<VIA LOUDSPEAKER> International Olympic Committee, Vancouver Organizing Olympic Committee and Tiger Woods, please report to the first-floor classroom for PR 101…

I really wish I could say that people who work in my industry do it right because we had the best and the brightest teachers. Somewhere along the way, however, some didn’t learn basic public relations, didn’t listen or are allowing a misguided leader to dictate actions instead of what could be a better strategy for relating to the public.

Woods’ agent, Mark Steinberg, announced that the world’s most popular golfer will make his first public appearance since November when he makes a statement to a “small group of friends, colleagues and close associates” and three pool reporters on Friday at 11 a.m., EST from the PGA Tour headquarters in Ponte Vedra, Fla.