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French Open Digital Strategy Report Card

This morning, Rafael Nadal took down the World’s #1 player, Novak Djokovic, at the second Grand Slam of the season, the French Open. This final matchup was a historic one in particular as Djokovic was trying to hold all four major Grand Slam titles at the same time (TigerSlam anyone?) and Nadal was vying for…

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Digital Advantage to the Australian Open

The Australian Open Grand Slam tennis tournament, which has reached half way stage as I write this,  has built on the progress of previous years to establish a strong, recognizable and credible online brand. According to Sam Laird, in a recent post on the US website Mashable, the Australian Open ‘may just be the most…

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