Pro football offensive line players know which opposing team defensive guard will clobber them with a vengeance on every play. They know the dirty players with intentions of delivering late hits or even career-ending blows.
Pro players also know who their ‘go-to’ people are – the ones who have their back. The teammate who will defend them with everything they’ve got. The coach who guides, instructs, and corrects. The family member who is at every game, cheering them on.
Entrepreneurs, much like pro players, know who their “go-to” people are; the friends who will give us a verbal shot-in-the arm. We gravitate to people who share our extreme need for continual motivation. It’s important to know who to call for guidance, instruction, and correction along our path to success.
What’s even more important is who we DON’T call in times of discouragement, distress, or failure.
We’re all familiar with the famous question in the Ghostbusters movie…”Who Ya Gonna Call?” I propose to ask the question differently…Who Ya NOT Gonna Call?