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Which Big Business Makes A Good Race Sponsor?

With sponsorship spending on endurance sports events exceeding the $108 million per year, its no wonder big business is¬†sponsoring these¬†events. The mid-to-high socio-economic class of endurance events participants attracts many brands to sponsor endurance events. Interestingly enough many of these big business brands are not the typical sporting brands one would expect to find. Would…

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