Voice of the Box recently interviewed University of Washington athletic department nutritionist Emily Edison about her role and how she got her start in the industry. Emily also shared her insight on what it takes to break into a career within the sports industry.
Tyler Johnson has written a number of articles for us over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how Tyler personally uses social media and how it pertains to the sports industry on a daily basis.
1. How did you effectively utilize social media in your work with the White Sox?
While with the White Sox I mostly utilized Twitter and LinkedIn in relation to my work. I changed my signature in my e-mail to direct people to my social media accounts. In less than a year, I noticed some direct sales driven through LinkedIn. However, the most significant value that became of these tools was the rapport I developed with my clients and potential customers.
Once customers could see a quick snap shot of what I was about, a more solid relationship quickly followed. At the same time, using LinkedIn I was able to learn more about what they did, the companies they work for, and the things they enjoyed most outside of their 9 to 5 job.
I also used twitter to send out updates in regards to group outings, discounted ticket opportunities and other general PR material. I let our official MLB Twitter account drive the bulk of our traffic and Twitter brand, as I had other purposes in its use.
Who’s Huge in Sports is proud to present the interview with former UCLA /NBA Basketball star Mitchell Butler. From Cafe Chez Marie Restaurant in West Los Angeles listen in on his takes of Coach Lavin, Ron Artest and the Lakers.
Here is an interview with Robert Wuhl, writer, comedian, and actor who starred as a sports agent in the HBO show Arliss. Wuhl shares with us his thoughts with the current state of sports and how media has changed the presentation of players. Wuhl is an Emmy Award winner and also starred in Cobb, a story based on the life of baseball’s great Ty Cobb. See who he think is huge in sports.
Here’s my interview with Peter Berg. He’s the director of one of the greatest sports films of all time “Friday Night Lights,” and recent box office smash “Hancock.” Peter and I met at his film 44 studio in Santa Monica, CA to talk about his role in a television movie, where he took on the role of a former New York Jet who suffered a spinal chord injury. Also learn who Peter Berg thinks is huge in music and sports.
An interview with hockey hall of fame great Luc Robitaille. Gregg Miller met up with Luc, who now is President of Business Operations for the Los Angeles Kings at their facility in El Segundo, CA. Luc talks openly about his transitions in hockey. He played most of his career with The Kings, yet got traded somewhere in the middle of his career and wound up winning a Stanley Cup with the Detroit Red Wings. Only later to come back to LA to finish his career. Gregg also takes on the great hockey player in a game of “stiga” Hockey.
My exclusive interview with Steve Lavin, former UCLA Men’s head basketball coach and ESPN college basketball analyst. He is now the new head coach at St John’s University in NYC. Steve and I have known each other for 14 years. I sat down with Steve at his home in Marina del Ray, California to discuss his experience in coaching, learning from the great John Wooden, and of his work with legendary broadcasters at ABC and ESPN.
Do you ever wonder who is responsible for all the communications between players and coaches on the sideline and in the press box? What about the stadium video board and all of the stadiums sound systems? Tom Kansaro is one of 32 people across the NFL who handles this massive job. Check out his interview with Matt Crevin of Voice of the Box to learn more.
Gregg Marc Miller interviews director Ron Shelton, a legendary film maker of classic sports films such as Bull Durham, White Men Can’t Jump, and Tin Cup. Set in the comfortable surroundings of Santa Monica California, Gregg gets up close and personal with Ron about his time as a minor league baseball player and discuss Tiger Woods days as star become scandal broke. Ron brings an interesting perspective and scope to our view of Tiger’s disposition prior to his controversial episode.
Matt Crevin, host of “Voice of the Box” interviews Jerry Walker. Jerry is the former PR Director for the San Francisco 49ers and current NFL Replay Communicator. Jerry discusses his PR background and keys to breaking into the world of PR. Jerry is the owner of four Super Bowl rings with the 49ers and is highly regarding around the league.
