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logo_2010-Super-Bowl Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world, with more than 36 million domains under its management.

The Super Bowl is one of the most-watched television events on a yearly basis, with somewhere between 40 – 43% of households watching (98 million viewers in 2009). Two days ago, Nielsen released survey results that stated just over half of the audience that tunes into the Super Bowl enjoys the commercials more than the actual game. “This survey reinforces the value of the Super Bowl as a marketing bonanza, featuring one of the most receptive TV audiences in the world,” said Randall Beard, executive vice president of Nielsen IAG. “With so many viewers waiting for the pitch, the pressure is on advertisers to create and place ads that will have a lasting impact.”

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About Sam Taggart

Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.

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Andy Roddick Most amateur athletes have recurring dreams about that future big payday. They assume that the money will start pouring in once they sign a contract with a professional organization in a large American sports league. For many, that day never comes. For those who do “go pro” they will quickly realize that the first contract does not pay much. The second and third contract will garner the big bucks. In all actuality, though, if an athlete wants to truly strike it rich, he will be the best at his trade, and command most of his earnings off of the field of play.

Tiger Woods, Phil Mickelson, LeBron James, and a host of other superstar athletes make more money per year in endorsements than in salary and winnings. An endorsement is simply an athlete giving approval, sanctioning, and support to a product or service. The product or service being endorsed hopes to benefit from a boost in image through the association with the athlete…with the intention of earning more profits in the end. The athlete receives compensation for endorsing the product or service.

In the past, endorsements included an athlete making public appearances, recording television commercials, and posing for billboards, often in exchange for an up-front payment. Times are changing. [click to continue…]

About Darren Heitner

Darren Heitner is a CEO, sports agent, journalist, entrepreneur, and innovator. Darren created the first sports agent blog on the internet, SportsAgentBlog.com, which receives upwards of 5,000 unique visits per day from sports agents, athletes, media sources, and the general public. In the blog, everything from contract negotiations to endorsement deals are examined, providing the framework for a great deal of information upon which he has been able to depend. In 2009, Darren created EntertainmentAgentBlog.com, which has the same purpose of SAB, but focuses on the entertainment industry. Darren is also the CEO and Founder of Dynasty Athlete Representation, a full service sports and talent agency that handles contract negotiations, marketing endorsements, financial planning, legal services, etc. Darren graduated from the University of Florida in May 2007 with a Political Science Major and was valedictorian of his class. He is a member of many Honors Societies including, Florida Blue Key, Phi Beta Kappa, and Phi Kappa Phi. He is now in his third and final year at the University of Florida Levin School of Law, where he is serving his second consecutive term as the President of the Entertainment and Sports Law Society.

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