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LeBron Can Make More With Heat Than Cavs

* But if you match up what James’ salary would be for the first five years in Cleveland and the five years in Miami, you find that the Cavaliers are only offering him $4 million more.

Tebow Leading League In Jersey Sales

* It has been three months, and Tim Tebow still hasn’t taken a single (real) snap under center for the Denver Broncos, yet he’s leading the league in jersey sales.

Gillette, Not the Best Ads a Man Can Get
* Cynicism runs amok among our hallowed list this week. And the biggest culprit of that kind of audience distrust is none other than Gillette. The razor maker owns the top spot with last week’s debut video, “Perfect Length,” as well as this week’s No. 5 slot, newcomer “Young Guns,” which drew over 3.7 million views combined.

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My Top 10 Mobile Sports Apps

It’s an exciting time to be a sports fan. The NHL and NBA Playoffs are approaching their climax, the World Cup starting, and the MLB season in full bloom, it’s hard to keep on top of it all.  I have composed a list of my personal favorite mobile applications so that you can be up to…

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Build a Brand Like Apple in Sports

When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes.  Apple’s PR department has one…

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CrowdZone Helps Fans Connect From Anywhere

From the App Store: CrowdZone is the best way to cheer for your favorite teams, win points, trophies & prizes while connecting with friends and other fans in stadiums or watching at home from all around the world. 3 out of 5 Stars (592 Ratings) as of May 13. CrowdZone is a sports-themed social platform…

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