If seeing your tweets on a small screen isn’t enough for you, perhaps the US Open of Tennis has just the thing: a giant social media wall 50 wide by eight feet tall. So get ready to hashtag #usopen with your clever thoughts and ideas. Fans everywhere are eager for more social media interaction, and…
Tag Archives | san francisco giants
San Francisco Giants Create Sports Social Media Cafe
The San Francisco Giants have put themselves at the forefront of the sports social media scene with the recent addition of a sports social media cafe inside AT&T Park. The Giants made the addition less than two weeks ago behind the centerfield wall in Peet’s Coffee. The cafe is one of a kind in MLB…
Social Media In Sports: Inside Look At The 2012 World Series (INFOGRAPHIC)
The San Francisco Giants have ranked among Major League Baseball’s best in utilizing social media in sports to their advantage. And with the 2012 World Series wrapping up just a few days ago, the Giants not only came out on top in the four-game sweep over the Detroit Tigers, but they also won the social…
MLB World Series: Comparing the Teams via Social Media
Finally, we’re here. The World Series. There’s no greater stage in sports, no greater moment than the last out made each season, and no greater battle between the two teams than the one for…social media supremacy! With the last two remaining teams having been decided and the World Series underway, we know how the teams…
MLB Playoffs Round Two: Comparing the Teams via Social Media
Here we stand with four teams left, each series destined to be a grueling battle for its league-respective pennant. Coincidentally, the four teams with the most Twitter followers heading into the playoffs are the four that remain. By this logic, we ‘ll be looking at a New York Yankees/San Francisco Giants World Series in due…
MLB Playoffs: Comparing the Matchups via Social Media
With the Wild Card playoff games over and done with, protests denied, and the Division Series games underway, it’s time to look at the remaining matchups a little closer. Be it from loyal fans or playoff bandwagoners many of the remaining teams have strong online presences, but how do the teams stack up in terms of…
How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)
Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…
Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)
Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
Social Media Campaigns with SF Giants Bryan Srabian (Part 2)
Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
Sports Giving Back During the Holidays
The “season of giving” is upon us and sports athletes, their organizations and their partners are taking this saying to heart. Throughout the wide world of sports, teams are supporting their communities by “giving back” through charitable events, donations and hands-on interactions – and they’re giving back in big ways. The folks behind the scenes…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…