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Josh Hoffert

Author Archive | Josh Hoffert

Top Sports Executives Meet To Discuss Second Screen Trends

Sports fans are a demanding bunch.  They want stadium Wi-Fi, more pixels, and on-the-go content.  Not only that, but fans are demanding content on multiple screens at one time.  While watching the game on TV, people are turning to their tablets, phones, and computer screens to track fantasy stats, watch replays, and converse on social…

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ESPN And Turner Opting Out Of Lame Duck Year With NASCAR

In recent talks to avoid “lame duck status“, ESPN and Turner are trying to opt out of their broadcast agreements with NASCAR.  This tends to be a rare move in sports, as broadcasting rights are a big deal.  Even so, this will open the door up for Fox Sports and NBC Sports Group to take…

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3 Ways Sports And Social Media Build Fan Loyalty

Social media has become a trend in the sports world that is sure to stick around for a while.  Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans.  In return, fans are expecting more from their favorite…

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Jim Crane Makes Astros The Most Profitable Team In Baseball

Currently, there is one player on the Houston Astros that is making over $1 million – pitcher Erik Bedard.  The Astros as a team have a record of 43-86, the worst in Major League Baseball.  Yet at the same time, the low payroll and soaring TV revenues are helping to make the team the most…

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The Top News in #Sportsbiz – 08.19.13 – 08.26.13

There is a lot of great news coming from the world of #sportsbiz this week. On top, Twitter advertising partnerships may be where the sports business world is headed.  In other news, the Dodgers’ win streak leads to a local business boom, how the US open will be utilizing more technology this year, the healthy…

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World Cup 2014 Ticket Demand Heats Up

The FIFA World Cup 2014 is set to take place in Brazil on June 12.  If you are trying to grab some tickets, you better cross your fingers because applicants are chosen at random. These tickets are hotter than than the bottom of your laptop. ‘World Cup 2014’ Tickets in high demand On Tuesday, one…

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Social Media Wall At US Open Among Newest Social Projects In Sports

If seeing your tweets on a small screen isn’t enough for you, perhaps the US Open of Tennis has just the thing:  a giant social media wall 50 wide by eight feet tall.  So get ready to hashtag #usopen with your clever thoughts and ideas.  Fans everywhere are eager for more social media interaction, and…

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World Challenge Tournament Helps Tiger Woods Foundation With Title Sponsor

Each year, Tiger Woods hosts his annual golf tournament, which supports the Tiger Woods Foundation.  Northwestern Mutual helped to sponsor the World Challenge tournament last year.  This year, however, the financial security company has decided to take charge and become title sponsor. Why the Tiger Woods Foundation saving money is a good thing By having…

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The Top News in #Sportsbiz – 08.12.13 – 08.19.13

The top news in #sportsbiz this week includes a major move for Arizona State University, as they begin to offer a sports business degree program.  Sports networking site inRecruit.com is growing as evidenced by Brown University joining the site.  Other top news includes Fox Sports 1 hitting its projected 90 million homes, Wells Fargo sponsors…

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10 NEXT Hosted By Ivy Sports Symposium And Sports Pro

The 10 NEXT is an annual award honoring the future generation of sports industry leaders from around the world who will shape the business in the coming decades. The award is given to 10 business executives under the age of 30 who are making major waves in the sports industry.  The Ivy Sports Symposium and SportsPro…

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Hendrick Motorsports And The Digital Dashboard Blueprint

Hendrick Motorsports may be one step ahead in the social media game.  By utilizing their “digital dashboard”, they are able to reach fans better than ever.  Not only that, but they are leveraging its use to procure and promote new sponsorships.  The team believes that what they are doing with social media can be a…

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Fox Sports 1 Currently Stands At Half The Subscriptions They Originally Pledged

With so much anticipation mounting for the launch of the new Fox Sports 1 network, you would think they would have the necessary deals done with three of the nation’s largest pay TV companies.  As of now, FS1 has yet to strike deals with DirectTV, Dish Network, and Time Warner Cable  That is a total…

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