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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 
Sportsbiz

Sports Business

From Albert Pujols to LeBron James – Are Top Athletes Overpaid?

“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”

Let’s Start Paying College Athletes

“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”

Sports Networking

Top 5 Women’s Sports Events of 2011

“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”

What LeBron James Can Teach Us About Personal Branding

“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”

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A quick google search provides one very clear answer for ‘Sport Capital of the world’ as the top 5 search results all point to one place: Melbourne, Australia.

Really?!

Melbourne’s sporting credentials include the 1956 Melbourne Summer Olympics, Grand Slam tennis and Formula One Grand Prix. Granted, this is an okay list, but does this list really justify the, rather bold claim to ‘Sport Capital of the World’?

The Criteria and the Nominations

If there were an official title to give away, what would be the criteria you would measure the nominees against? The Sport Capital of the World should have:

My nominations for the title are (in alphabetical order): [click to continue…]

About Thomas van Schaik

Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.

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Back by popular request, Sports Networker returns to the international stage one again this fall as it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.

When:  August 10th from 6pm-9pm

Where:  Marylebone Station, Melcombe Place, London NW1 6JJ, United Kingdom

The UK Sports Network is a group founded by Daniel McClaren that strives to share its expertise on sports social media and the industry’s latest trends with sports professionals.  Since its inception in November 2009, nearly 1,000 sports professionals now seek the insight and creativity that the UK Sports Network offers.

All sports professionals are welcome to attend this event and learn from the experts on social media and the latest developments in the sports industry.  Admission is £10 GBP if you sign up now, and £15 GBP at the door. Stay posted for updates about the event by registering for the event on LinkedIn HERE.

To receive early bird pricing and ensure your spot at this event (as there is limited spacing) register below and we look forward to seeing you at the event!  Make sure to add your company name when you check out as this will be included on your name tag.


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Sports Networker returns to the international stage when it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.

The event will begin at 6:30 p.m on May 17, 2010, and sports professionals will have the opportunity to network in what will be one of London’s premier sports restaurants to watch the 2010 World Cup this summer.

The UK Sports Network is a group founded by Daniel McClaren that strives to share its expertise on sports social media and the industry’s latest trends with sports professionals.  Since its inception, in November 2009, nearly 1,000 sports professionals now seek the insight and creativity that the UK Sports Network offers.

All sports professionals are welcome to attend this event and learn from the experts on social media and the latest developments in the sports industry.  Admission is £10 GBP if you sign up now, and £15 GBP at the door. Stay posted for updates about the event by registering for it on LinkedIn here.

To receive early bird pricing and ensure your spot at this event (as there is limited spacing) register below and we look forward to seeing you at the event!


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