With the Wild Card playoff games over and done with, protests denied, and the Division Series games underway, it’s time to look at the remaining matchups a little closer. Be it from loyal fans or playoff bandwagoners many of the remaining teams have strong online presences, but how do the teams stack up in terms of…
Tag Archives | MLB
Huge Sports Sponsorships Likely Won’t Follow Cabrera’s Triple Crown Feat
Miguel Cabrera hasn’t exactly been your poster boy off the field for the Detroit Tigers over the last few seasons. From his trade to the Motor City back in December of 2007, the Venezuelan-born Cabrera has had multiple run-ins with the law. Yet, this past Wednesday night in Kansas City, that might all have been…
Angels’ Mike Trout Inks First Big Sports Sponsorship Deal Of Young Career
He is barely 21 years old, but Los Angeles Angels of Anaheim centerfielder, Mike Trout, is well on his way to making himself a household name in Major League Baseball. Batting well over .300, with 27 homeruns and 77 RBIs as of last Friday, Trout is undoubtedly one of the favorites to win Rookie of the Year and perhaps…
Professional Athletes Remember 9/11 Attacks Through Social Media
It’s been 11 years since the 9/11 terrorist attacks against the United States. For the weeks following the events that shook Americans sense of freedom and security, sports became the great escape for fans from coast to coast. Fast forward to the present and professional athletes from the four major sports took to social media…
How ESPN’s Top-10 Franchises Compare Across Social Media
For the 10th year in a row, ESPN released its Ultimate Standings of 2012, a comprehensive list ranking all 122 teams within the four major U.S. sports. Eight major categories were used to evaluate each team, which were based on fan-feedback about what they wanted most from their favorite teams. A few of the main categories…
Twins To Host 2014 MLB All-Star Game
For the first time in 25-plus years, the Twin Cities will host the 2014 MLB All-Star Game, Major League Baseball officially announced on Wednesday afternoon. The last time Minnesota hosted the All-Star Game, it was held at the Hubert H. Humphrey Metrodome. Yet, on July 15, 2014, the recently-constructed Target Field will play host to the…
Anheuser-Busch, MLB Properties Extend Sports Sponsorship to 2018
Major League Baseball and Budweiser have co-existed for the past thirty-plus years, and earlier Wednesday, the two parties agreed to extend that relationship. MLB Properties and Anheuser-Busch settled on a six-year extension of the sports sponsorship agreement that lists Budweiser as the Official Beer Sponsor of the MLB. Anheuser-Busch will continue to have exclusive rights…
Sports Job Interview with Travis LoDolce, Sr. Manager Digital Marketing – Oakland Athletics
Travis LoDolce is a bit of an anomaly in the sports world. As senior manager of digital marketing, he is in his 11th season working for the Oakland Athletics. During those 11 years, Travis has seen his career flash before him in an award-winning movie, and skills beyond his job description take him to a…
Minnesota Twins Launch First Ever MLB in-game Mobile Sports App for Baseball Fans
As technology continues to expand into the sports world and communications departments brainstorm to create inovative ways of engaging their fanbases, the Minnesota Twins are at the forefront of the next latest and greatest sports app. Together, the Twins and MLB Advanced Media have launched the “At the Plate” sports mobile app, which can be…
2012 #ASG Social Media Victory
Baseball’s summer classic, the annual All-Star game, wasn’t all that of an exciting game on the diamond, but proved to create quite the discussion over social media (Twitter in particular). Yesterday, the team at Mashable, dove into the MLB’s social media success with the help of social TV analytics company, Bluefin Labs. Click on the link…
How Jersey Sponsorship Will Penetrate the Big 4 Sports
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…
GrabFan Sports iPhone App Combines Predicting And Fun
I am an avid sports fan – I think that’s fair to say considering the topic of this blog. One of the more unfortunate parts about being such a sports nut is I am a small part of the group who loyally forks over somewhere around $2 billion per year to Las Vegas thanks to…