PGA misses PR Opportunity with Fans

by Gail Sideman | August 25th, 2010 | View Comments

A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue.  I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

As it turns out, it was a Friday in August and people who may have contacted me were either at the beach or cutting their days short so correspondence wasn’t crucial. There’s always that “what if” though, and I was nervous that the biggest opportunity of my career might come across in a tweet while I was incommunicado.

Alas, all remained calm on the social media front.

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Baseball Fans Sidetracked

by Gail Sideman | July 29th, 2010 | View Comments

While Major League Baseball diehards were tuned into each of their favorite teams’ games during everything from LeBron-athon to World Cup soccer, and especially their all-star game, it wasn’t easy for it to hold the attention of the masses according to W. Scott Bailey in the San Antonio Business Journal.

It was reported that Major League Baseball’s All-Star Game, broadcast by FOX, received a 7.5 Nielsen rating which makes it as the least watched Midsummer Classic in history.
My initial thought as we head toward the start of National Football League training camps: is there any sport or off-season activity that would distract NFL fans from their season?

Is baseball officially not America’s Pastime anymore? We’ve long heard that professional baseball television ratings pale compared to the NFL and even the NBA, much of the latter which is broadcast on cable outlets. But a scripted special about where an NBA free agent is going to play next and – soccer?

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Tourism Pitches Sports Visitors

by Lewis Howes | July 22nd, 2010 | View Comments

(This is a guest article by Sheila Scarborough)

If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons.

If you are a smaller town or less urban region, you have to look around and ask some hard questions…what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?

One answer is sports tourism.

Several towns and cities in Texas, for example, emphasize their sports facilities in tourism marketing materials. Arlington (between Dallas and Fort Worth) has the Texas Rangers ballpark, the International Bowling Museum and Hall of Fame and of course, the schmancy new Dallas Cowboys stadium. The west Texas town of Midland touts its family-friendly Rockhounds minor league baseball team, the Scharbauer Sports Complex for hosting a variety of tournaments and the Odessa Jackalopes Hockey team.

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The Rooney Rule

by Michelle Hill | July 12th, 2010 | View Comments

According to Wikipedia, “The Rooney Rule, established in 2003, requires National Football league teams to interview minority candidates for head coaching and senior football operations opportunities. The rule is named for Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the league’s diversity committee, and indirectly the Rooney family in general, due to the Steelers’ long history of giving African Americans opportunities to serve in team leadership roles. It is often cited as an example of affirmative action.”

Those are the facts in a nutshell. The opinions and results, however, are steeped in controversy and conjecture. Any potential NFL coach is groomed and prepared with years of hands-on training and development, progressing from a supporting role to head coach. Coaches are chosen based on character, commitment, work ethic, leadership and motivational skills, and of course the ability to create winning football teams.

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Boys and Girls Club of America Winners during The Decision

by Matt Clark | July 9th, 2010 | View Comments

So this week would not be complete if I went through this entire saga regarding LeBron James and did not write about him once. I know everyone is sick of hearing about it, but for some reason everyone keeps reading the tabloids and listening to the countless information put out by the media. Everyone complains about it but than he or she plays devil’s advocate and wants to learn more about it anyways. I am not sure if there was a connection with the scorching temperatures that plagued the east side of the country this week, but LeBron decided he also wanted to be part of the “heat” epidemic.

Okay LeBron is on the Heat, we get it, but South Beach was not the only thing that came out a winner in the sweepstakes for King James. This article actually has little to do with the blockbuster deal that recently took place, but rather focusing on the wise choices made by the Boys and Girls Club of America.

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LeBron’s Exulted Brand Takes Detour

by Gail Sideman | July 8th, 2010 | View Comments

I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.

I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.

The fact is that his brand took flight the day he was proclaimed “King James.” With no NBA championship rings on his finger, that name has taken a hit in recent days. If my Twitter followers are any indication, his brand is a punch line right now. (I have to thank the tweeps for keeping me laughing with one-liners that highlights this and their own fake announcements.)

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Tennis, Soccer take Different Paths to Positive Press

by Gail Sideman | June 29th, 2010 | View Comments

Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”

The event lasted 186 games and broke nearly every Wimbledon and Grand Slam record each of the three days it was played. Officiating was near pristine. Even the head lines judge was wowed by the competition.

Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.  Video replay isn’t used and officials do not have to explain their calls as in the National Football League and other professional sports with which we’re more familiar.  In addition, former professional soccer player Alexi Lalas said on SportsCenter that FIFA (Federation Internationale de Football Association), international soccer’s governing body, believes that controversy is good for soccer because it keeps the game in peoples’ discussions.  

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Nine that Shine: World Cup Headlines

by Michael Fitzsimmons | June 24th, 2010 | View Comments

There is a lot of drama on and off the pitch at this year’s World Cup, and the following nine stories are some that have managed to make the headlines so far.

France’s Saga

How do you go from last World Cup’s runner-up to failing to win a game in this one? Ask France, who decided to focus on playing out a soap opera off the field instead of focusing on Uruguay, Mexico, and South Africa. There are several interwoven conflicts that make this situation complicated and so severe that French striker Thierry Henry will meet with France’s president this week to discuss the collapse in South Africa. The saga in a nutshell: France’s coach Raymond Domenech expels Nicolas Anelka from the team after a verbal altercation at halftime of game, players defend Anelka by refusing to train in preparation for their game against South Africa (which is like not taking batting practice before Game 7 of the World Series), cue comments from former French star Zenedine Zidane and cap the episode with a deflating loss to South Africa and you have a legitimate “téléroman”.

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The World Cup (publicity) Winner is…The Vuvuzela

by Gail Sideman | June 15th, 2010 | View Comments

Last Friday, World Cup soccer began with the biggest buzz I’ve every heard when soccer was the lead topic.  Game chat didn’t last long, however. It was drowned out by another kind of buzz.

If you never heard of a vuvuzela before, you’ve likely heard and/or read a lot about it since the first ball was kicked in this little soccer tournament. Tweets are all abuzz about the noise and even of tourney contingents are speaking out about the incessant bee-sounding noise made by fans with the horn-shaped instruments.

Haven’t heard the din of a vuvuzela? There are reportedly close to a dozen vuvuzelaapps, the most popular being “Vuvuzela 2010” and “iVuvuzela” which has been downloaded more than 750,000 times already.
Some have called the horns’  sound bothersome, others want them banned (which they will not be) and South Africa calls it a symbol of its brand of football.

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Sports Organizations Enter Political Fray & PR Battle

by Gail Sideman | May 19th, 2010 | View Comments

In the last weeks I’ve thought a lot about a hot button issue that began with a political decision, yet has touched sports organizations from the National Basketball League to Major League Baseball…or should I say that they hit on the topic by no choice of their own.

As if the Arizona Immigration Law SB 1070 2010 needed more steam, the topic of immigration has jumped to Page One of several sports searches because professional organizations and athletes have either voiced opinions or taken action to show dissatisfaction for the legislation.

The law, which will require police to verify a person’s immigration status if there’s “reasonable suspicion” that he/she is in the United States illegally, is scheduled to take affect in July.

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