sales Representative for the Nuggets and Avalanche, and from there moved on to an Account Executive role with the Denver Nuggets.  After two years as an AE, I was promoted to Manager of Inside Sales for the Nuggets and Avalanche.  In addition to managing the Inside Sales Department, this year I was also given the opportunity to manage the sales and service department for KSE’s NLL team, the Colorado Mammoth.

Eric M. -Yes, I started with the Phoenix Suns Inside Sales department immediately after finishing college. I then spent 3 years working in group sales with the Arizona Diamondbacks before accepting my first management opportunity in San Antonio with the Spurs. Most recently, I have relocated to Cleveland, OH to accept a new position with the Cleveland Indians.

Jude L. -  Yes, I did begin my sports career in an Inside Sales environment. After a seasonal position with the National Pro Fastpitch’s Chicago Bandits – from which I hold fond memories – I was hired as an Inside Sales Representative for the defending Arena Football League Champion Chicago Rush.  I cut my teeth with that club and worked alongside and for some really talented people.  I feel rather fortunate to have had the opportunity to learn from some great sports business minds during a time that we were having such success on and off of the field.  After three months on the job as an ISR, I was promoted to an Account Executive role, selling the full suite of ticket products.  From there, I was promoted to Senior Account Executive/Youth Football Coordinator.  My duties remained largely the same, with the additional responsibility of becoming a student of the Chicagoland Youth Football landscape.  We booked local area teams for pregame and halftime scrimmages with a ticket requirement tie-in and recognized the importance of youth development and participation as evidenced by our commitment to appearing at youth football year end banquet and award ceremonies.  After three years with the Rush, I moved on to the American Hockey League’s Chicago Wolves as a Senior Account Executive.  My responsibilities remained largely in line those of an Account Executive who is responsible for selling season and group tickets.  Since I can remember, I have always enjoyed leading and imparting any piece of information I had to share. The role of an Inside Sales Manager is one that has greatly appealed to me since the days I first recognized how much I enjoyed sales and acknowledged that I was developing my own sales philosophy through picking and choosing from the better sales minds of the world.

2. When did you realize you wanted a career in the sports industry?

Jake R.-  When I was in high school. I was fortunate enough to have a family member in the industry, so I was around it enough to know this was the business for me.

Cody H. –   I knew I wanted to work in sports upon graduation of high school.

Derek I. -  I went to my first ever NBA game in 2004, which happened to be Game 5 of the NBA Finals between the Lakers and Pistons.  Feeling the electricity in the arena that night when the Pistons won the NBA Championship was the moment I knew my dream was to work in pro sports.  When I was a junior at the University of Wyoming, KSE’s former VP Paul Andrews spoke to the College of Business about internship opportunities.  Following my junior year I applied for a sales internship and was not hired, but I was fortunate enough to earn an opportunity after graduation.

Eric M. -  As many sport-minded college students, I knew that I wanted to work in sports, but had always thought that it would be on the more attractive side (player or public relations, game ops, etc.). However, I visited Phoenix in February of my Junior year of college and met with one of their Group Sales Account Executives and fell in love with the business side of sports. Since then, it has always been my passion to work on the business side of sports.

Jude L. – If you played sports as a child and grew up with the sports teams of the ‘80’s and ‘90’s, it was difficult, at least for me, to watch the movie Jerry Maguire and not want a career in this industry.

Travis A. -  I always knew I wanted to do something in sports and through an internship experience at Mansfield Motorsports Speedway, I began to sell trackside banners and fell in love with the sales end of the business.  Throughout my senior year of college, I was applying for Ticket Sales jobs because that is where I wanted to be.

3. What is the most difficult part in managing an Inside Sales Staff?

Cody H. –  I would say keeping them motivated and not making their job seem boring.  Also, keeping the office fun and relaxed while still maintaining a serious, professional atmosphere knowing that we have aggressive goals to reach.   There are down times especially in the offseason where there is no excitement of the season.  They have to rely on self-motivation and a lot on myself to make their job fun.

Travis A. -  I think the most difficult part in managing an Inside Sales Staff is not having enough time in the day to make phone calls/go on appointments/ect. with 18 reps on a consistent basis.  I realized I have to give the reps the tools to succeed and they will have to implement them on a consistent basis.

Derek I. -  The most challenging part is motivating 10 different individuals with 10 different personalities that may be different from my own.  The things that drive me may be different from my staff, so getting to know what buttons to push takes some time.

Eric M. -  I think the most difficult part is also one of the most rewarding. When managing a successful Inside Sales Department you will consistently be promoting reps into Sr. level sales roles within your own organization, or perhaps, other organizations. It’s so exciting to see a rep that has given their absolute best over a 10-12 month program and finally get that “call up” to the Sr. staff. However, those constant promotions keep the Inside Sales Manager very busy with year-round recruiting, training and coaching of new reps in order to keep the pipeline full of future stars.

Jude L. -  I wish I could provide a better answer to this question, but with just a little bit less than a month under my belt, I feel I don’t have enough of a sample size to give a fair response.

Jake R. -  I have a large staff of 18 reps, so making sure I am able to spend quality time with each of them and help them get better every day.

4. What do you find the most rewarding about your role with your team?

Eric M. – The most rewarding part of my role is in getting to work with hungry, energetic and positive professionals. Surrounding yourself with those types of people will always challenge you to bring your best, to keep a positive attitude, and to always look for ways to improve yourself.

Travis A. -  The most rewarding part of my job is seeing an Inside Sales Representative go through IS and then land a full-time job and become a #1 rep in another department or with another team.  It’s always great to get calls from other managers saying I am so glad I hired “person”, do you have anyone else just like them that I could hire?

Cody H. -  I really enjoy when someone I went through the interview process with and hired is very successful within the sports industry.  It makes me proud to see them get promoted within the industry and grow as an individual and professional.

Derek I. - Being able to offer someone their first opportunity to begin a career in sports, and watching them grow as a salesperson and a business professional is very rewarding.  There is a major sense of satisfaction in watching that light bulb turn on, and watching the progression of talented employees.

Jake R. -  Being able to mentor and coach young, talented people and watch them to take that next step in their career.

Jude L. -  I would take great pride in knowing I had a hand in helping young sports professionals realize and actualize their dreams.

5. What is the most unique sales contest you’ve set up or been a part of?

Derek I. - My favorite contest to run is our Fantasy Sales Contest in the fall.  Each representative owns a fantasy team, and every week they select a colleague to be their starter.  Teams earn points based on their own performance as well as their starter for the week.  Weekly prizes are up for grabs, as well as grand prizes for the top three teams at the end of the contest.  It is fun to see individual competition combine with an element of teamwork in the department.

Jake R. -  Deal or No Deal. I had 30 envelopes posted on the wall of my office that contained prizes ranging from a $5 Dunkin Donuts gift card to a bonus day off to an iPod touch. The sales rep that had the most revenue for that day picked envelope and was then given an offer from the bank(myself). The rep then decided whether to risk what was in the envelope or take an offer they were sure of. It was a great contest that engaged the reps on a daily basis became very competitive and helped drive a tremendous amount of revenue.

Cody H. –  2 really stand out to me.  The first is an individual contest where each rep starts of with an $1,000 bonus.  Each day that the rep doesn’t sell $100 is taken away.  Money is a huge motivator on our floor as you would imagine.  The second is a team contest based on the game of poker.  Each team gets a card when they make a sale that qualifies.  They can either pull from the stack or steal a card from another team.  We printed oversized cards and placed them on the wall.  Poker rules apply to determine the winner.  This game really got our floor’s competitive juices flowing.  The winning team wins a cash price.  We have also given away trips and cruises as well.

Travis A. -  Trip to Barnsley – Each individual had a goal to hit for FSE’s and Revenue and when they hit the goal, they were able to get on a bus to Barnsley Gardens which is a resort where you could golf, enjoy outdoor activities, etc.

Eric M. – From my experiences, any contest that includes a beach or Vegas has always been well received. However, there have been 2 others that have stood out from my experiences:

1. My favorite as a rep was one in Phoenix where we were asked to submit the 10 things we would most want to have in this world if we had $1 million. Management then took one item from each person’s list and rolled out a contest where the winner got to pick one thing on the list, and they didn’t have to pick the item they originally chose if they saw something better. The winner ended up taking a 4 night cruise for 2 out of San Diego.

2. My favorite in management was a contest where reps earned ping pong balls for different hustle and revenue components. At the end of each week we would pull winners from the “lottery” of ping pong balls for gift cards. At the end of the contest we chose winners for the large grand prizes. Included were courtside seats for a game, a resort/spa/golf package for a 3-day weekend, and a cruise.

Jude L. -  At the Rush, we had a sales contest which was centered around the World Series.  The season ticket pricing levels and number of units sold helped determine our point system which was modeled off of the elements of baseball play i.e. home run, triple, bunt, double play.  Our Ticket Manager sent out a press release before the contest commenced.  It set the stage and gave everyone a laugh.  As each sale came in, the ticket staff would receive an e-mail in the form of a play-by play describing what the rep just sold: “And Dooley sits on a curveball and goes yard with three full seasons in the yellow.”  We had our fun with it.

Qualities Sports Jobs Candidates Should Have

6. What are six adjectives that describe candidates you look for?

Jake R. – Passionate, competitive, intellectual curiosity, coachable, driven and Confident

Cody H. – Self-motivated, Creative, Passionate, Well-spoken, Positive, and Caring/Team player (Everyone within the organization helps each other.  At the Rockets, we have a “One Team” mentality.)

Derek I. – Confident, Enthusiastic, Articulate, Personable, Dedicated, Desire

Jude L. – Aggressive.  Positive.  Personable. Open. Energetic. Hungry.

Eric M. - Positive, honest, hard-working, ambitious, aggressive, persistent and humble (I know, that’s 7) 

Travis A. – Work Ethic, Competitive, Coach ability, Confident, Commitment and  Passion

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About Tyler Johnson

Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.

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Are you seeking a career in the sports industry or are you already steeped in it? No matter where you find yourself, I have highlighted seven helpful ways to use resourcefulness so you can gain an advantage in the sports field.

1. Preparation Is Everything. It’s always a good idea, whether in your career or in life, to be proactive instead of reactive. The more resources you have prepared ahead of time, the better equipped you’ll be when life gives you a present; expected or unexpected. If you’re seeking a sports career, be proactive by making sure your resume, cover letter, and reference list are polished and ready to go.

If you want to take your current sports career to the next level, prepare by taking relevant classes or workshops to increase your industry knowledge – your professional accomplishments will shine bright. Remember, prevention is better than cure. “Luck is what happens when preparation meets opportunity.” Seneca

2. Make Time Work For You. Write down how you spend your time; during the week and on the weekends. Just like a food or financial diary, keep a time diary for one week to pinpoint exactly where your time is going. Assess what pockets of time you can capture and re-direct toward your career goals. If you need to enlist the help of others, don’t be shy.

Think about who you know and trust and ask them if they’d take on a temporary “assignment” to help you with a task or just to exhibit an extra dose of patience while you laser-focus on your career. Don’t take advantage of the good nature of your family and friends and always show your utmost appreciation. “Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it, you can never get it back.” Harvey MacKay

3. Clarify And Define Your Challenges.  Use your resourcefulness to find solutions to specific career challenges that arise instead of wasting precious energy worrying about them. How severe is your challenge? Do you have a career crisis on your hands that needs an immediate solution or just a minor setback that allows you some time to develop an appropriate response?

4. Creative Thinking Is Your Friend. Brainstorm for logical, non-logical, and just plain crazy ideas. Make a list of companies you have only dreamed of working for. You might want to take some time and create a vision board of your ideal career. Choose pictures of what you want your ideal career to look like. Letting your brain travel outside the box is the perfect location for inspiration and workable solutions. Perhaps you simply need a temporary fix if you’re in an intolerable situation so don’t limit yourself by thinking you need a permanent solution this minute.

5. Don’t Repeat History. The saying by Sir Winston Churchill says, “Those who fail to learn from history, are doomed to repeat it.” No truer words were spoken when it comes to your sports career. If you continue making the same career mistakes, you will stall your career progress. Use your resourcefulness to make sure you don’t repeat your mistakes.

6. Access Your Current Resources. Resources come in many forms. Think about how you can utilize and leverage the following:

• People in your immediate circle
• Social Media
• Information
• Former bosses, co-workers, and vendors

7. Don’t Think, Just Act. If an opportunity presents itself, don’t overthink it. An opportunist takes advantage of open doors before they close tight. This doesn’t mean you take haphazard, unwise risks, but rather take one giant step through an open door instead of allowing indecisiveness to create a career stalemate. Take to heart the famous words from Wayne Gretzky, “You miss 100% of the shots you don’t take.” Also, listen to the words of Muhammad Ali, the greatest boxer of all time, “He who is not courageous enough to take risks will accomplish nothing in life.”

This article can serve as one resource to help you take your sports career to the next level. Use the steps I’ve outlined to assess your current position and to forecast where you want to take your career. Inactivity breeds inactivity. Instead, implement what Wayne Dyer has said, “Be miserable. Or motivate yourself. Whatever has to be done, it’s always your choice.”

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About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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Schuyler has a wealth of innovative knowledge in the sport industry, in addition to being an amazing, strategic, out of the box thinker. His ability to think ‘big picture’ helps him land the big deals with major companies around the globe as well as driving huge success for his clients.

KRISTEN SONSMA: What would you say is the main vision behind your role as the Director of Revenue Development for the Los Angeles Dodgers?

SCHUYLER HOVERSTEN: The vision is to be cross-departmental and look at revenue opportunities that exist among all of our business units – Sponsorship, Premium Sales, Ticketing, Stadium events and rentals, Concessions and Merchandise. It’s a more efficient approach to driving our revenue in that I’m looking out for all opportunities rather than just focusing on one specific department.

KRISTEN SONSMA: We share a bit of history that includes working with the Colorado Crush, in AFL alongside John Elway and Michael Young. As Vice President of Business Development of that organization, what were some of your key takeaways from that opportunity?

SCHUYLER HOVERSTEN: Primary take away from that role is – work for good people that trust you to do what’s best for the organization.  Michael and John empowered me with so much autonomy to really just go out and make things happen, that trust is something that made the role and every day with the team truly rewarding.  Secondly, the Crush/AFL provided great challenges, namely having to deal with public misperceptions about the sport, and strategizing on how to get people to come to games.  It really helped me immerse my mind in the worlds of ticketing, marketing, and game day entertainment as they were all so integral to our success.

KRISTEN SONSMA: I’m sure everyone would be curious to learn about your greatest learning experiences going from an AFL team, which is a smaller sports brand, to the Los Angeles Dodgers that is a large very well known brand in a very large city?

SCHUYLER HOVERSTEN: There are several notable differences, but the one I truly enjoy on a daily basis – and this was what got me to accept the role – is that the Dodgers brand although iconic, established, and massive, is still so underdeveloped. There is so much potential for growth among all our business units. I spend a lot of time thinking about non-traditional ways to grow premium sales while attracting large scale, marquee events to the venue is also an exciting focus.

Additionally, the size of the LA market and the brand equity we have provides me the opportunity to work with so many brands on a variety of scales. For instance, in the same day we are thinking of a multi-faceted entitlement opportunity for United Airlines, while also creating a wine tasting event with Silver Oak to enhance our premium seating environment.  The scale is so different, but they’re both exciting!

KRISTEN SONSMA: You’ve mentioned before about the ability to view new revenue opportunities through the CFO lens, an Account Executive lens, the fans experience, and the perspective of overall global impact to the brand.  What is the benefit of a sports organization to have this level of insight?

SCHUYLER HOVERSTEN: First, there’s something to be said about having a variety of minds in the room as I’ve always enjoyed hearing others’ perspectives.  One in particular that I have enjoyed over my past 2 years is our CFO’s, as it has helped me become even more analytical in my process and ensuring that we structure deals that make sense for the company as a WHOLE, not just one particular unit.

This is easier to do in my world because I’m constantly thinking about ways to drive business among our departments, and looking at generic revenue development – rather than a departmentally specific approach.  The additional layer there is the fan experience standpoint, for our premium department, I am looking at partnerships that bolster the fan experience. For instance the Silver Oak event I mentioned or opportunities to offer unique member amenities/offers, or even a higher level merchandising strategy for this discerning clientele.

KRISTEN SONSMA: Can you share with us an example about a project you are implementing to enhance the brand and fan experience at Dodger stadium?

SCHUYLER HOVERSTEN: A good example of one that hits on a variety of levels and shows you the varied layers I think about is the new print medium I’m launching for the Dugout Club this season in conjunction with the Robb Report.  This new publication will be exclusive to our premium fans and will differ from your traditional playbill in that the content will be more lifestyle focused and resonate more with the reader and their various interests/lifestyle.  So this initiative was about becoming more relevant to our high revenue generating fans, appealing to their interests through unique content, creating a new revenue stream for advertisements, while also having these partners bring offers or experiences to the table for our premium clients to enjoy!

KRISTEN SONSMA: What do you think are a few skill sets you’ve acquired and implement that have made you so successful to get you to where you are today?

SCHUYLER HOVERSTEN: My ability to take extreme ownership in what I do. I fight for things that I know are right for the company even if the odds are stacked against me. I tend to be unyielding with the things I believe in!

While being competitive is a great trait, especially in sales, it’s also important to be a good team player and help others succeed.  If you really want to thrive and grow quickly in a company you have to contribute to the success of others.

Additionally, I can’t underscore how essential my rhetoric and ability to write have been integral to my winning some of the battles I’ve fought.  While I detested grammar and vocabulary growing up, it can really set you apart if you champion it.

KRISTEN SONSMA: With all the talk of new media channels, how do you think this affects the opportunity for revenue development in an organization? Is there a revenue opportunity?

SCHUYLER HOVERSTEN: The MLBAM deal is certainly a clear indication of this as they were forward thinking enough to see that there was going to be a massive shift to digital content. This has of course been evidenced by how much time we spend online, on devices, or on facebook/twitter.  While we are fortunate to have many strong traditional partnerships that compose the core of our sponsorship revenue, we need to stay on top of all the emerging ways we can deliver for sponsors.  Technology is evolving so quickly now and I think it presents an exciting opportunity for us to evolve with it.

KRISTEN SONSMA: As we are always looking to give back to those just starting out their sports career and looking to achieve your level of success, are there any last pieces of advice you can share?

SCHUYLER HOVERSTEN: I would strongly suggest you do some solid soul-searching if you will or just deep analysis on what you are trying to achieve in life.  Meaning both the short and long term goals you have for your career and life –  as in where do you see yourself, how will you get there, and the financial means you’ll need to support the desired lifestyle; these thoughts SHOULD impact the decisions you make.  I say this because you need a solid gut check before you enter a career in sports. There are so many people wanting to get in on the ground level and get their start but don’t really know why.  Also, there are far fewer jobs on the top so be sure it’s something you love to do even if you’re not a senior executive as it takes time to get there.

I’d try to figure out WHAT you are good at and clearly connect that to your role within the organization.  How you can be an asset but more notably do you have the skills to advance quickly and get rewarded financially?  Also, while it’s important to “swim in your lane,” don’t be afraid to continually think about other opportunities outside of your specific role.  Have your mind toil with them, always ask questions of your superiors, see what they’re working on, the issues their faced with, what came up in their meetings etc. Before you know it you’re thinking just like they are!

KRISTEN SONSMA: What is the best way for others to get in touch with you who are looking to chat a bit further?

SCHUYLER HOVERSTEN: Always happy to help people with career advice as long as they’re not just looking for a job! – shoversten@ladodgers.com

 

 

 

 

About Kristen Sonsma

Kristen Sonsma has spent most of her sports career in ticket sales with experience in the AFL, MLS, and NHL. Connect with her on LinkedIn or on Twitter

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I don’t know about you, but taking tests in school wasn’t one of my favorite college pastimes. However, tests are important because they let you know where you are in terms of your mastery of the subject you’re studying. Plus, some tests can also help you make educated decisions.

 If you’re considering a career in the sports business industry, but aren’t 100% sure it’s the right field for you, I recommend you take this simple “True or False” test. This test is far from scientific, but it will help you determine if a career in sports is something you should pursue.

 True or False:          I have a deep passion for sports.

 True or False:          I’m interested in learning about the various careers in sports.

 True or False:          I’m more interested in the sports business industry than any other industry.

 True or False:          I can see myself working in the sports industry.

 True or False:          I’m willing to compete with others to break into sports.

 True or False:          I’m interested in discovering new resources that will give me an edge over the competition.

 True or False:          I’m willing to get out of my comfort zone in order to market myself for a job in sports.

 True or False:          I would strongly consider working long hours with a small salary for the right kind of job in sports.

True or False:          I’m willing to invest my time, my energy and maybe even my money to break into sports.

 True or False:          Landing a job in sports is my #1 career goal.

 If you answered “True” to all of these questions, then you should, without a doubt, pursue a career in sports! However, if you answered “False” to any of them, or have any reservations, or any hesitation, I recommend pursuing a career in a different field.

 The sports industry is one of the most competitive industries there is, especially for entry-level jobs. You have to be aggressive. You have to be willing to compete and to market yourself. You have to learn to power through rejection and have resolve.

 If you’re truly passionate about sports and have a burning desire to work in the industry, then you will accept those challenges and embrace the process. After all, you’ve accepted the challenge of attaining your college degree and have even paid the price ($100,000 or more!) … for what? To sell insurance? Or copy machines? No!

 Your college degree has the power to unlock the door to the sports job of your dreams. But it is you that has to knock. It doesn’t work the other way around.

 # # #

(Side Note: I have some good friends in the insurance business, and they do very well. I meant no disrespect to them or anyone in that business, but only to illustrate the barrier to entry for sports is more daunting than other fine careers.)

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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According to the Legal Community Against Violence, “the United States experiences epidemic levels of gun violence, claiming over 30,000 lives annually, according to the U.S. Centers for Disease Control and Prevention.”

Firearm homicide is the leading cause of death for African Americans ages 1-44.

African Americans make up 13% of the U.S. population, but in 2007 suffered over 26% of all firearm deaths – and over 55% of all firearm homicides. In 2011, those statistics have not improved.

Unfortunately, for each statistic, there is a real person who has died from a violent act. One of those statistics is Marcus Hankins, “Marcman” as he was known by his schoolmates and friends. Marcus, born January 26, 1993, was laid to rest on Sunday, April 24^th after suffering three gunshot wounds to the back after violence erupted at a party he attended.

A few years earlier, Marcus found himself going down the wrong path and was hangin’ with the wrong crowd. But, he had made a remarkable turnaround and found his true talent as a member of the varsity football team during his senior year at South Brunswick High School.

During the fall of 2010, he gained 2010 rushing yards, received passes for a total of 448 yards and scored 32 touchdowns. Records show that he scored four touchdowns in five separate games – an amazing achievement for a football player at any level.

Marcus was recruited by a multitude of colleges and universities as well as being selected First Team Star News All-Area, NC Prep; First Team All-Conference, Football Player of the Year; State Port Pilot, and Offensive Player of the Year for South Brunswick High School. He was looking forward to playing for A&J State University in Greensboro where he was offered an athletic scholarship.

A week before Marcus died he had received his cap and gown and had stopped by his grandmother’s office to proudly display the symbols of an important milestone in his life. He was an active member of First Baptist Church where he was a member of the Sunday School and Junior Choir.

I’m sure when Marcus made the decision to attend the party, he wasn’t thinking he wouldn’t make it out alive. It’s a classic case of being at the wrong place at the wrong time. If he had made a different decision, his family wouldn’t be grieving his loss right now.

His premature death reminds me of what Levar Fisher, former outside linebacker for the Arizona Cardinals, tells youth in his motivational speeches – F.R.E.E.Z.E and Think about the consequences BEFORE you act (freezeandthink.com). One thoughtless decision can affect the rest of your life, or, in Marcus’ case, end your life.

If Marcus had adopted the F.R.E.E.Z.E. and Think mentality before attending that particular party, he might still be with us…full of potential, full of hope and promise. Maybe even on his way to NFL someday.

I hope Marcus’s story inspires you to enact the F.R.E.E.Z.E. and Think philosophy in your own life, or to admonish a talented but perhaps troubled youth who may cross your path. By taking action now, by taking time to listen and help, you just might save a life. You just might prevent another statistic.

About Michelle Hill

Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com

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Before we jump into the three ways industry experience can help launch your sports career, it’s a good idea to first understand why employers want you to have industry experience.

Employers don’t want to spend the time, the money, or the energy to train you for certain aspects of the job. Some things just need to be learned in a real-world environment, not on the employer’s dime.

Employers also recognize that if you’ve been able to gain experience through an internship, or a part-time job, or even volunteering, this shows solid evidence that you’re willing to take action, a critical trait that employers love.

Your experience shows proof to employers that you’re a go-getter and that you’re truly passionate about your sports career. Employers also understand human nature: If you’re action-oriented before you have the job, the odds of you becoming an action-taking employee are very good.

The reverse is also true. If you can’t demonstrate on your resume that you’re action-oriented, then employers will perceive you as unmotivated, or just not that serious about your sports career.

Below are three ways sports industry experience can help launch your sports career:

1. Networking

Sports industry experience, even in a voluntary environment, gives you an excellent opportunity to network—directly—with employers. This type of networking is far more effective than online social networking, or even live networking events where everyone is trading business cards.

Working directly with sports executives and/or sports sponsors will put you in prime position to make a name for yourself and establish a good, hardworking reputation with a variety of prospective employers.

2. Test Drive Different Jobs

Gaining industry experience gives you the opportunity to try out different types of jobs in a variety of business segments. This is where you can learn a lot about yourself.

You might realize after working as an intern for your favorite Major League Baseball team, that going to games and working 15-hour days isn’t exactly as wonderful as you thought it was.

On the other hand, an internship with your favorite sneaker manufacturer might help you discover that selling something you love—during regular work hours, no less—is the type of career you could become passionate about.

Self-discovery is key because this will help you narrow your career focus and enable you to determine exactly where you want to go.

3. Build Your Portfolio

Gaining sports industry experience also allows you the opportunity to build a professional portfolio. Your portfolio may be the most important marketing tool you’ll create during this phase of your career launch.

Most students or career-changers (i.e. your competitors), won’t have a portfolio. That’s good news. You, on the other hand, will have one because in a a future blog post I’m going to show you a simple way to make one, regardless of the job you’re after.

I can’t stress enough how crucial it is to have a portfolio. Don’t let the word “portfolio” throw you off. It’s just a simple collection of photos and testimonials that highlight your experiences and your talent. However, when done right, it can be the most powerful and influential weapon you can bring to the interview.

Photo: by Chris McKinney

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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If you want to discover the black hole of job-searching, the place where resumes and cover letters vanish, and the place I call a “dead-end street” for aspiring sports executives, look no further than the HR department.

I’ve heard too many sad stories where students or career-changers blindly send hundreds of resumes and cover letters addressed, “To Whom It May Concern” within the HR department, only to find out later that no one’s concerned.

The reason the HR department is the worst place to go when you’re looking for a job in sports is because HR doesn’t make decisions on who gets hired and who doesn’t. It’s a complete waste of your time — and theirs — to mail out expensive paper that ultimately ends up in File 13 (i.e. the trash can).

Don’t get me wrong, HR is vital to many organizations. They help fill-in-the-blanks of a resume, such as a background check and a few other important details. But smart HR departments only get involved when you’re a candidate in the running, not before.

Where You SHOULD Look for a Job in Sports

The most important person you can contact for a job in sports is the person who heads up the department you want to work in.

For example, if you’re pursuing a sports PR job for the Dallas Cowboys, then Rich Dalrymple, Director of Public Relations is the man that should be in your cross hairs. He calls the shots in his department, including who gets hired.

If you’re targeting a sponsorship sales position with the San Francisco Giants, then Jason Pearl, Vice President of Corporate Sponsorships is who you’ll ultimately need to convince that you’re the right person for the job.

Or, if a ticket sales position for the Boston Red Sox is your goal, then contact Ron Bumgarner, Senior Vice President/Ticketing. You get the idea.

Most Sports Properties Operate Like This

Nearly every department head within every sports organization has the power to hire and fire. However, there are built-in Gatekeepers designed to keep you out.

The Gatekeeper’s job, among others, is to “protect” the Directors, Vice Presidents and Senior Vice Presidents from the hoards of people (just like you) trying to break in. It’s a tough job. And most happen to be very good at it.

However, there’s a powerful and effective way to contact Directors, VPs and SRVPs directly via the Gatekeeper.

In a future blog post I will outline a proven plan that will show you how to build rapport and establish trust with Gatekeepers so they will grant you the opportunity to get your message in front your targeted prospect. Plus I’ll show you how and when is the best time to ask for an interview.

Until then, keep preparing — and expecting — to win.

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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If you’re pursuing a job in sports, one of the most frustrating things you will hear from employers—that is, if you’re not prepared—are those two dreaded words: “Experience Required.”

I always thought, “How in the world can I get experience, when the only employers hiring are those that require experience?”

It never made sense to me. That is, until I started hiring college students and young professionals for my other business, an event marketing company (www.bangadvertising.com). With my company’s reputation on the line, we have to weed through hundreds of job candidates to find the right fit for my clients.

Whether we’re organizing an NCAA Final Four promotion for Staples, or a simple grand opening event for Wells Fargo, I have to make sure the people we hire will represent my clients (and my company) at the highest level.

EXPERIENCE RELEVANT TO THE JOB

One of the ways we’re able to rip through all the resumes we receive is by looking for specific experiences relevant to the job.

Whether it’s for a Field Marketing Manager, an entry-level Brand Ambassador position—or any position for that matter—there are resume clues every employer looks for that help them find the best candidates. One of those clues can be found under the “Experience” header.

So, if you’re like the thousands of others in need of, “Sports Industry Experience,” there are three ways you can get it, even before you write your resume.

1. VOLUNTEER

That’s right, work for free. Find out when and where the next industry conference or sporting event is being held and call the event producer. Contact the sponsors, too! Let them know you’re ready, willing and able to help out any way you can. This also creates an excellent opportunity to network with potential employers in the sports industry. Ask lots of questions, work at a high level, and above all, make a difference.

2. ORGANIZE A TOURNAMENT

This is my personal fave. If you’re a basketball junkie (like me), put together a 3-on-3 basketball tournament. If you’re a golf nut, a golf tournament. A football fan, a flag-football tournament. You get the idea. Even if you’ve never produced your own event, your instincts will take over and you’ll be able to get it done. Plus you’ll learn way more than volunteering because of all the mistakes you’ll make. Have fun!

3. EVENT STAFFING FIRM

Seek out staffing firms that specialize in sporting events. There are plenty of these companies. A lot of them partner with the IMGs and the Octagons of the world. If you’re not sure how to find them, jump on CraigsList.com and do a search under “Marketing and Promotions.” The key is to make sure to search in a city that hosts sporting events during the right seasons. Target events based on things you’re passionate about. Whether it’s tennis, or motorsports, or bull riding, or even major events like the Super Bowl, find events you love. You’ll always perform better working in a stimulating environment.

BONUS

Another way to get sports business experience is through an internship. I didn’t include “Internships” because it’s common knowledge, especially for college students. However, because internships are highly competitive, it will be to your advantage to have some experience already under your belt before you pursue your internship. This will make you standout above the competition.

CHRIS’ KEYS

• Take pictures of the events/projects you work on.

• Get testimonials from event director, participants, and sponsors.

• Build your portfolio using the items above (this will be utilized in during the interview process).

About Chris McKinney

Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.

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