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Top PR Challenges in Sports

With instant updates, live streaming video, and social media the world of sport management has become increasingly digital. A public relations professional is charged with maintaining the client’s image while carefully mitigating and managing any negative press. So When does it become necessary to use damage control? Here are some of the top PR challenges…

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Growth in Sponsorship Opportunities for Women’s Sports

In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events.  Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …

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3 Examples of Social Media Disasters During 2012 Summer London Olympics

Social media giant Twitter has grown to over 500 million users and an average of 340 million tweets per day (August 2012) and is continuing to grow. Athletes, fans, and team/organization representatives have used the site to connect to one another and build an online relationship. But as is too often the case in these…

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