Nine that Shine: World Cup Headlines

by Michael Fitzsimmons | June 24th, 2010 | View Comments

There is a lot of drama on and off the pitch at this year’s World Cup, and the following nine stories are some that have managed to make the headlines so far.

France’s Saga

How do you go from last World Cup’s runner-up to failing to win a game in this one? Ask France, who decided to focus on playing out a soap opera off the field instead of focusing on Uruguay, Mexico, and South Africa. There are several interwoven conflicts that make this situation complicated and so severe that French striker Thierry Henry will meet with France’s president this week to discuss the collapse in South Africa. The saga in a nutshell: France’s coach Raymond Domenech expels Nicolas Anelka from the team after a verbal altercation at halftime of game, players defend Anelka by refusing to train in preparation for their game against South Africa (which is like not taking batting practice before Game 7 of the World Series), cue comments from former French star Zenedine Zidane and cap the episode with a deflating loss to South Africa and you have a legitimate “téléroman”.

Is that noise coming from the TV?

Vuvuzelas—these little plastic horns have arguably made more noise off the field than any player has been able to on it. A symbol of South African football, the vuvuzelas have generated a lot of buzz (literally), and have drawn the ire of some players and fans who were unfamiliar with the droning fly-like sound. While there were attempts to ban the horns from all games, FIFA denied the campaign, and when I look back at this World Cup, I will remember the games, yes, but the memories will be laced with the sound likened to a swarm of bees.

Switzerland Shocks Spain

Spain came to South Africa as one of the favorites to win the whole thing in 2010, and with stars like Xavi, Fernando Torres, David Villa, and Andres Iniesta, a tie in its first match of the World Cup against Switzerland would have even a been a bit surprising.  There’s a reason games aren’t played on paper though, and when the Swiss managed to shut out Spain and shock the soccer world with a 1-0 upset, the game automatically became one of highlights of group play. Some numbers to chew on from this game—Switzerland was 0-19 against Spain entering the game, and Spain had been 48-1 before the loss to the Swiss (the other blemish at the hands of the U.S. in 2009)

USA Wins Group for First Time Since 1930

If there was ever a game that was a testament to how quickly emotions can change in soccer, the U.S.’s thrilling win over Algeria was it. Within the span of 10 seconds, the United States went from being sent home from the World Cup heartbroken, to captivating an entire nation with a goal from Landon Donovan that made you stop and say—did that really just happen? While the U.S. was expected to advance into the knockout stage of the World Cup, they were not favorites to win the entire group with powerhouse England also in Group C.  They won the group though and evidently, the Americans don’t like to follow the script when it comes to soccer. The 1-0 win over Algeria was the most compelling match the U.S. has played in recent memory with one of the most exciting finishes in sports this year.

More Money, More Problems?

Not quite on par with the drama and theatrics from the French club, but there were murmurs of a rift within the ranks of England’s squad as well. England has the most expensive coach and some expensive players, and was unable to generate the kind of fireworks that everyone expected from them in group play. Reports said English defender John Terry questioned team management, which some players saw as undermining coach Fabio Capello. Whether the reports were dramatized or England was just trying let out some frustration behind closed doors, Capello’s squad advanced and will be glad to leave the events from group play behind.

South Africa Eliminated

For the first time in World Cup history, the host nation did not advance out of group play. South Africa gave all they could in its three games in the tournament, showing the country’s fans a max effort in every game. Bafana Bafana came out to their final match dancing and creating a party atmosphere to end the World Cup on a high note by knocking out France 2-1.

Green’s Gaffe

Once the elation of Clint Dempsey’s shot slipping through England goalkeeper Robert Green’s hands to tie the game had settled, I couldn’t help but feel for Green who would have to face a media storm. It was dubbed the “Hand of Clod” by British tabloids, and the error cost Green his job indefinitely. The bad break could have cost England a shot of making it out of group play, but fortunately for Green his team was able to rally and rid the goalkeeper of some blame.

U.S. Jipped of Winning goal

The U.S. is no stranger to questionable World Cup calls from referees. In 2002, it was a no-call on an apparent handball by Germany, and in 2006 against Ghana they were the victims of an apparent ghost foul resulting in a penalty kick for Ghana that sealed the U.S.’s elimination from the tournament. Falling behind early 2-0 to Slovenia last week, the U.S. rallied to knot the score at 2-2. Late in the game, Maurice Edu’s go-ahead goal was waived off with no explanation, and FIFA essentially slapped the referee on the wrist instead of holding him completely accountable a la Jim Joyce. Had the U.S. not advanced out of group play, this would have been the signature moment of this World Cup.

Bavarian Ambush

Businesses have seized the opportunities that come with the World Cup’s international exposure. Budweiser is the official beer of the World Cup, so when Dutch beer company Bavaria sent a contingent of 36 women dressed in mini orange dresses supplied by Bavaria to the Netherlands-Denmark match, FIFA stepped in and thwarted the alleged ambush marketing attempt by arresting the women after the game. If you believe all publicity is good publicity, then Bavaria successfully marketed their product by making headlines around the world with this stunt.

###

Image by ralph pina

Image by seriouslysilly

Image by Andrew Deacon

Read More

Social Media Adds to Fan Experience

by Ash Read | June 17th, 2010 | View Comments

One topic I’ve noticed coming up a lot over the past few weeks, especially over here in the UK as our football teams are preparing for the new season, is how social media can add to fan experience and encourage more fans down to stadiums.

We’ve all read posts about how social media will benefit sports teams, and the benefits of constantly engaging with and having a dialogue with fans, so I don’t want to cover that in this post, I’d like to look into a few of emerging tools and explore ways in which they could improve fan experience and encourage fans down to the stadium.

Stickybits

Stickybits is a tool which allows you to attach photos, videos, PDF’s, text, or almost any digital content to any barcode, and when someone scans that barcode, they are able to see all attachments.

One way I think teams could use this tool is to attach videos and reviews to products in their club store. For example, they could attach a trailer/teaser video onto a DVD or a review onto a book which would open up interactivity within their shop and also allow users to gain feedback on products in store. While this doesn’t specifically add to match day experience it could be a great way to further engage your fans in the products within your store and you could also include the barcodes within brochures you send out to fans.

In terms of match day experience, you could utilize the bar codes on tickets and when fans enter the stadium and scan the code a welcome video could appear, maybe even from a player or coach. Or, if it’s their first visit to the stadium, a virtual tour could appear helping fans to find merchandise outlets, programme stands and food/drink vendors. This could be a good way to help drive sales at outlets around the ground and also alert fans to any deals or promotions.

Groupon

This could be a great tool to attract more fans down to the stadium. We all love a good deal and Groupon allows teams and businesses to provide customers (or fans) with group discounts. The whole aim of Groupon is to drive people to a business whether it’s a bar, restaurant, spa or sports team.

The discount can be anything. For example, you could group match tickets with some food or a jersey. To make sure the deals are always viable for the businesses they can set a minimum uptake number meaning the deal will only go ahead if a certain number of people purchase.

I’ve seen a couple of sports teams using Groupon already (Chicago Fire & Chicago Cubs) and I think it offers great opportunity to put together some exciting promotions (maybe even involving other local businesses) and drive more fans into stadiums.

Foursquare/Gowalla

Geolocation is somewhat of a hot topic in social media at the moment, and a topic that is causing a lot of debate and discussion.

I have Foursquare installed on my phone, and have an account on Gowalla (just waiting for a Blackberry app) and I’ve “checked in” a grand total of 0 times on both apps.

Why? Because I forget or have no real reason to check in. Yet. Geolocation is still taking off and at the moment I see little value in using these services, unless I get something back or have the opportunity to get something back. In the US some businesses seem to be catching on and doing some great promotions, over here in the UK though it’s very much still finding its feet.

I’m not someone who wants to tell the world where I am 24/7 and I’m sure you don’t all want to know when I’m at the supermarket either. However, I do see potential in these apps and I’m not drawing lines in the sand as Gary Vaynerchuk would say.

Earlier in the year the New Jersey Nets partnered with Gowalla for a tickets promotion, which both parties have branded a success – if you haven’t read the New Jersey Nets / Gowalla case study yet, my advice is to do so. (Editor’s note: one of our featured authors Sam Taggart was behind the Nets / Gowalla project)

If teams and brands can offer fans value from “checking in” and make it part of the match day routine, then there is huge potential for these tools, and I feel the next year is going to be massive for geolocation with both Twitter and Facebook thinking about geolocation services.

Conclusion

I feel these tools could add value to fan experience in many different ways, and I’d love to hear your thoughts or any examples you’ve come across in the comments.

###

Image by davidberkowitz

Image by Blue Fountain Media

Read More

John Wooden: Remembering a Great Coach

by Michelle Hill | June 7th, 2010 | View Comments

“Be prepared and be honest.”

We are gifted with a multitude of inspirational quotes by a man of indescribable strength and character. Raised on a small farm in Indiana, John Wooden’s parents instilled lessons into him that would not only last a lifetime but transform the lives of all he came in contact with.

“Do not let what you cannot do interfere with what you can do.”

John Wooden is famous for leading the UCLA basketball team to 10 national championships in 12 years. He’s infamous for his character, his values (family, faith, and friends), and his wisdom. Wooden taught his young players at UCLA about personal excellence on and off the court. He taught them discipline, dedication, focus, organization, and leadership. These are not just basketball skills, they are life skills and Wooden’s goal was not to just win championships but to build winning lives.

“It’s what you learn after you know it all that counts .”

Coach Wooden had a knack for breaking big subjects down to manageable size. Instead of giving his players a giant, bound playbook of information, he would give individual-sized handouts on various topics such as goals, new rules, training suggestions, academic responsibilities, shooting, and rebounding, tipping, just to name a few. Breaking it down into small, bite-size nuggets meant it would be read and digested effectively.

“It’s the little details that are vital. Little things make big things happen .”

According to his book, Wooden, A Lifetime of Observations and Reflections On and Off the Court, Coach Wooden describes a success pyramid with building blocks of character traits, topped with faith and patience. A deeply devoted Christian man, Coach Wooden did his best to instill a solid foundation of character that created success for his players, his family, and the world. He thrived on teaching life lessons to all who would listen.

“I am just a common man who is true to his beliefs .”

Coach Wooden says he did not need the ten championships to validate him. He was already a success simply because of his effort to produce the very best team he possibly could. He never compared himself higher or lower than anyone else. He believed adversity is the great challenger that makes us stronger and better if we choose to let it. He exemplified the simple ethic that hard work can accomplish unbelievable success.

“Never mistake activity for achievement .”

Farewell Coach Wooden. Even though you’re gone, your legacy will live on forever. Because you were here, we’re stronger, wiser, and better.

###

Image by MarkMcCarthey

Image by iccsports

Read More

Sports Executives Association Event – NYC

by Lewis Howes | May 28th, 2010 | View Comments

The Sports Executives Association (SEA) is excited to host its first live networking event June 24th in New York City. This inaugural, members only, event will be hosted by PlayBeautiful, an interactive, community-driven pop-up venue is celebrating the 2010 FIFA World Cup for 30 days in NYC.

They will be featuring match viewing parties, player appearances, demonstrations and private events including our SEA networking meet-up. PlayBeautiful’s main location at Openhouse Gallery will feature an indoor mini-stadium modeled after Soccer City in Johnannesberg, South Africa.

Be there, Thursday, June 24th from 6-9 p.m. for the chance to network with other SEA members in person. There will be appetizers, cash bar and exciting opportunities to connect in this unique World Cup venue.

If you are not yet a member of the SEA but would like to attend, just sign up here and gain free access. Please RSVP on LinkedIn to let us know if we’ll see you there. You must be a paid member of the SEA or will not be admitted at the door. We hope you’ll join us for this exclusive event.

Read More

Top 10 Resources for Sports Management Students

by Paul Thompson | May 17th, 2010 | View Comments

You are a Sports Management student. You picked out the best school and you have been studying hard to work toward your graduation day.  But when the day comes when you are thrust in the real world, will you have the tools you need to make it in the sports industry?  How well do you know the industry?  Who do you know in the industry?  Who knows you?  What type of experience do you have?  The following is a list of the top 10 resources that every sports management student should utilize to help answer these important questions and launch a career in sports.

1. Sports Business Journal
Largely considered “the Bible of sports business,” Sports Business Journal is a must read for anyone in the sports industry, and anyone looking to break into the sports industry.  The Sports Business Journal covers all areas of sports, from Marketing and Sponsorship to Media, from Labor and Agents to Facilities.  Regardless of your area of interest, you’ll have all the latest industry information at your fingertips.  While this is not a free resource, Sports Business Journal does offer generous student discounts.

2. North American Society for Sports Management
The North American Society for Sports Management is a membership organization designed to support professionals in the sports industry. According to its website, “The purpose of the North American Society for Sport Management is to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management – both theoretical and applied aspects.”  Membership in NASSM is open to current sports professionals and sports management students.  As a member you will receive benefits such as discounted NASSM Conference fees, subscription to the Journal of Sports Management, and a yearly issue of Sports Management Education Journal.

3. Journal of Sports Management
As part of your membership in NASSM, you will receive bi-monthly issues of the Journal of Sports Management.  The Journal features scholarly writings and research in many areas sport, including marketing, sponsorship, sport tourism, consumer behavior and organizational theory.  This is a very valuable resource for any student to keep abreast of developments in the field of sports management.

4. Work In Sports
Workinsports.com is “The #1 job board in the sports industry.”  With over 5800 employers, 2600 sports jobs, and 550 internships currently listed, Workinsports.com can help you find the perfect internship to gain experience and build your resume.  It should also be your number one resource for finding your dream job after graduation.

5. Sports Executive Association
Created by Lewis Howes, the Sports Executives Association is new place online for sports executives from around to world to gather and share ideas and build their networks and businesses.  It is also a great place to students to get in on the action by interacting with top executives, learning about the industry, building a network that will help lead to amazing opportunities after graduation.

6. Sports Industry Networking and Career Conference
As one the leading sports conferences, the Sports Industry Networking Conference is an annual event that features some the top executives in the sports industry.  The conference regularly invites students and recent graduates to the event to meet the biggest names in sports and help build strong networks.  Students have the opportunity to hear keynote speeches and participate in panel and roundtable discussions.

7. NCAA
For any students interested in working in collegiate athletics, NCAA.org is a must-visit site.  The Job board features job listings from all NCAA member schools, along with a search function that allows you to refine your search to find exactly the job you want.  Students also have the ability to post their resume to allow schools search and find the perfect candidate…You!

8. SportsCareers.com
SportsCareers.com is much more than just another job board.  While they feature thousands of sports jobs, SportsCareers.com also brings you valuable content aimed at helping you develop your sports career.

9. Teamwork Online
Teamwork Online is another sports job board, but with an added, unique twist.  Teamwork Online has what they call “Call an Audible,” which provides job seekers with an audio job description directly from the person doing the hiring.  They also have multiple search features that allow a job seeker to sort jobs by location, job type, and sport.

10. The Business of Sports
The Business of Sports is an industry specific blog that features tons of content to help any student up to date with the sports industry.  Whether your interest is sports marketing, advertising, ticket sales, or social media, The Business of Sports will keep you in the loop.

###

Read More

How Technology is Affecting Sports

by Lewis Howes | May 12th, 2010 | View Comments

(This is a guest article by Michael Coco)

We all know that technology plays a major role in sports. If it weren’t for new inventions and innovative ideas half the sports we know of wouldn’t exists. If it weren’t for technology we wouldn’t have the instant replay, the headset for coaches to throw, or even the wireless microphone for our referees to mix up their words on. However, technology has come a long way since those early discoveries.

There is no longer a need for instant replay with the new RFID tags (Radio Frequency Identification Technology) that European Rugby teams are experimenting with. This micro location technology can transmit the exact coordinates of the ball and players at an astounding 2000 times per second. It can also be used to calculate movement, speed, accuracy, and even force of impact. If this technology was implemented in the US it could do away with any type of bad call in relation to ball location and it would essentially eliminate the guess work from officiating. Not only that, but the type of data we could receive before, during, and after every play would be nothing shy of amazing.

The European Rugby League is not the only organization that sees the value in technology; The NHL recently held its first broadcast in 3D and from the sound of things it was a huge success. There are other leagues exploring this technology, in fact there are enough of them out there for ESPN to launch the first ever 3 dimensional network. Certain European Hockey Teams are already implementing 3D dashboard signage. Once the craze catches on the opportunities to monopolize on this type of technology will be endless.

Many athletes are taking advantage of the latest and greatest trends in technology as well. Competitive Ice Skaters like Clint Johnson and Steve Bradbury are taking their experience on the ice to the design table. They have developed a new way to make skates using a process called rapid prototyping. This process allows athletes to get a custom pair of boots made in record time and be on the ice with them faster than ever before. Even better than that, is a prototype that researchers in the Netherlands are working on which will allow athletes to coach themselves. It’s not a video or instructional pamphlet; it’s a state of the art apparel line that can sense your every move and let you know which areas you need to improve. This clothing line, which is known as the Haptic Sports Garment, uses vibrations to help improve posture, target key muscle groups and even help maintain optimal speeds.

With the onslaught of social media, there are also many technological advances taking place away from the field. We all know that athletes are using social sites like Twitter, Facebook and USTREAM to connect with fans and build their personal brand, but did you know that they can now make money directly from doing it? iPhone applications like the Chad OchoCinco Experience are earning athletes money from both point of sale and ad revenue; and, websites like fanwave.com allow athletes, coaches, and teams alike to capitalize on every tweet they send. There are also third party applications like Venuing and Twackle that allow fans to become more involved with their respective teams and players than ever thought possible.

It’s almost impossible to try and imagine where technology will take us next. Will there one day be tiny live cameras and microphones inserted into basketballs, footballs, and baseballs that allow fans to get an even closer view of the action? Will we all one day be playing video games with holographic players on a life size field? Will advertising one day be controlled using our brain waves? It may all sound far-fetched but the technology is there, and it may be on the the market sooner than you think.

###

Michael Coco is an Event Coordinator at Octagon Sports Marketing who has been working in sports nearly all his life. Getting his start with a well established sports publication entitled South Louisiana Sports Scene, Michael steadily has built upon his passion and knowledge of the industry. Michael, aka Coco, specializes in marketing and event planning and has done work with various organizations including, the New Orleans Zephyrs as a marketing and community relations Associate. He currently resides in the Chicagoland area but is a Southern boy at heart and is always up for a good conversation. If you feel obliged to reach out, you can connect with him on Twitter @michaelcoco or LinkedIn

Image by MissionControl

Read More

Join The Sports Executives Association

by Lewis Howes | May 4th, 2010 | View Comments

The highly anticipated Sports Executives Association is live.  Join in on the excitement today at www.SportsExec.net.

I  started to receive an a lot of emails from people who wanted introductions to other executives in my network. They also were asking for tips, advanced training on various sports industry topics, and wanted to find partners to help during their career and in their sports business.

These weekly email requests were becoming overwhelming, and that’s when the idea of the SEA came to me.  I realized there was a huge void in the online world for helping sports professionals receive ongoing education, connect with other top executives, and find a way to generate more opportunities.

SportsNetworker has assembled a platform, with the key sports executives involved that we are very excited about.

Make sure you read through all of the content, networking, and bonuses you will get access to right when you sign up.

I am also releasing my new sports book The Game Starts Here:  How to Take Your Career to the Next Level in the Sports Industry. Those that sign up this week will get a digital copy of this for free.

Here is a quick recap of what you will get right away:

  • The Sports Sales Mindset Blueprint
  • Membership to the SEA at an introductory rate
  • How to Take Your Career to the Next Level in the Sports Industry: Ebook
  • One ticket to the inaugural SEA members only event in NYC
  • Instant access with other sports executives in the members only forum
  • Plus more…
Within the first two weeks you will also receive:
  • The Online Sports Networking Mind Map
  • Sports Sponsorship Guide
  • Live Q&A Call

We look forward to seeing you inside the Sports Executives Association as there are many advantages you will receive just for being a member.  We are having a kick off members only event in NYC within the next two months. Members will be notified in the near future of the exact date and place.

I only covered about half of the information you need about the SEA, so make sure you check it out. Also see some of the other top sports executives already involved on the SEA page, and hope you’ll plan on  joining this amazing network of sports executives.

Read More

Sports Networker Event in London

by Lewis Howes | April 28th, 2010 | View Comments

Sports Networker returns to the international stage when it teams up with the UK Sports Network for an exciting sports professionals networking event at the Sports Bar & Grill in London.

The event will begin at 6:30 p.m on May 17, 2010, and sports professionals will have the opportunity to network in what will be one of London’s premier sports restaurants to watch the 2010 World Cup this summer.

The UK Sports Network is a group founded by Daniel McClaren that strives to share its expertise on sports social media and the industry’s latest trends with sports professionals.  Since its inception, in November 2009, nearly 1,000 sports professionals now seek the insight and creativity that the UK Sports Network offers.

All sports professionals are welcome to attend this event and learn from the experts on social media and the latest developments in the sports industry.  Admission is £10 GBP if you sign up now, and £15 GBP at the door. Stay posted for updates about the event by registering for it on LinkedIn here.

To receive early bird pricing and ensure your spot at this event (as there is limited spacing) register below and we look forward to seeing you at the event!


Read More

Top 6 Life Lessons from Great Sports Films

by Michelle Hill | April 16th, 2010 | View Comments

The greatest sports films ever to grace the big screen are not purely for entertainments sake. Whether based on true events or fiction, each movie imparts to us some valuable life lessons. Let’s look at six of my all-time favorites:

6. Rocky III (1982) The public loved this movie for its heroism and Rocky Balboa reeks of heroism. Basking in the limelight of fame, Rocky becomes complacent and depressed. He eventually regains the “eye of the tiger” and wins the big match with fervor and a ton of hard work. We are forced to root for Rocky as he boxes his way into our hearts forever.

Life lessons: Overcoming defeat and depression in favor of determination, hard work, and the “eye of the tiger” in whatever our life mission is.

5. The Pride of the Yankees (1942) It is possible to be humble and a sports icon, as Lou Gehrig exemplified in his life and death. At the peak of his baseball career, he was struck down by Amytrophic Lateral Sclerosis, (Lou Gehrig’s Disease). He was valiant in life, considering himself ‘the luckiest man on the face of the earth.’

Life Lessons: Remain humble in our greatness, we can overcome physical tragedy to live a life of honor. Our attitude determines our altitude.

4. Million Dollar Baby (2004) This fictional account tells the story of Maggie, a determined amateur boxer who fights dysfunctional family dynamics and the lack of a good trainer. Her resiliency and determination deliver a power-packed punch to audiences, even in her fight to die.

Life Lessons: Resiliency always pays off, determination wins our fights, and overcoming dysfunctional family dynamics builds a strong internal force within us.

3. Brian’s Song (1971) A classic true story of the strong bond of friendship in spite of racial obstacles and injury. Brian Piccolo and Gale Sayers of the Chicago Bears form an unlikely friendship when forced to room together. When Gale is injured, Brian relentlessly prods him on to full recovery. Then, when Brian is struck with cancer, Gale supports as only a true friend can.

Life Lessons: True friendship is to be valued, overcoming injury (internal or external) is possible with a heavy dose of love, support, and humor.

2. Remember the Titans (2000) Based on true events, the movie tells the story of how coach Bill Yoast was replaced by Herman Boone in the Titan’s 1971 season. Conflicts in coaching styles continue on and off the field. An inspiring story of how a high school football team dealt with racial tension, learned how to work as a team, overcame personal differences, and turned many hostile youth into champions.

Life Lessons: Racial ignorance can be managed with education and patience. For effective teamwork; overcoming differences and compromise is necessary.  Resentment and mistrust can be replaced with tolerance, love, and patience if we live with open hearts and minds.

1. The Express – The Ernie Davis Story (2008) A challenged childhood prepared Ernie Davis for his greatest triumph; being the first African-American to win the Heisman Trophy. Inspired by Jim Brown, supported by family, and mentored by his coach, Ernie’s quest for success in the game of life is fueled and a strong character is built in the process. Even when Leukemia strikes; Ernie passes his torch of excellence to Floyd Little.

Life Lessons: Racial inequality and speech challenges are overcome with internal strength, resilience, and the right role models. It’s important to remember where we came from in the midst of our successes. Achievement is possible in the face of any adversity.

As you can see by now, there’s an overall theme running through each of these movies. Most sports movies portray the athlete overcoming some type of life obstacle or challenge – an internal change takes place within their heart and mind. Personalities mature and learn. Mindsets change and grow. Life lessons are learned in the crucible of pain.

Weigh in on your all-time favorite sports movie. What life lesson did you learn from it?

###

Image by radiospike photography

Read More

Athletes Step Up to Help Haiti Earthquake Victims

by Gail Sideman | January 20th, 2010 | View Comments

IFRCSo many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes.

During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They have let their checkbooks act as their PR agents but most importantly, have proven that humanity comes first. The devastation of the 7.0 Earthquake that hit Haiti on January 12 was on the world’s minds and many who could afford to help, have done so.

Among the most impressive was a quickly planned fundraiser for which World No. 1 tennis player, Roger Federer, rallied with tournament organizers to stage an event on the eve of the Australian Open. Federer is credited for sidelining his own tournament preparation schedule, and gathering a roster of tennis stars that did the same, including Novak Djokovic, Rafael Nadal, Andy Roddick, Kim Clijsters and Serena Williams to entertain fans. Along with proceeds from $10 tickets purchased by fans that attended the event at Rod Laver Arena, the pros raised more than $200,000 for earthquake victims.

Lucky BWilliams further put her 2008 Olympic Team tennis dress and autographed U.S. Open tennis shoes on eBay to raise money for Haitian victims.

Another spectacular effort was the result of the “Athletes Relief Fund for Haiti” co-founded by retired NBA standout, Alonzo Mourning, and Miami Heat star, Dwayne Wade. The fund raising project has received donations from at least 27 professional athletes including Wade, who donated a one-game salary of $175,000, and LeBron James, Kevin Durant and Chris Paul who each poured in $100,000. The fund has amassed more than $800,000.

The National Football League and the NFL Players Association pledged $2.5 million to aid relief efforts, and some of its players went a step further and helped drive donations via their Twitter accounts. New England Patriots receiver, DonteStallworth pledged to donate $1 to Project Medishare and was joined by teammate Wes Welker and Cleveland Browns receiver, Josh Cribbs to raise $34,200 for the emergency relief fund.

Among Major League Baseball’s efforts, the New York Yankees announced a $500,000 contribution to Haiti relief, with other players and clubs following with their own programs. The league itself pledged an immediate donation of $1million.

I know I’m just touching the edge of the great ways athletes and professional organizations have stepped up to help provide medical, food and other relief aid to an already poor neighbor of the United States. Personally, I’m proud to be able to write not of sports public relations challenges this week, but of a victory that is not only publicly appealing, but humanely admirable.

###

Image by IFRC

Image by Lucky B

Read More