Bob Arum Says Deal Reached For Yankee Stadium To Host June Bout

• Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP.
• Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout.

(www.sportsbusinessdaily.com)

LPGA renews Blue Diamond, signs Florida’s Natural

By John Lombardo

• The LPGA has renewed its sponsorship deal with Blue Diamond Almonds and signed Florida’s Natural Brand citrus growers as an official partner.

(www.sportsbusinessjournal.com)

Pacquiao, Mayweather Fights Spawn Promotions

By Karl Greenberg

• For the Mayweather fight, there is a “Who RU Picking?” campaign — a nod to the social-media effort HBO is putting behind the fight — has Tecate doing a $3 million campaign that includes a $30 rebate for the PPV fight. Golden Boy Promotions CEO Richard Schaefer, speaking at the Tuesday press launch of the fight in New York, said DeWalt Power Tools is also activating.
• For the Pacquiao fight, Tecate is doing a campaign that it had to put together on short notice, since the fight was developed shortly after the Pacquiao/Mayweather mega-fight fell through, per Carlos Boughton, brand director for Tecate. “It started as ‘well, let’s see what we can do,’ as we got notice a bit later.” Tecate and Top Rank are offering a $20 mail-in rebate coupon for the HBO PPV event with the purchase of a 12-pack or larger of Tecate or Tecate Light.

(www.mediapost.com)

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About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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