Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions. 99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their sponsorship case to potential corporate buyers? You bet… and they’re constantly evolving. Let’s rundown a few and feel free to add your own at the bottom.
1. Don’t assume your audience is the same. You likely provide consensus demographics for on-site and broadcast. Okay, that’s great, but are you also considering the variance between your audience on-site and your audience online? Whether it’s Facebook, Twitter, LinkedIn or a number of other sites, presumably you’ll be finding ways for your sponsors to interact with consumers on these platforms too. The audience profile may vary dramatically from on-site (for better or for worse). As technologies mature, your on-site audience will likely more closely mirror your social media audience, but until then it’s wise to keep in mind the variance across your consumer touch points.
About Kris Mathis
Kris Mathis is the Founder/CEO of SponsorPitch.com, a New York City-based sponsorship networking start-up. Kris started his career in sponsorship representing Fortune 500 clients at Edelman PR's sponsorship consulting division prior to jumping to a brand management position at Paris-based mobile gaming startup, Gameloft. In between, Kris attended graduate school in Nashville (Music City!), Tennessee. In his spare time, Kris enjoys eating, running, the beach, UFC and Bryant Park. Follow Kris on Twitter @Sponsorpitch!
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