Seattle Seahawks star running back Marshawn Lynch is in the headlines for much more than his Media Day interview with Deion Sanders (see below). Skittles announced Tuesday that they have officially agreed to an endorsement deal with Lynch. Accordingly, the prominent candy brand introduced a limited edition “Seattle Mix” to their product line. These bags will…
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Skittles and Beast Mode Partnering Up
Written by Derek Stark in Sports Business
Richard Sherman Captivates America in NFC Championship
Written by Derek Stark in Social Media in Sports
All it took was a 30-second interview for Seattle Seahawks cornerback Richard Sherman to become the most talked about person in America. The Stanford graduate made an exceptional play on Colin Kaepernick’s last second heave to the end zone in Sunday’s NFC Championship. Initially it appeared that Texas Tech standout Michael Crabtree would come down…