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Sponsorship in Racing: 5 Ways Social Media is Boosting Support

Sponsorship on social media sites in the form of race photography is a new, emerging race photography model focusing on granting athletes with their (branded) race photos for free – to share on social media. The photos are branded with the race or sponsorship branding and reach a huge audience of friends and families of…

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Have Sports Analytics Reached Tipping Point?

In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…

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F1 Heads Toward Branded Content Sponsorships

Sports Business is a world all its own.  The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience.  As a better way to engage that wide audience, F1 and their sponsors are…

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Sponsorship between LA Galaxy and Tire Pro

Tire Pros Sponsorship With Los Angeles Galaxy A Good Fit

In a go at their first major league sports sponsorship, Tire Pros have signed on to be the official tire retailer of the Los Angeles Galaxy’s 2013 season.  The Galaxy are the two-time defending champions in the LA area, while Tire Pros continue to have a strong presence in the LA area market. Tire Pros…

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How Jersey Sponsorship Will Penetrate the Big 4 Sports

Potential Jersey Sponsorship in the Big 4 Sports         A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…

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Build Partnerships, Not An Advertising Network

With the ever growing need for ROI validation when it comes to digital marketing efforts, sports teams need to remember that when trying to derive measurable results, that ones brand shouldn’t be pawned off to potential sponsors to make a profit. Rather, teams should focus on building a comprehensive strategy that will allow them to…

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Should Sports Teams Use Deal-A-Day Sites?

The hottest market to be in right now is deals. From Living Social to Groupon, finding a deal in your city is easier than ever. With big brands like Gap, Barnes & Noble, and Amazon already having joined in on the party, the sports world is starting to turn their attention toward this rapidly growing…

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Three Keys to Increasing Sponsorship ROI

(This is a guest post by Rana Akkaya) Sports sponsorship and event hospitality is a great platform to build business-impacting relationships through shared out-of-office experiences. Companies need to be confident that the dollars invested in sponsorships are being spent effectively and that every asset received is being maximized. As a result, Sponsorship ROI (Return of…

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The Ultimate Sports Business Resources

At Sports Networker, we pride ourselves on being one of the leading resources for covering the latest cutting edge topics in sports business, sponsorship, PR, and social media.

However, this post is not about us, but rather other resources that we have personally found to be useful and informational, in hopes of creating a great list of the ultimate sports business resources. We’re bound to have missed a few, so please let us know your favourites if they aren’t on the list!

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Chinese Athletic Brand Makes Sponsorship Splash

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

Top Chinese Athletic Brand Signs NBA’s Evan Turner

For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.

That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.

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Top Brands Dive into Sports Sponsorships

We have teamed up with Ben Sturner and his extraordinary crew at Leverage Agency to bring you the top five movers and shakers each week in the world of sports sponsorships and marketing.

American Eagle’s Sponsorship Program Takes Flight
Joining the growing number of apparel brands sponsoring to build visibility, gain differentiation and drive retail traffic, American Eagle Outfitters, Inc. is expanding its use of the medium. Looking to make a stronger connection with its 15-to-25-year-old target, AEO recently announced a three-year partnership with collegiate athletics’ Big East Conference, around which it will present the men’s and women’s basketball championships.

Munich 2018 bid announces Allianz as new partner
Global financial services provider Allianz was yesterday unveiled as the latest partner to support Munich’s bid to host the Olympic and Paralympic Winter Games in 2018.

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Sports Business Weekly Buzz

Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…

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