Who said trading cards were dead? Sports Marketing is evolving, though at a much slower clip than most other industries on the globe, but where it will eventually end up is still uncertain. One thing is for certain: Brian Wilhite, CEO and Founder of the Virtual Fan Network, intends to lead the charge for where…
Michael Rudd
Author Archive | Michael Rudd
5 Tips to Landing a Job in Sports Marketing
Let’s get your foot inside of that door! You want to work in sports marketing? Unfortunately, so does everyone else. It combines a passion that many people and want to be involved in sports with a way to be in it and actually make some money while you are doing it. So how do you…
Effects of the NHL Lockout
The NHL is locked out. This is the first full week when the owners and players are now in such disagreement that missing a portion of the NHL Season is very likely and the NHL is officially LOCKED OUT! We know the owners are in full agreement with the Commish Gary Bettman that the current…
Top 7 Most LIKED NFL Team Facebook Fan Pages
The NFL Season has nearly arrived! And Eli Manning’s 2nd Superbowl Trophy is far off in the distance as all 32 teams gear up for another run at a championship. Eli can take to heart that he has two rings and Tony Romo has none and the Cowboys have only one playoff win since 1995…
The Future of Olympic Basketball Pros and Cons
Is this the last time we will see a USA “Dream Team” in the Olympics? As the USA Men’s Basketball team continues its quest for the Gold Medal (at my time of writing this they were scooting into a semi finals matchup with Manu, Scola, and the gang) WIN or LOSE one thing is for…
Recipe for Sports Success: What your Manager won’t tell you
You have landed your job in sports business! Now what? Congratulations! You are part of the working order. Whether it is your first gig fresh out of school or you have finally made the career switch to an industry you truly love and wanted to be in, your sports business and sports marketing career has…
Interview with Chris Previte, VP of Corporate Partnerships for the Columbus Crew
25 Years of Sports Marketing Experience. Enough Said. Sports Marketing, Sponsorships, Ticket Sales, Partnerships. Major League Baseball, Major League Soccer, you name it Chris Previte has been doing it since I was in pre-school. I had the chance to sit down with Chris last week and discuss his role with one of the most successful…
“Be Your Own Fan” Marketing Campaign
Change is inevitable. Make the change or get left in the dust. I don’t recall who said that. Perhaps it was just words that I made up, but it is powerful and true in today’s ever evolving landscape in sports marketing and how to reach and connect with fans. Many pro and minor league sports…
Best Sports Teams on Tumblr
Tumbling Along That would be a good way to describe a vast amount of blogs on Tumblr. Just sort of tumbling along, posting here and there but not a huge amount of overall direction to where they are headed (I hope my own personal blog is not one of those but I am sure some may think…
How Small Market Teams are Thriving Deep into the NBA Playoffs
And they said only the big market teams could make it in the “New NBA!” Something funny is happening out West. The New NBA, which was dubbed by pundits after LBJ, D Wade, and Bosh joined forces, was supposed to make the small market teams go away. They weren’t going to be able to compete…
Sports Mayhem in LA: the City of Playoffs
IT IS MAYHEM! Sports Mayhem has officially hit Los Angeles aka “City of Playoffs“ and while it may be short lived (I don’t see how the Lakers are going to come close to beating the Thunder) the LA Lakers, LA Clippers, and LA Kings are alive and well deep into the playoffs! Even my good…
The Do’s and Don’ts of Attending a Sports Networking Event
Ahhhhhhhhh…Networking! Hanging out with a bunch of people you don’t know and making “small talk.” Uncomfortable…almost everyone would say YES! But I say NO! But you have to look at a networking and in particular a sports networking event differently than the common model and the way they are perceived. And since everything I write about…