This is a guest post from Thomas Stone.
Recently SportsNetworker counted down the Top Five Most Followed Athletes on Twitter.
Sure, they have a lot of followers, but influence is a totally different story.
Athletes can influence their followers, no matter the number, based on the way they present themselves. Their followers will either listen to or disregard them based on the image they promote, information they share or level of engagement with followers.
The findings may surprise you.
#1: Ryan Sheckler
Whatever it is the 21-year-old skateboarding superstar is tweeting about–it’s working.
He was named the most influential athlete on Twitter, according to ad.ly.com, a website that runs celebrity endorsements in social media.
Some may blame his #1 spot on the fact that he’s a cool, young guy that does a ‘cool’ sport and had an MTV reality show. But, upon closer inspection, his Twitter account is surprisingly and subtly wise.
His tweets are a great blend of informative and fun, presenting him as dedicated to his sport, but also willing to let fans read about his day-to-day life. His re-tweets are relevant, usually referring to news in the skateboarding world, his competitions and the viewing schedule for televised skateboarding events.
He even spent what appears to be may be hours re-tweeting fans from around the world while he was grounded by Hurricane Irene in New Jersey.
His account combines professionalism with the personal touch that lets you know Sheckler’s actually writing these tweets himself. His fans buy into the brand he’s promoting, pushing him to the number one spot. [click to continue…]
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