In the second installment of “Social Media Report Card,” we’re talking football. In the past year, the National Football League has certainly engaged in social media, but have they excelled? Last week, I discussed the NBA. I gave them a ‘B,’ even though I felt like they have consistently done the best job of the four major sports. So, let’s see how the NFL does this week.
Visibility: C+
I gave the NBA a ‘B’ in this category because, while they run powerful accounts on the three biggest social media platforms (Facebook, Twitter, & Youtube), I felt they weren’t utilizing emerging platforms and pushing the envelope enough. I was pleasantly surprised when
