Hey TR,
Have you checked out Sports Networker ( www.sportsnetworker.com )? It’s a fantastic resource for accelerating your sports career and learning the in’s and out’s of the industry.
In the mean time, here is an article with great advice specific to college athletics.
http://www.sportsnetworker.com/2013/01/25/working-behind-the-scenes-in-college-athletics-3/
Hope this helps!
Kiah