There are not enough hours in the day to successfully manage a plethora of social media profiles.  The bottom line is that you need to make money.  Social networking sites will help you build a strong network of contacts, but you still must devote a large portion of your business day to selling and perfecting the actual services you provide in order to generate some sort of income.  Personally, I have taken a liking to Facebook and Twitter.  I never managed to build up a strong enough Digg reputation and StumbleUpon is not a site I travel to very often.

Let’s say you are like me, and use your Facebook profile primarily to connect with friends and share photos.  I also have a Facebook Fan Page for my company, where I provide updates and links to stories written about my clients.  Okay, that’s an easy split.  But what about Twitter?  Should you be Tweeting about your business from your personal account, or should you have a separate business account to manage all business-related tweets?

                Until recently, I devoted a large chunk of my personal Twitter profile tweets to updates about my company and clients.  But I have rarely tweeted about my business from that account since creating a separate account for my company.  I use CoTweet to allow other employees access to the business Twitter profile, so that I am not the only one who can update our followers about Dynasty news.

                The consequence of this action is that I am submitting less Tweets from my personal account, but at least my followers are getting updates about me, which after all, is the person they chose to follow.  If you really want to know about Pete Parise getting a save for the AAA Memphis Redbirds, or Rulon Davis’s chances of making the Denver Broncos active roster, you can do that too…but you are going to have to follow my company’s profile.

Is it a good idea to create this split?  My company profile has much less followers, but it was also not created nearly as long ago as my personal account. Is a company profile even interesting enough to be its own entity?

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Photo Credits: Facebook ; Twitter

About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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