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Meet Paul Bissonnette – Twitter Superstar

Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…

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General Managers Embrace Social Media

At the Tribe Social Forum last week, Lewis Howes learned that Indians General Manager Mark Shapiro is set to fully embrace social media this fall, from the head office all the way down to the players. Especially in a season where the Indians suck aren’t as competitive, Mark sees more reason than ever to harness the power of social media to interact with their fan base. At least one other General Manager agrees; Vancouver Canucks’ Mike Gillis has decided to use Twitter for the upcoming hockey season.

While Gillis isn’t as enthusiastic as Shapiro, he notes in the Globe and Mail, “social media is not something that is going to go away, and I think it’s a way to get a little bit of a different perspective out there”.

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Sponsorships Gear Up for New NFL Season

Visa Kicks Off Another Season With NFL Sponsorship

Visa is going into its 15th year of sponsorship with the NFL and has new marketing plans including greater emphasis on local teams.

Visa has become the exclusive payment services sponsor of the Jacksonville Jaguars, Minnesota Vikings, Indianapolis Colts and Tennessee Titans — adding to its roster that already includes the Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina Panthers, Cleveland Browns, Denver Broncos, New England Patriots, New Orleans Saints and San Francisco 49ers.

Visa is the preferred card for ticket sales, concessions and merchandise and will have point-of-sale branding online and at all team payment terminals within the stadiums, including concession areas and team shops of 13 NFL teams.

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PLAYOFFS?! Yes, I’m Talking About the Playoffs!

I am, by no stretch of the imagination, a fan of hockey. While I absolutely love most sports (e.g. basketball, baseball, football, golf, tennis), hockey is one sport I’ve never been able to get into. However, last Saturday during Game One of the second round Boston Bruins vs. Philadelphia Flyers, you wouldn’t have known the…

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Hockey Hall of Fame Great: Luc Robitaille

An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA.  Luc talks openly about his transitions in hockey.  He played most of his career with The Kings, yet got traded somewhere…

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Another First for The Garden: Hockey in 3D

Tonight’s New York Rangers vs New York Islanders matchup at Madison Square Garden will be unlike any other in the long-standing rivalry. While the “Potvin sucks” chants, a look back in time, will be prevalent for the Isles visit,  the theater at Madison Square Garden will hold a special eye into the first ever 3D…

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