Los Angeles Clippers point guard, Chris Paul, and the Jordan shoe brand celebrated the launch of CP3’s signature shoe, the CP3.VI, by promoting a pretty slick commercial. The two minute-plus film visually documents Paul’s journey to Hollywood and incorporates around 100 Paul look-alikes. It’s a dynamic and unique video that is sure to draw some attention to…
Archive | Sports Marketing
Bills WR, Stevie Johnson, Inks Sports Marketing Deal With Skullcandy
Skullcandy is a reputable supplier of headphones, earbuds, and other audio/electronic equipement. And the decade-old company — which is based in Park City, Utah — has historically been known to partner with athletes that participate in outdoor action sports. As of late, though, that’s been changing as Skullycandy has broadened its sports marketing endeavors to…
The NFL Referee Lockout: Why do We Really Care?
What the NFL Referee Lockout Means from a Socio-Cultural Perspective Football fan or not, the NFL referee lockout was something worth paying attention to because it reminded us all of just how sacred the game is to football fans. Football is so ingrained in our lives we don’t see that embedded within the game and…
Jobs In Sports Marketing: How To Land Your Dream Job In Sports
From jobs in sports marketing to public relations and corporate sponsorships, jobs in sports don’t just end with the team. Instead, sports marketing is a narrower focus under the general category of marketing, which concentrates on the promotion of sporting events and organizations along with the promotion of products, goods, and services through the actual…
USA’s Gabby Douglas Goes For Gold In Nintendo Marketing Campaign
At the 2012 Summer Olympics in London, USA Olympic gymnast, Gabby Douglas, came home with not one, but two, gold medals. The 16-year-old from Virginia Beach, Va. came in first in the team all-around, and she received top honors in the individual all-around as well. Six weeks later, and the now highly-recognizable teenager is once…
Packers’ Aaron Rodgers Newest Sports Marketing Spokesman For Pizza Hut
Papa John’s might hold the title as the Official Sponsor of the NFL, but Pizza Hut can now lay claim to Green Bay Packers quarterback, Aaron Rodgers. Earlier this week, Pizza Hut announced that the 28-year-old Rodgers is the pizza company’s newest sports marketing spokesman. In the latest commercials, Rodgers and Co. are highlighting Pizza Hut’s…
10 Must Follow Sports Marketing Blogs
So you’re interested in sports marketing and want to allocate a half hour of your day reading up on the recent news within the industry. There’s only one problem — you’re not really sure where to go to find that valuable information. Well, don’t worry, because Sports Networker has compiled a resourceful list of valuable sports…
Sports Marketers Need To Understand The Human Nature Of Spectators
Guest Post Submitted By Josh Landson Human nature and its many influences on the field of sports has been the subject of various studies over the last few decades. A fair number of these studies examine how different sports attract people with different sets of psychological traits. For example, football attracts many aggressive players and…
Missy Franklin Opts to Keep Amateur Status, Declines Endorsements
After the first week of the 2012 Summer Olympics in London, it’s safe to say that 17-year-old U.S. swimming star, Missy Franklin, is the new face of American swimming and will be for years to come. The rising senior rounded out the week with four gold medals, including both the 100m and 200m backstroke titles. Yet,…
Beats by Dre Angers IOC, Gives Headphones to Olympic Athletes
The 2012 Summer Olympics in London hasn’t just been a venue for world-class athletes to showcase their talents to millions of viewers around the globe. For Beats by Dre — a producer of audio/music equipment and established by rap artist Andre “Dr. Dre” Young — the Olympics has been an opportunity to launch an ambush…
“Be Your Own Fan” Marketing Campaign
Change is inevitable. Make the change or get left in the dust. I don’t recall who said that. Perhaps it was just words that I made up, but it is powerful and true in today’s ever evolving landscape in sports marketing and how to reach and connect with fans. Many pro and minor league sports…
How Small Market Teams are Thriving Deep into the NBA Playoffs
And they said only the big market teams could make it in the “New NBA!” Something funny is happening out West. The New NBA, which was dubbed by pundits after LBJ, D Wade, and Bosh joined forces, was supposed to make the small market teams go away. They weren’t going to be able to compete…