It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets have taken their exposure to the next level through Twitter, while teams in smaller markets are using this tool to propel themselves into the social media spotlight.
1. Los Angeles Lakers (NBA) 1,520,444 followers @Lakers
The Lakers know how to win basketball games— they’re in pursuit of back-to- back NBA championships. L.A. also knows how to take advantage of Twitter. It’s no surprise that the Lakers have such a massive following being one of the most popular NBA teams in one of the most populated cities in the world. They’ve maintained their followers by keeping fans entertained with postgame quotes from players and coaches. They also sustain followers through a constant flow of stories that will undoubtedly build an even larger following of Lakers fans on the Web.
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(This is a guest article by Jason Kobeda)
No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands of jobs.
CBA Negotiations
Most discussions surrounding the NFL Collective Bargaining Agreement (CBA) have been focused on the start of the league’s first uncapped salary year since 1993. Fortunately, the most recent CBA agreed to in 2006 provided enough safeguards to protect the league’s parity in an uncapped year. As the free-agency period continues business as usual, the clock continues to tick on the March 2011 expiration of the CBA.
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Q: Can Minor League Teams Build Social Media Followings?
Recently, Sports Networker reader Todd E. Jones wrote in with a great question. He asked, “Do you think it is possible to use social media to build or grow a fan base for a minor league sports team? A few hundred or even a couple thousand fans on Facebook is good, but if a team needs several thousands, is it possible?” Todd brings up a good point. We talk a lot about how established sports organizations (leagues and teams) and players, with large and passionate fan bases, can utilize and capitalize on social media. But what about teams and players in the minor leagues?
Current Success in Minor League Baseball
According to an article by Josh Leventhal on BaseballAmerica.com, “social media have become the perfomance-enhancers of teams’ marketing campaigns, except instead of being frowned upon, social networking is becoming accepted as the best and fastest way to get a message to your fans.” Leventhal continues, “Direct mailing campaigns are being replaced by Facebook and Twitter pages, where fans can actually interact with the team. Streaming video gives fans more access than a basic Website or message board ever did.”
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Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Some call it a sign of the times or the new “Revenue Era” in baseball. All major sports teams are in search of revenue streams or new ways to maximize current ones. Without a salary cap, Major League Baseball teams have been thriving with activity.
One piece to the new revenue is puzzle has been the obvious recent economic woes. Some markets have been harder hit due to more significant local job loss and some due to their increased dependence on corporate revenue streams that soon became rougher waters.
No matter the team or the market everyone is in need of additional revenue. In the last few years another large piece in new era revenue puzzle is current Collective Bargaining Agreement.
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Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.
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