CBS and Turner pay an average of $771 million annually over 14 years to broadcast the NCAA Basketball Tournament, or March Madness, if you will. CBS will exclusively carry the championship game on April 7th, which will be broadcast in the traditional form. Turner, however, will be transforming the way everyone watches the Final Four….
Tag Archives | March Madness
Sports Marketing: NCAA March Madness
March Madness has spilled over into April and we’re down to the Final Four. Wichita State – who came into the tournament as a number nine seed – is shocking the college hoops world and are set to take on tournament favorite Louisville. Michigan – who came from behind late in the game against Kansas…
Using March Madness For Marketing And Promotions
Guest post by Jenna Smith Sports marketing is one of the most successful ways to bring in business and capture a casual passerby’s eye. You need only look at how popular and anticipated the commercials for The Big Game (that football one that people go crazy over but we can’t say the name of because…
Sports Business: Fox Sports Buys Rights to New ‘Big East’
March Madness is upon us. The action is bound to be exciting like it is every year. Upsets will happen, game winning shots will occur and no one will be able to predict the eventual winner of the tournament because as we all know, surprises always happen in the NCAA. This is why March Madness…
March Madness: From Cinderella to Top Dogs
It’s that time of year again, as conference tournaments swing into full-effect and universities and a nation of college basketball fans prepare for March Madness. The NCAA tournament is considered one of the most decorated, competitive and exciting tournaments in all of sports. What makes it so special and exciting? Tradition One-and-done elimination format Upsets/Cinderellas….
Growth in Sponsorship Opportunities for Women’s Sports
In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events. Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …
Top 5 NCAA Teams Heading into March Madness
College basketball will be fast breaking on to your television very soon for the great March Madness. While Bracketology may not be a real class, there are tons of things to study and learn from its teachings. Which teams will get upset in the first two rounds that no one saw coming? Can a higher…
March Madness: Closing the Deal
“It is Awesome with a Capital A baby!”-Dick Vitale March Madness is here. College basketball’s final frontier. It is a final exam for 68 teams, all with one goal in mind. (Yes even the teams that are 16 seeds do play with the mindset that they can beat anyone.) And if you aren’t excited yet…
Sportsbiz Weekly Buzz – 12.2.21
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossed…
Sportsbiz Weekly Buzz – 12.1.9
The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies…
Making Hay Out of March Madness
This is a guest post by John Brubaker, The Sport of Business L.L.C. According to the Gallup organization, disengaged employees cost U.S. companies an estimated $350 billion dollars annually. A study by Challenger, Gray and Christmas Inc, an outplacement consultancy, indicates an estimated $3.8 billion of that is attributed to March Madness alone. This is due…
From Social Media to Traditional Marketing, Coke Maintains its Fizz
Sports marketing strategies are becoming increasingly sophisticated. The days of corporations walking away satisfied after paying millions of dollars to display their logo on a team jersey are long gone. Savvy marketers know that you to have go where the eyeballs are. Whether it be social media, digital marketing or the more traditional channels, you…