When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive.
In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes. Apple’s PR department has one of the easiest, most rewarding jobs in the industry because the brand has evangelists that hang on the company’s every word, official or otherwise. Media of every kind look for an edge when it comes to reporting about the company’s latest product. It’s also been rumored that Apple leaks information to the media in an effort to set off the buzz meter about a product. It works every time.
There is a brand parallel to Apple in professional sports. His name is Brett Favre.
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Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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If you think social media in sports is only booming in the United States, think again.
Europe’s first sports social media site is now up and running, sportpost.com. A free site that combines the best videos, blogs, news, and debates from the world of sports is now in one central location, where fans have the ability to engage and converse with one another about various topics in sports.
“Sportpost.com aims to be the world’s premier sports social media site,” said Managing Director of sportpost.com, Peter Janes. “The site is a fun, interactive alternative to traditional sports media and news sites. To date, fans have been on the sidelines looking in. They have never really had a voice or the ability to create and share sports content before. Being completely independent, we can work with all athletes, brand owners, and media partners to give our users total access and choice. We are confident sportpost.com will change sports consumption habits significantly.”
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Matt Clark is currently an intern for Sports Networker, studying sport management and public relations at York College of Pennsylvania. He has an extreme passion for learning about new trends in social media and technology and how it is revolutionizing sports. He has contributed as sports editor for the York College newspaper, been an event manager for collegiate sporting events, intramural supervisor, contributor to the sports information department, and executive board member on the Sport Management Student Association. Matt is heading into his third season as part of the game-day entertainment with the Scranton-Wilkes Barre Yankees. Connect with him on Twitter @mattgclark
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When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive.
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