Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.
While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays‘.
I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say: [click to continue…]
Brendan Wilhide runs Sportsin140.com, a site that covers sports and social media. He is currently co-authoring a textbook on social media for the sports industry. Follow him on Twitter: @BrendanWilhide and @Sportsin140.
The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have across the pond. Many of our bigger clubs have yet to recognize the power of social media. They broadcast news, results and details of any promotional offers, but in many cases there is very little interaction and engagement with the fans, which is a key aspect of social media, isn’t it?
In an age where the Premier League has a huge presence on the web and a huge global fanbase, it’s surprising there aren’t more Premier League players using Twitter. There is potential for these players to use social media in building their personal brands and following.
Sports & social media have received a lot of attention worldwide, particularly over the opportunity or threat twitter represents. However, the adoption of twitter by the athletes has been considerably slower in India.
This list presents top sports tweeps i.e. the ‘early adopters’ who actively reach out to fans and foster a community of interest and dialogue. A cross-section of athletes from varied disciplines, sports journalists, and one notable sports administrator are here – all of whom share a remarkable view from the front lines of sport in India.
Silver medalist, Men’s Double Trap at the 2004 Athens Summer Olympics. Chilly’s win at the 2004 Silver Olympics is widely regarded as a turning point in India’s performance at the Olympic & Commonwealth Games. He is an inspiration to peers as well as young sportsmen, across disciplines. [click to continue…]
There are some amazing individuals out there who really get it when it comes to sports and social media. Amy Martin, AJ Vaynerchuk, Gary Vaynerchuk and others really know the hottest trends when it comes to helping not only pro sports teams but also some of the top pro athletes become even bigger by using social media ninja marketing tactics.
I was fortunate enough to sit down with Aj Vaynerchuck, co-founder of VaynerMedia at their headquarters in NYC last month, and was really impressed with what they are currently doing with All-Pro safety Kerry Rhodes, the New York Jets, and some of the other sports industry clients they were working with. Check out what AJ has to say about how to brand athletes online in the video below, and feel free to share your thoughts on how pro athletes should be using social media in the comments section.
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Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.
(This is a guest article by 
(This is a guest article by 
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