The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 

Sports Business

Baseball, Not Football, Has the Super Salaries

“Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has been a crazy salary disparity between America’s pastime (baseball) and America’s obsession (pro football). But it has become so insane that Indianapolis police should be on alert this week. NFL players need to buy drums, stop showering and pitch tents outside Lucas Oil Stadium. It’s time to Occupy the Super Bowl. The can’t-miss slogan: ‘We Are the 100 Percent That Makes Less Than Vernon Wells!’”

Palace of Auburn Hills May Eliminate Half of It’s Luxury Suite Suites

“After 11 home games this season, the struggling Pistons (4-18) are averaging 12,619 fans a game, worst in the 30-team National Basketball Association.”

Sports Networking

10 Pro Tips for Writers Using Social Media

“We recently covered 10 inspiring social networks for writers that can help you extend your influence and develop your content. But what about the mainstream networks? How do you successfully raise your profile and gain a following? Six well-known authors and writers, who are experts in this type of personal branding, share their methods and suggestions on how to use social media to push yourself forward in the writing industry. Whether you’ve been using social media for a while or you’re just starting out, you might learn something new.”

Managing Your Personal Brand Via Online Presence and Reputation

An interesting and fun graphic look at how you can boast and manage your person brand in four easy-to-follow bullet points.

Sports Marketing

Lucas Oil Gets Brand Boost From Super Bowl Venue

“Any company with its name attached to the Super Bowl is about to score one of its biggest marketing bounces of the year. And none will realize a bigger victory than California-based Lucas Oil Co.”

The Super Bowl’s Real ROI

“Each year, it seems the Super Bowl gets further hyped and inflated. Witness the 7,200 fans who paid $25 just to observe Super Bowl XLVI’s Media Day on Jan. 31—an event for which NFL Network provided “nearly five hours of coverage,” to cite USA Today. Through Sunday, host city Indianapolis expects to receive up to 150,000 celebrities, corporate executives, and well-to-do football fans, with an estimated economic impact of $150 million, according to the Indianapolis Convention and Visitors Assn.”

Sports Sponsorship

Engaging Audiences Through Sports Sponsorship

“A brand will enter the world of sponsorship with an objective; typically – and in the most part historically – to raise awareness. Now however, sponsorship has the ability to deliver so much more; to enhance the reputation of a brand and bring positive association to the values and core DNA which defines that brand. This potential brings with it the importance to define ‘why’ – why a brand has associated itself with a specific event or initiative.”

It’s A Shame Nesbitt Has To Go Outside Canada for Key Sponsor

“When speed skater Christine Nesbitt competed at the world sprint championships last weekend, one of her more prominent sponsors was a Dutch telecom company, Galaxy Group.

You can see them displayed here over her heart and on her left shoulder.”

Sports Sales

Luxury Suites Rule In Professional Sports Revenue

“All 137 luxury suites at Lucas Oil Stadium were sold out months before the opening kick-off for Super Bowl XLVI, according to stadium officials in Indianapolis. With a minimum reported price of $80,000 per box, that kind of money has turned luxury-suite revenue into one of the most dominant forces in sports, analysts say.” - Makes you wonder if the Pistons best move is cutting their luxury suites in half to add a restaurant.

Why More Pro Athletes are Scoring Franchises After Sports Fame

“Jamal Mashburn had everything an athlete could dream of. During his 12 years in the NBA in the 1990s and early 2000s, ‘Monster Mash’ was instrumental in turning around the Dallas Mavericks; he also set several scoring records and was even selected for the All-Star Game while playing for the New Orleans Hornets. But despite all that success, he couldn’t stop thinking about briefcases.”

Sports Social Media

Super Bowl XLVI Just Became America’s Most Tweeted Sporting Event

“Super Bowl XLVI just became America’s most tweeted sporting event after the game between the New England Patriots and New York Giants hit a record average of 12,233 tweets per second (TPS), according to Twitter.”

Wolves Control Their Own Message With Twitter

“[Kevin] Love had chosen to announce the extension via Twitter, a move that’s become more popular among athletes in recent years but is still far from the norm. In 2010, Kevin Durant announced his extension with Oklahoma City on Twitter, and C.C. Sabathia tweeted to inform the world that he’d signed a new contract with the Yankees in October. Shaquille O’Neal even announced his retirement last June via the social media site.”

Sports Media

NBC Only Good, Not Super

“NBC didn’t have a bad Super Bowl. Not by any measurement. But it could have – and should have – been better. The networks all do such a good job of covering major events like Sunday’s Super Bowl XLVI that our expectations are high. Some at the network level might say too high, but I don’t think so in this case.”

U.S. Shuts 16 Sports Piracy Websites Pre-Super Bowl

“Three days before Super Bowl XLVI, U.S. prosecutors said they seized 16 websites that illegally streamed live sports and pay-per-view events over the Internet, and charged a Michigan man with running nine of those websites.”

Sports Technology

ESPN: “Mobile is the Primary Way We Reach an Audience”

“After revolutionizing the way people receive their sports information with the 24-hour network ESPN and its sister stations, Michael Bayle, VP and general manager of ESPN mobile, seeks to change it all over again.  In a keynote address at the MediaPost’s Mobile Insider Summit in Key Largo, Florida, Bayle detailed how it now considers mobile the ‘first screen,’ as almost 150,000 people access its mobile offerings at any given time.  According to Bayle, mobile is the most effective way to reach an audience “from an international standpoint.”

How The Super Bowl Is Going High Tech in 2012

“Football isn’t a high-tech sport, though many great football video games have been made for those of us not built for the real thing. This year, however, the Superbowl is going high-tech. Advertisers are tapping into social media to help promote their ads and products. And the NFL is streaming the game live for the first time ever. Even the security at Superbowl XLVI is high-tech.”

Sports Jobs

More Sports, More Tourism, More Jobs?

“The Olympic Trials of 2008 in Eugene brought $28 million in local spending to the economy, so can that amount be multiplied? A local sports tourism group in Lane County wants to give that idea a running start.”

Athletics Outfielder Michael Taylor Has An Offseason Job

“This is pretty neat.  Not as neat as the fact that Richie Hebner used to work as a grave digger in the offseason, but neat in the sense that ballplayers never actually work real jobs anymore, so it’s cool to see one who does.” - The real story is told in the linked video.

Sports Events

Eli Manning Has Taught Us To Never Underestimate His Talents Again

“I still can’t get over that throw from Eli Manning to Mario Manningham. As much as I respect the catch (it will be the greatest of Manningham’s career, no matter how long he plays), I am in awe of the throw. How did Manning make that throw? Why make that throw? Why did he pick the target of the guy with a corner in coverage and a safety flying over to crush Manningham? The 38-yard throw — which began an 88-yard, Super Bowl-winning touchdown drive that Bill Belichick will see in his nightmares — is just one more reason to never, ever question how good Eli Manning is. He will have some crappy games the rest of his career, because two or three times a year he stinks. But I ask you: What quarterback alive do you want with the ball in his hands in the last two minutes of a big game? Thought so. Eli Manning.” - Note that Peter King, possibly the best and most respected NFL analyst around, wrote the Eli Manning ballad you just read. Safe to say the younger Manning proved something Sunday night.

Stanley Banishes PGA Tour Ghosts With First Win

“One week ago, Kyle Stanley was reduced to tears after a heartbreaking collapse saw him surrender a seven-shot lead in final round of the Farmers Insurance Open. On Sunday, the American was once again in tears. But this time they were tears of joy after Stanley benefited from a similarly dramatic meltdown from Spencer Levin to seal a one-stroke win at the Waste Management Open in Phoenix, Arizona.”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 

Sports Business

Dodgers Sale: Moneyball Part II

“Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office hit about the Oakland A’s was filmed, an ongoing drama of a different kind is playing out.”

NBA: Details Emerge of League’s New Revenue Sharing Plan

“Even when the deal was finalized and the lockout lifted, the details of revenue sharing were not finalized and unclear. But now they are starting to come into focus. ”

Sports Networking

Story Telling and Your Personal Brand

“All indicators are pointing to the growing importance of storytelling in the intertwined social media, PR and advertising worlds. In fact, one could go as far as claiming that storytelling is one of the current buzz words in online and offline marketing as proven by the recent attention it has drawn from sources as varied as Hubspot, Simply Zesty, Fast Company, Social Media Today and many other quality blogs and publications. All predictions are indicating that digital storytelling is on the way up as one of the most proven and valuable tactics and techniques to engage with communities and improve the effectiveness of marketing campaigns.”

40 years after Title IX, disparities remain, UO professor and Nike exec tell law students

“In the 40th anniversary year of Title IX, the federal law intended to bring equality to men’s and women’s athletics, Peg Brand sees at least one measurement of the remaining disparity.”

Sports Marketing

Sports TV Ad Spend Grows to $10.9B in 2011

“If you build it, they will come—and with the addition of new sports networks/on demand options and sports content made available last year, the ad dollars were there to fill. National TV sports generated $10.9 billion in advertising last year, compared to $10.3 billion one year prior, according to Nielsen’s State of the Media: Year in Sports. ”

NHL Takes A Page From NFL’s Marketing Playbook

“Now the NHL follows a different path, one forged by the NFL, the behemoth when it comes to sports marketing. Instead of focusing on stars, it focuses on the game, the event. Brett Favre retired. Peyton Manning missed the season. But no one is bigger than the game. To some, evidence suggests the NHL is maturing.”

Sports Sponsorship

Sports Sponsorship: More Than Just Branding

“Ever since Kettering Town became the first English football club to host a sponsor – Kettering Tyres – across their ‘famous’ red and white shirts, in 1976, corporate sponsors have been obsessed with branding. Every sport, from snowboarding to horse riding, is full of brands trying to get the most prominent position on a racer’s helmet or the best placed advertising board on any given sports field around the world.” An interesting look at the sports sponsorship practices in Europe.

LG Tips Off 2012 Sports Campaign

“LG Electronics USA, said Wednesday it has extended its ongoing alliance with the National Collegiate Athletic Association, in a new agreement that runs through August 2015. The new pact, which includes both CBS and Turner Sports, LG Electronics will continue as an official NCAA Corporate Partner with exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports. Among the included key events will be the NCAA Division I Men’s Basketball Championship and NCAA Football Championships.”

Sports Sales

NFL Still Finalizing Super Bowl Seating Capacity

“The NFL is trying to avoid another super snafu. One year after hundreds of ticketed fans were left without seats at Cowboys Stadium, organizers have added only 254 temporary seats to Lucas Oil Stadium in Indianapolis for the Feb. 5 game between the New York Giants and New England Patriots”

Sports Dweebs Could Save Vikings Stadium

“I believe neither a racino nor pull-tabs is the best gambling answer, however. The state is missing out on collecting money from those people who will benefit the most from the Vikings staying in Minnesota. Those people, of course, are Vikings’ fans. And what do those the most avid Vikings’ fans do besides root for the purple? They play fantasy football for money, that’s what” “Dweebs” might be a harsh word – particularly since I play fantasy football – but this is an interesting take on how to raise money for the state.

Sports Social Media

CBS Fires Sports Blogger Following Twitter-based Misstep on Paterno’s Death

“As you may remember, CBS Sports wrongly announced the death of the ex-Penn State American football coach Joe Paterno – who had recently been blamed for not doing enough to report child sex abuse. As Paterno’s sons soon pointed out, the information was incorrect – although terminally ill, their father only passed away hours later.”

NBC Sports and YouTube bring the Super Bowl XLVI ads to you with YouTube Ad Blitz

“Super Bowl XLVI will be one of the biggest moments of the year for advertisers, commanding the attention of millions of Americans tuned in to watch the game. After the big plays on the field, you can join in on the action online with YouTube Ad Blitz — where you decide the best commercial of the game.”

Sports Media

USA TODAY Sports Media Group Acquires Big Lead Sports Digital Property and Fantasy Sports Ventures

“The USA TODAY Sports Media Group announced today that it has completed its acquisition of Fantasy Sports Ventures (FSV) and Big Lead Sports, the largest independent digital sports property in North America. USA TODAY’s parent company, Gannett Co. Inc., was already a significant minority shareholder of FSV and elected to complete the purchase through an acquisition of FSV’s assets.  Terms of the acquisition were not disclosed.”

No Slowing Sports TV Boom

“The former HBO Sports topper [Ross Greenburg], now an independent producer, waxed poetic about the current state of televised sports in delivering the keynote speech at Wednesday’s Sports Entertainment Production Summit at the Luxe Sunset.”

Sports Technology

Apps For The Super Bowl

“Super Bowl XLVI is just around the corner, and mobile apps can help you get ready for the big game and the even bigger Super Bowl party. Whether you are intent on watching every play of the game or are planning a pigskin “par-Tay,” we have the mobile app recommendations that will get you into the end zone.”

Rawlings Launches New Web Site

“Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation today introduced its new corporate website and mobile-optimized digital platforms. The rebuilt site instantly transforms the user’s brand experience with Rawlings, its complete product portfolio with elite pro players and championship-caliber collegiate teams that promote the brand’s high-performance products at the highest levels of baseball.”

Sports Jobs

New Playbook for Post-Career Success: M.B.A. Program for Athletes Offers Off-Season Training in Economics

“In the moments before kickoff in an early-season game between the Tennessee Titans and the Baltimore Ravens, two linebackers engaged in some good-natured trash talking. The banter had nothing to do with who would win; it was about who was further behind on his homework.”

Land The Internship You’ve Always Wanted

“While the spring semester may have only just started — meaning that students are just starting to get back into the swing of classes and commitments — it’s already prime time to get a jump-start on summer internship applications.”

Sports Events

From Arrival to Kickoff, Super Bowl Week Unique to Each Player

“For Charles Woodson, it was the moment he stepped off the plane to a throng of media. For Ray Lewis, it was the reflective conversations shared with Shannon Sharpe and Rod Woodson. For Larry Fitzgerald, it was the seconds right before kickoff when the hair on his arms stood tall. No matter who you ask, no matter what Super Bowl they played in or how the score ended up, everyone who has participated in football’s biggest game seems to remember the week in a similar but unique way. So we asked eight active stars from seven different Super Bowls to walk us through the pinnacle week of their professional lives, from the moment they arrived to the final hour of their celebration. Here is the collection of their stories.”

America’s Next Olympic Star Could Be Anyone

“Michael Phelps. Missy Franklin. Jordyn Wieber. Ryan Lochte. Any of those athletes could be the defining face of the U.S. Olympic team in the run-up to the London Games. So far, though, none stands alone as “The One to Watch” — at least not according to people who make a living out of watching the Olympics.”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  

Sports Business

IMG Worldwide Squashes Rumors of Being Up For Sale

“I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide.  Gallagher quickly put the rumor to bed.  ”There aren’t ANY conversations going on with Lagardère, or any other company or individual for that matter, regarding a purchase of IMG,” said Gallagher.”

Nationals’ Negotiations With MASN Will Have Huge Impact on Franchise

“Television contracts and the money generated from media rights fees have become a crucial factor in how baseball teams are run. Along with ticket sales, they are a team’s primary form of income, and in recent years the fees across sports have skyrocketed. The Lerners have never had a say on their arrangement with MASN. Until now.”

Sports Networking

Sports Business Career Conference During The NFL Combine

“Participants will gain insight into careers in sports through presentations by successful sports executives, including GM’s, front office executives, Scouts, Sports Agents, player personnel, and well known media currently working in football. This event includes networking, information on breaking into the sports industry and advice on advancing your sports business career. College credit available for attending. ”

5 Tips to Turn Your Personal Profile Into A Professional Place

“Recently, Facebook introduced a few new features that will help someone who wants to use their personal profile for personal branding purposes. If you want to use the world’s most popular social network to promote what you do professionally, here are a few tips to get you started. ”

Sports Marketing

Marketer’s Best Best For Super Bowl? New York Giants vs. New England Patriots

“Game would have drama of rematch, fans who travel and the No. 1 TV market…When it comes Super Bowl participants, the best matchup for marketers doesn’t necessarily involve X’s and O’s, but rather dollars and cents.” NOTE: This article was written Thursday. The rich get richer.

2012 Super Bowl advertisers unveil a brand new, 40-year-old game plan

“Volkswagen will be airing a 60-second spot. So will their sister brand, Audi. Hyundai’s running a :60 just before the kickoff, on the assumption that that’s when they’ll have more of viewers’ undivided attention. (Of course, the fact that they’ll be paying only $200,000 to $4 million just before the game instead of around $6+ million during it may have had something to do with it.)”

Sports Sponsorship

Sports Sponsorship Moves Into The Fast Lane

“The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.”

Sports Sponsorship Gets Its Own Indaba

“In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government’s plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met.

Sports Sales

Liverpool’s Performance Didn’t Warrant Price, Adidas CEO Says

“Liverpool, which is also a five-time European champion, has replaced Adidas with a club record, 6-year, 25 million pound ($38.3 million) contract with Warrior Sports, a subsidiary of New Balance Athletic Shoe Inc. The accord, Warrior’s first major soccer contract, begins next season and is worth almost double the current agreement with Adidas.”

Tiger Woods is Still Golf’s Biggest Draw

“‘He is a giant of the sport,’ says Giles Morgan, head of sponsorship at HSBC, as record crowds are expected at the National Course for Tiger Woods’ debut in the Abu Dhabi Golf Championship…Around 40,000 people attended last year’s tournament, and the organizers are hoping to double that tally this time. While the Woods Effect may have different characteristics to its pre-2009 vintage, it is still a force.”

Sports Social Media

Four Action Sports Channels Hit YouTube

“During the past few months, most of the anticipatory hype has been lavished upon Tony Hawk’s Ride Channel, its producers now tasked with rolling out 22 shows. Teaming up with some of ‘the best people in the skate industry,’ Hawk says the channel will cover the gamut, from trick tips and tour clips to music and art.”

StatSmack Provides Legitimate Breakthrough in Sports Social Media

“StatSheet has launched something simple, and simply ingenious, to the sports social media public. Called StatSmack, and available online, through App Store and Android Market, the service allows sports fans to select their favorite team and an opponent from drop-down boxes, and access statistics that will make their tweets more relevant, edgier, and cutting.”

Sports Media

Lesley Visser Embraces Role As Sports Media Trailblazer

“Visser was the first woman on an NFL beat, the first woman to cover the NFL from the sidelines, the first to cover a World Series, the first woman to cover a Final Four as well as the first woman inducted into the Pro Football Hall of Fame.”

WSCR Changed The Landscape of Sports – For Better and Worse

“When WSCR first flipped the switch, five years after WFAN launched in New York in 1987, nobody could have anticipated how sports talk radio would transform coverage of the local teams and beyond. Sports talk radio stations, now numbering more than 500 in the country, gave sports fans a voice they never had before, often giving players, coaches and team executives a headache they never had before.”

Sports Technology

A Fantasy App Store? CBS Sports To Launch “First Open Platform” For Fantasy Sports

“Depending on your familiarity, it might come as a surprise that fantasy sports is a huge business. In fact, according to the Fantasy Sports Trade Association via Ad Week, its total market impact is upwards of $2 billion, with direct revenues spent on fantasy sports products and services at over $800 million…Yes, fantasy sports are much beloved not only by regular ole sports fans, but by data and numbers geeks, who eagerly ply sports with every known statistical algorithm or formula to get the best teams.”

Nike FuelBand Motivates People to Make It Count

“Nike has introduced its FuelBand, a wristband that measures a user’s daily physical activity by acting as a calorie-counter, clock or a pedometer. It’s designed for anyone who wants to be more active and measures movement to motivate people.”

Sports Jobs

UT Students to Gain Work Experience At Super Bowl XLVI

“A group of University of Tennessee, Knoxville, students and one faculty member will help prepare special events and conduct other behind-the-scenes work at this year’s NFL Super Bowl XLVI in Indianapolis, Indiana.”

McGarry: An Intern Is Born

“Not that it’s some stunning upset that life has more twists than a ballpark pretzel. But raise your hand if you’ve ever heard this one: One week you are home eating Thanksgiving dinner with the family. The next you are tossing footballs with Carson Palmer as part of your job. Meet John McGarry.”

Sports Events

Olympics to create ‘record’ wireless spectrum demand

“The London Olympic and Paralympic Games are likely to require up to 20,000 separate wireless frequency assignments, according to the communications regulator Ofcom.”

The Zone Defense Has Found Its Place In The NBA

“During the Western Conference finals two seasons ago, then-Los Angeles Lakers coach Phil Jackson derided, in his unique way, the Phoenix Suns’ use of the zone defense. Suns coach Alvin Gentry played along. ‘If we have to play our girlie zone, as somebody said, we’ll play our girlie zone,” he said. “We’re going to do whatever we have to do to win.’”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 

Sports Business

Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire

“Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and living alone for the first time, he’d drink while sitting on his balcony overlooking Newport Bay or while in bed, sometimes half-conscious.”

Snider Honored By Sports Business Journal

“Comcast-Spectacor Chairman Ed Snider was today named to the Class of 2012 of Champions: Pioneers & Innovators in Sports Business, an award from the Street & Smith’s Sports Business Journal recognizing the architects and builders of sports.”

Sports Networking

Why Optimism is A Brand’s Best Friend

“How you choose to share about your challenge and difficulty defines your brand communication style. When you focus on the process you are going through and solutions, it has a better purpose and appeal. Several of my friends have dealt with health and career issues this year that they had no control over. Their poise, dignity and fear helped me and gave me tremendous respect for what they were going through and how they communicated it. They maintained a realistic, honest optimism about it all each and every day that I so appreciated.”

90% Of Us Should Come Out Of Our Shell

“Of a group of 8, you’ll have one or two loud people who dominate the conversation while the rest don’t talk nearly as much. The give-and-take among the entire group could be better but there’s too much of a constant stream of interaction between those select few. So the rest of the group shuts up and probably can’t wait to move away from the circle to get away from these constant talkers, if not leave the party altogether.”

Sports Marketing

Runner Sells Shoulder Ad Space For $11K

“Olympic athlete Nick Symmonds is the number one 800-meter runner in the country—and 6th in the world—but he had something else up his sleeve; he offered ad space on his shoulder to the highest bidder.”

Bwin Ordered To Halt Portugese Sports Advertising

“In Portugal, many local sports clubs and associations, as well as tournaments, have sponsorship deals with online gambling firms, as in some cases it’s the only way for them to generate the revenues they need to fund their activities. Bwin’s sponsorship deal of the Portuguese League Cup is worth a sizable €4 million, which means the tournament could potentially be in jeopardy if its main source funding was suddenly interrupted.”

Sports Sponsorship

McDonalds Commits to IOC Until 2020

“As expected, McDonald’s has extended its global sponsorship agreement with the International Olympic Committee until 2020. No precise financial details were immediately available but the deal will certainly be worth hundreds of millions of dollars.”

Duracell Powermat To Help Power New-look MSG

“As well as in-arena signage and digital exposure, the partnership will see Duracell Powermat wireless charging systems placed throughout the famous MSG, which is currently undergoing a major multi-million dollar transformation.”

Sports Ticket Sales

FCC May End Sports Blackout Rule

“The Federal Communications Commission (FCC) on Thursday issued a formal request for public comment on a proposal to end its sports blackout rule. The rule, first adopted in 1975, prohibits cable and satellite providers from carrying a sports event if the game is blacked out on local broadcast television stations.”

Selig Confident the Dodgers Will Be Sold By April 30

“Terms of the settlement between MLB and team owner Frank McCourt filed last month stated that McCourt must sell the Dodgers and the stadium within that time frame. ‘I’m confident it will be completed by then,’ Selig told reporters at a fundraiser hosted by Beverly Hills businessman Dennis Gilbert, who is among the potential bidders for the Dodgers.”

Sports Social Media

Christian Laettner and YouTube Sports Therapy

“Among the many joyous distractions provided by YouTube, which John Seabrook writes about this week in the magazine, is its rich back catalog of sports footage. The site has done much to change the way that sports fans interact with the past; our happiest vicarious moments no longer live fuzzily in the mind, or in the yarns spun by old-timers about the greatness of some leather-helmeted football player from the thirties. Nor does anyone need to dig through collections of dusty VHS tapes to find a few lost gems. Instead, our favorite plays can be called up on demand, to great time-wasting and spirit-lifting effect.”

Social Media Contracts The New Frontier For Sponsors

“THE RAPID growth of social media means it is now possible for millions of people across the globe to communicate directly and instantaneously with their heroes. This has created new opportunities in sponsorship.”

Sports Media

NFL’s Most Indespesable Broadcasting Talents

“This is not a list of the best or most talented announcers or production people, but which people each network could least afford to lose and why. We each drafted a Top 10 list without consulting each other and our results are below. (Last week when I posed this question on Twitter, Al Michaels, Cris Collinsworth and Mike Mayock received the most votes.) Feel free to disagree with our lists, as I know you will.”

Kevin Johnson, David Robinson, Doris Burke Among NCAA Silver Anniversary Award Winners

“[Kevin] Johnson, who played at the University of California and starred in the NBA for the Phoenix Suns, was rewarded Friday for his on- and off-the-court exploits as a Silver Anniversary award winner. The award recognizes distinguished individuals on the 25th anniversary of the conclusion of their collegiate athletics careers. Other Silver Anniversary honorees were Sean Payton, David Robinson, Tim Brown, Doris Burke and Amy Perko.”

Sports Technology

Quicken Loans Arena Becomes First Sports Venue to Introduce “Wireless Touchscreen Concierge” Using SmartTouch Technology

“With just a touch of a fingertip, Quicken Loans Arena (“The Q”) suite holders are entering a new dimension of service excellence.  In partnership with ARAMARK, the arena’s exclusive food and beverage provider, The Q is introducing SmartTouchtechnology using Apple’s iPad into its 92 luxury suites to deliver guests a richer hospitality experience utilizing 100 percent wireless touch screens.  Convenience has never been so cool.”

PS3 Gets Some College Sports Apps

“It’s only been about 30 hours since we saw an all-Southeastern Conference national championship game, but the SEC isn’t content with just owning the college football world; they also want your game console.”

Sports Jobs

Win “The Ultimate Sports Social Media Job” With Xfinity

“Comcast’s Xfinity Service is launching a contest to hire an individual who will serve as the new voice of Xfinity in the sports social media space and go behind-the-scenes at some of the biggest nationwide sporting events in 2012, sharing exclusive insights and updates with fans.”

Sports Broadcaster Finds Online Audience

“Jon Wekkin is a sports broadcaster whose play-by-play accounts of Twin Cities high school and college sports aren’t carried on any TV channel, cable network or radio station. Instead, Wekkin and a team of professional announcers broadcast games at www.mnsportsnetwork.com where the menu includes live and archived hockey, football and basketball games, plus a smattering of wrestling and volleyball. Hundreds of viewers watch for free on nights when the website broadcasts multiple games simultaneously, most produced by a company crew on site.”

Sports Events

Brooklyn Awaits Nets, But Their Destination As A Team Is Unclear

“The question of where the Nets are headed as an organization and as a basketball team leads only to a host of potential destinations that range from exhilaration to dread, with an occasional detour into comic relief. Technically, and temporarily, the Nets are in Newark, on their way to a new home next season in downtown Brooklyn. By all other practical means of appraisal, their dateline should be limbo.”

Nadal Unmasks Rift With Federer

A good preview to the Australian Open built around the recent news of tennis’ two most recognizable figures being at odds.

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 

Sports Business

Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy

“CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies in distress. The firm’s Web site names a long list of clients, from Kmart to Popeyes Chicken to Sunbeam Products. As of this week, the firm’s client list formally includes the New York Mets.”

2012 – Business In Sports Will See Also-rans, Surprises

“This year’s only labor negotiation will be in the NHL, with the current CBA expiring on Sept. 15. There is way too much at stake for either side to even think about playing chicken, but a work stoppage is still a real possibility. With former MLBPA executive director Don Fehr now leading the NHLPA, owners won’t be able to dictate to the players as they did in the last negotiation.”

Sports Networking

How Diverse Are Women’s College Sports?

“Recently, the NCAA published the most recent school-year’s participation data, which includes breakdowns by sex, race, sport, division, and conference. Because this data set goes back to the 1999-2000 school year, I decided to use it to look for trends in racial diversity in women’s college athletics over the last decade. Several hours and few Excel spreadsheets later, I have the some questions and answers to report”

Sports Leagues Should Embrace Active “Employees” on Twitter

“The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers – their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional athletes – ‘Employees’ and their leagues/teams – ‘Companies’, the influence is exponential.”

Sports Marketing

Digital Advertisements Sell Out For the Super Bowl

“Corporations have capitalized on NBC Sports’ decision to live-stream the NFL’s Super Bowl. Advertising packages are sold out for the live streaming broadcast of the Feb. 5 game, NBC Sports spokesman Chris McCloskey told the International Business Times Wednesday. Although the value of an advertising package wasn’t released, there were reports that the package prices ranged from six figures to the low sevens.”

Northwestern Mutual joins March Madness with sports marketing sponsorship

“A new advertising campaign featuring Northwestern Mutual Life Insurance Co. will be unveiled during this year’s men’s Division I NCAA basketball tournament, kicking off the first national sports marketing sponsorship in company history.”

Sports Sponsorship

Growing Company Publicity Through Sports Sponsorship

“The usage of sporting activities intended for marketing has been employed for over one decade and it also has attained recognition because of the development in interest in the many types of sports activities and games. Entrepreneurs took the nice thing about the uniqueness of sporting activities. This is the sole enjoyment in which regardless of number of instances that you get back you can never foresee the results.”

The Relationship Between an Athlete and Your Brand

“Athletes and sports brands are like rhythm and melody. One rarely exists without the other. The symbiosis between the two creates a working relationship where one can benefit from the other and vice versa. It is important for owners of sports brand names to be aware of the relationship of their product and its ambassador.”

Sports Ticket Sales

LSU and Alabama ride money train to title matchup

“Two of the most profitable football programs in the country will ensure another BCS streak continues: National titles staying in the hands of mega-moneymakers.”

Lucky Few To Get 100m Final Tickets After Synchronized Swimming Was Overbooked By 10,000

“Around 200 people who thought their only experience of the London 2012 Olympic Games would be minor heats of synchronized swimming have received an unexpected upgrade to the men’s 100m final following an embarrassing ticketing mistake.”

Sports Social Media

Urban Meyer Bans Twitter for Ohio State Football Players, Sparking a Debate on…Twitter

“Newly hired Ohio State head coach Urban Meyer is banning his players from using Twitter, according to Rob Oller of the Columbus Dispatch. ‘Urban Meyer bans Twitter for #Buckeyes players. Scarlet & Gray Matter, however, remains safely outside the #OhioState clutches.,’ Oller tweeted. The news sparked a bit of a debate, on Twitter of all places, among members of the media. CNBC’s sports business reporter Darren Rovell claims Meyers players will miss out on important ‘life skills not taught in the classroom’”

High school basketball video shows power of social media (VIDEO)

“Michael Christenson of Yakima said he was only trying to illustrate a point to a small group of Highland High School students and parents about the need for better basketball officials. To his surprise and dismay, however, the video he uploaded of several hard fouls during the Cowiche school’s boys game at Connell on Dec. 22 has gone viral, collecting more than 25,000 hits since the video was posted on YouTube on Dec. 28.”

Sports Media

Former Red Sox PR Pro Tells All

“Former Boston Red Sox PR pro Doug Bailey has penned a 4,400-word tell-all piece for Boston Magazine, an inside account that will no doubt roil his former clients and agency colleagues. But the piece is a valuable behind-the-scenes look at sports PR, in addition to a treasure trove for Sox fanatics.”

Turner Sports PR Veteran Pomeroy Tips Off Atlanta Shop

“Longtime Turner Sports veteran Jeff Pomeroy has left the programmer to open his own public relations shop.
Based in Atlanta, JDP Communications’ initial client roster comprises A & M Holding Group (AMHG), the owners and operators of Sadekar World Golf; All-American Games, the owners and producers of the U.S. Army All-American Bowl; and the Kenny Smith Entertainment Group. Additional clients are expected to be announced at a later date.”

Sports Technology

New Deal Will Bring WatchESPN App to Comcast Xfinity Subscribers

“We can now add Comcast TV subscribers to the list of TV providers with access to the WatchESPN family of mobile apps. Comcast and Disney (parent of ESPN) announced an agreement that (among a lot of other things) will open the door for Comcast Xfinity customers to access ESPN content on their iPhone, iPad and Android devices with the WatchESPN app.”

Football Failing to Use Technology on Offer

“Soccer is a business enterprise like no other. We are into the early weeks of a new soccer season and there have already been a volume of suspect and poor refereeing decisions. Today we are able to evaluate the incidents from multiple cameras; there are no longer grey areas for for spectators. The cameras reveal everything. We can watch matches on our televisions, our I-phones, our I-pads and other devices. There is no hiding place for on-field officials when they get things wrong.”

Sports Jobs

Sports Jobs “A Drug” for Top Executives

“The Miami Dolphins may have chauffeured a prospective coach and president in by chopper. But the team could probably have just handed the pair some cab chits. Where extravagant enticements are dangled before prospective titans in the “real” business world, major league sports organizations need only hang out a help-wanted sign to lure elite candidates.”

Notre Dame Announces Major Staff Shakeup

“On the eve of the Champs Sports Bowl, Notre Dame coach Brian Kelly pronounced himself genuinely “excited” that he would be keep his coaching staff in place for 2012. Five days later, that’s not even close to the reality”

Sports Events

How the BCS Killed the Orange Bowl

“The Orange Bowl was once among the premier games in all of college football, but the BCS has squeezed all the life out of the Miami showdown.” – Great article, particularly after how bad this year’s Orange Bowl was. Disregard the prediction however; Samuel got the team right but no one could have predicted that score.

NHL’s Winter Classic: Its uniqueness fails to come across on TV

“The outdoor game between the New York Rangers and Philadelphia Flyers at Citizens Bank Park has a compelling finish. But as a showcase experience, the Classic falls short.”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

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The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards 

Sports Business

From Albert Pujols to LeBron James – Are Top Athletes Overpaid?

“But what, exactly, is the assertion behind “overpaid?” Most who say it simply mean that “athletes make too much money,” an understandable opinion. Eight-and-nine-figure paydays for top athletes may be too much for some of our comfort, but as far as being paid more than they’re due … most aren’t.”

Let’s Start Paying College Athletes

“With Emmert’s backing, the N.C.A.A.’s board of directors, composed of college and university presidents agreed to make it permissible for Division I schools to pay their athletes a $2,000 stipend. When I saw Emmert in November, shortly after the new rule went into effect, I told him that the stipend struck me as a form of payment to the players. He visibly stiffened. “If we move toward a pay-for-play model — if we were to convert our student athletes to employees of the university — that would be the death of college athletics,” Emmert retorted. “Then they are subcontractors. Why would you even want them to be students? Why would you care about their graduation rates? Why would you care about their behavior?” No, he insisted, the extra $2,000 was an effort to increase the value of the scholarships, which some studies estimate falls on average about $3,500 short of the full cost of attending college annually.”

Sports Networking

Top 5 Women’s Sports Events of 2011

“2011 was an intense year for women in sports. While we’re looking forward to more excitement in 2012 (including the Olympics!), let’s also take a look back on this year’s top five most memorable moments in women’s athletics, good and bad.”

What LeBron James Can Teach Us About Personal Branding

“The NBA season tipped off on Christmas day, which meant a return to the spotlight for LeBron James and the Miami Heat. As you probably know, LeBron James generated controversy–not to mention numerous headlines–last season with his decision to publicly jilt the Cleveland Cavaliers in favor of the Miami Heat. In the process, LeBron’s personal brand evolved substantially from a fan favorite, to a villain, to a gradually “rehabbed” image this off-season. There are a number of lessons that are relevant to business owners seeking to build a strong personal brand in 2012. Below are three of the most important.”

Sports Marketing

Loving the Online Era of Sports Marketing

“This week I have been telling you a little more about myself. Now comes the revelation of something that has been the cornerstone of many relationships throughout my life and has already been passed on to the next generation as well. I am a New York Giants fan. I bleed blue during the NFL season.  And while I can’t be at the game I can live many things I could never experience during the years of the pre-social media era. I “like” the Giants on Facebook and I was given this picture today through an update which got me pretty excited.”

Ducks New Uniforms Steal From Disney’s Day

At the Happiest Place on Earth, several hundred Oregon football fans had more than one reason to cheer Tuesday. Early Tuesday morning, Nike unveiled the newest — and, according to the company, the best — set of uniforms for the trend-setting Ducks, who will wear dark ‘Pro Combat’ gear for the Rose Bowl.”

Sports Sponsorship

The Reason Why Sports Sponsorship and Marketing has Started to Become Popular in Asia

“Asia has no doubt now become a marketing and advertising playground for worldwide brands and businesses to grow their market over and above common reach. Many companies have acknowledged that sports provide an amazing possibility to be changed into an influential and profitable marketing strategy for virtually any brand’s growth plus it absolutely outshines classic merchandising efforts by reaching a mass which far outnumbers the ones from other channels. ”

AirAsia Extends Sponsorship Deal with 1Malaysia Racing Team

“AirAsia Bhd is maintaining its presence in the Formula One racing scene and this has seen it extending its sponsorship agreement with 1Malaysia Racing Team Sdn Bhd (Caterham F1) for another year, starting Jan 1, 2012.”

Sports Ticket Sales

News Flash: College Football is Run By Corporate America

“To fully understand the corporate greed of college football, just take a look at the names of the 35 bowl games that are currently being contested. Every single one of them has a corporate sponsor in its name. Even the self-described “Granddaddy of Them All,” the Rose Bowl, has a sponsor — The Rose Bowl Game presented by Vizio. But that doesn’t even compare to some of the other corporations who will put their names on bowl games this holiday season.”

2,000 Students Expected at Music City Bowl

“Piling a bunch of people in a car and going to a famous destination is how a lot of great tales begin. For Mississippi State University students and recent graduates, bowl games represent the perfect excuse for that classic college road trip story. The Bulldogs program qualifying for back-to-back postseason berths has given college students two straight trips to experience another valuable memory of not only the finale of a college football season but also what is possibly the final trip of their academic careers.”

Sports Social Media

The 2011 Sports Social Media Superstars

“There’s no question that sports and social media are indelibly intertwined. Of course, you could say that for social media and just about anything in society these days. But while Facebook, Twitter and various other platforms have been around for a few years, 2011 seemed to be the tipping point. Beyond Twitter spats and among an ever-updating array of trending topics, social media has become a go-to source for breaking news as well as a forum where fans can celebrate, commiserate or connect with players and fellow and opposing fans. With all that in mind, @Page2 looks back at the biggest sports and social media moments of 2011.”

2011 Belonged to Twitter. So Does the Future of Sports Media

“Every morning starts the same way for me, I roll over and check Twitter on my iPhone. I check Twitter before I check my email, my text messages, or even get out of bed. My wife has even threatened to start her own Twitter account to remind me to take out the trash. I read all the news from the 170 or so people I follow and then I read every single thing y’all send my way. Put simply, I’m addicted to Twitter. Twitter is a media game-changer, the Cam Newton of Internet companies, and I’m going to tell you why”

Sports Media

Top Sports Media News Items of 2011

“It’s tradition that news organizations look at the top stories of the year as December winds down.  Why should we be any different?  Here are what we consider the top sports media news stories for 2011.”

Fox Sports Media Group EVP Doug Sellars Dies at 50

“Toronto native Sellars, who joined Fox Sports in 2000, was instrumental in the formation of Fox’s Speed (previously the Speed Channel). Since August, when he was promoted to his most recent position, Sellars had overseen studio and event production for Fox Sports Media Group’s numerous channels and entities, including Fox Sports, Speed, Fox Deportes, Fuel TV and FoxSports.com. He also served as an adviser to the Big Ten Network.”

Sports Technology

Mark Cuban is Dead Wrong About Smartphones at Sports Games

“A couple of days ago, Dallas Mavericks owner and all-around smart guy Mark Cuban blogged a passionate post about how he didn’t want smartphones at basketball games because he believes that every time you’re looking down at your device is a moment where he has failed to do his job of entertaining you. While I respect Cuban and this argument, I believe it is dead wrong and that smart teams will embrace mobile technology to enhance the sports-going experience in multiple ways.”

Game On: HD Streaming Site FilmOn Debuts NCAA Basketball, Football Channels

“FilmOn, the premium-content internet streaming site that met controversy earlier this year over lawsuits involving CBS, CNET, and copyright, is expanding its line up, adding two new sports channels for NCAA Basketball and NCAA Football. FilmOn says it will be offering the content in partnership with XOS Digital, a company that provides digital asset management services to college sports organizations.”

Sports Jobs

More Than 800 Unpaid Interns Hired at Arts and Sports Groups in Two Years

“Research by the Labour MP Luciana Berger shows that in the last two years 884 unpaid interns were employed by 34 organisations funded by the Department for Culture, Media and Sport. Some 467 were employed in 2010, dropping slightly to 417 in 2011.”

Jordan Juenemann Thrilled to Land Internship in Athletics

“Jordan Juenemann will be spending more time than usual in Allen Fieldhouse second semester.’I’ll be a working man — 8 (a.m.) to 3 (p.m.) until we practice, wearing a suit and tie,’ Juenemann, Kansas University’s 6-foot-3 senior walk-on basketball guard, said proudly. The exercise-science major, who minored in business the past four years at KU, has landed a 15-hour internship with KU’s Williams Fund to complete his undergraduate academic responsibilities.”

Sports Events

These 11 Figures Made Biggest NHL News in 2011

“There are dozens of headliners in the NHL every year, but many create stories that become big for a day, maybe two before they’re forgotten. There are those, however, that create headlines that are so big and newsworthy that their stories live on for days, weeks, months and in some cases even years. In 2011, there was no shortage of players, coaches, and executives that made news that shocked and rocked the hockey world. We’ve narrowed the list down to the 11 biggest newsmakers of the year.”

London 2012: Does Olympic Success Fill A Nation With Pride?

“As 2012 begins, the BBC has revealed the findings of a poll which asked people around the world about the influence of Olympic success on their national pride. Nearly half of those questioned in the UK said performance mattered ‘only a little’ whilst the majority of people in developing and middle-income countries said they got the greatest lift from Olympic achievement. BBC 2012 asked members of the public in London, Bristol, Edinburgh, Dumfries, Wrexham and Belfast for their views.”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards  

Sports Business

$20 Million Can Buy Quality Time with Mr. Met

“Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some long-term upsides to sell: the $20 million would buy 4 percent of a New York City sports franchise that, history instructs, is likely to rise in value over time.”

10 Sports Business Stories to Watch in 2012

“For readers of sports business news, 2011 was spent first and foremost following labor negotiations in the NFL.  Lawyers and judges involved with the NFL lockout became well-known names among those that consume a steady diet of sports information…So what does the future hold for the sports business industry in 2012?  Here are 10 topics to follow.”

Sports Networking

High Profile Speakers at 5th World Conference on Women and Sport

“The International Olympic Committee (IOC) has announced the list of speakers at the 5th World Conference on Women and Sport to take place in Los Angeles, California, from 16-18 February, 2012. Under the theme ‘Together Stronger: the Future of Sport’, the three-day conference will bring together high-level speakers from a variety of backgrounds”

Five Personal Branding Tools Every Job Candidate Needs

“If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.”

Sports Marketing

The Super Bowl to be Streamed Live in the U.S. for the First Time

“For the first time, Super Bowl, Pro Bowl and NBC’s Wild Card Saturday doubleheader will be available to fans on television, online and on select mobile phones, the NFL announced today.  NBC’s postseason games will be broadcast on NBC as well as streamed live on NFL.com and NBCSports.com, and will be available on NFL Mobile only from Verizon.  This marks the first time postseason games will be available in the U.S. via live online streaming and via a mobile app.”

Perform Buys Two German Sports Media Firms in €12.35m Deal

“Digital sports rights company Perform has acquired two German digital sports media companies in a deal worth up to €12.35m (£10.3m). Perform, which listed on the stock exchange earlier this year and whose largest shareholder is US billionaire Leonard Blavatnik, has acquired Spox Media and Mediasports Digital.”

Sports Sponsorship

Double Deal for Phoenix Suns

“Familia Camarena Tequila has renewed its sponsorship deal with the Phoenix Suns NBA team for another year. Following a successful first season with the franchise, the tequila brand will retain a presence on English and Spanish in-game radio broadcasts during the 2011-2012 regular season, as well as home game brand exposure.”

Boosting Brand Exposure by Using Sports Sponsorship

“The use of sporting events for advertising and marketing has been used for more than a decade and it has obtained acceptance because of the development in interest in the many kinds of sporting activities and games. Entrepreneurs took the benefit of the uniqueness of sports activities. This is the sole leisure in which no matter the volume of times you go back you can’t ever forecast the actual end result.”

Sports Ticket Sales

Coyotes’ COO Talks Ticket Sales, Team’s Future

“Coyotes chief operating officer Mike Nealy says ticket sales at Jobing.com Arena are up 25 percent from last year and 60 percent from two years ago.”

Olympic Ticket Sales Off to A Good Start

“President of the Bahamas Olympic Committee (BOC) Wellington Miller is pleased with how fast the tickets are being sold in the Bahamas, for next year’s Olympic Games, are moving. Miller said more than 60 percent of the tickets are sold, and he is expecting and increase in sales next year as the games approach.”

Sports Social Media

Great Examples of Social Media Marketing in Sports

“With 40% of US individuals utilizing second screen devices, it is tough to ignore the over-saturation of trending topics revolving around the big game, the star athlete, or the Twitter-revoked and tackle-taking cheerleaders with weeklong glory. Sports fans are verbal, they are passionate, and they are opinionated, which presents a unique opportunity for leagues and brands to create brilliant examples of social media campaigns, contests, case studies, and even now, on-field tangibles to leverage this enthusiasm. With that, I bring you some spectacular examples of social media implementation into the sporting world.”

Pro Team to Sport Twitter Handles Instead of Names on Jerseys

“Here’s a new twist on the intersection of social media and sports. The Philadelphia Wings of the National Lacrosse League    Latest from The Business Journals are replacing the names normally found on the back of players’ jerseys with their Twitter handles for the team’s Feb. 12 game.”

Sports Media

Penn State Saga Voted AP Story of the Year

“The ouster of one of America’s most revered coaches, Penn State’s Joe Paterno, after shocking child sex abuse charges against his former assistant was overwhelmingly voted the sports story of the year by members of The Associated Press.”

Anatomy of A Deal: How NBC Sports Landed in Stamford

“While the price was considered a bargain for a commercial property of that size, it was nonetheless perceived to be a bold risk in an uncertain economy. One commercial real estate expert opined that any new use would require considerable investment and ‘imaginative’ refurbishment.”

Sports Technology

Spurs First with Paperless Tickets

“In an age where you can now board an airplane by scanning a barcode on your smart phone, the San Antonio Spurs will lead the technology revolution in the sports world as they become the first franchise to offer paperless season tickets.”

Are You Watching This?! sports tracker for Android adds remote control for DirecTV, TiVo, Google TV

“The Are You Watching This?! app has a long history of making sure sports fans don’t miss the big games with its bookmarklets and apps that popped up notifications or emailed reminders. Now a new upgrade on Android, along with a few connected TV platforms, has taken things to the next level. In its newest iteration, the free app ties into DirecTV, TiVo or Google TV setups with IP control for one click switching to the appropriate channel — key when a game is coming down to the last play and you’re not sure where the remote is or which channel NBA / NFL / MLB etc. action is on.”

Sports Jobs

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

You Say Potato, Idaho Says Cha-Ching 

“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”

Tim Tebow Joining LeBron and Tiger as Stars Moving the Sports Needle

“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”

Sports Networking

A Sports Pioneer for Women

“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”

How Your Personal Brand Will Get You Hired 

“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”

Sports Marketing

EA Sports Creating Real-World Experiences

“EA Sports is no longer tethered to the virtual world. The brand, known for its celebrity-driven sports games like Madden and the Tiger Woods golf titles, is branching out into airports and cruise ships.”

Republican Rob Cornilles’ sports marketing company looms large in his race for Congress

“Tualatin businessman Rob Cornilles is putting his unusual career in sports marketing to a new purpose: selling himself to voters as the Republican candidate in Oregon’s 1st Congressional District. ”

Sports Sponsorship

GAC Dunks Logistics Deal with Houston Rockets

“The deal marks GAC’s first foray into basketball and its first sports sponsorship in the United States. Internationally, GAC is already a sponsor and supplier of logistics for sports like football, sailing, golf and motor racing.”

Playing in the Big Leagues

“Sports team and event sponsorship has become ubiquitous in the world of big corporate marketing, but until now has remained a closed shop to smaller companies. However, with the great power of sport to unite and excite people, it’s natural that businesses of all sizes would want a piece of the action for their brand marketing strategy. Enter VirtualSponsorship.com.”

Sports Ticket Sales

Ticket Sales are Slow for Virginia Tech’s Sugar Bowl Trip

“It hasn’t been easy for Virginia Tech to sell its allotment of 17,500 tickets for the Sugar Bowl. After nearly two weeks of sales, the school is nearing the 10,000 mark, with a final estimate only slightly higher.”

Business is Heating Up for 2012 PGA Championship

“The Aug. 6-12 event is projected to draw 210,000 spectators during its seven-day run. More than 50,000 of those will come from out-of-town, filling up hotels and restaurants across metro Charleston and stimulating the local economy at a time of year when the sultry temperatures tend to keep visitors off the streets and at the beach in the nation’s No. 1 tourist destination.”

Sports Social Media

Learning From the Sports Industry Can Help You Win on Twitter

“Twitter has done wonders for the world of sports in quite a few ways. It may seem like the world of sports is completely separate from Twitter strategies for businesses, but when you break it down, it turns out that the smart use of Twitter for sports is based on the same principals as the smart use of Twitter for businesses.”

Canadian Players Develop Own Social Media Policy

“Don Hay admits he’s not exactly a Twitter aficionado. In fact, the coach of the Canadian world junior hockey team doesn’t tweet, period. Texts, yes. Tweets, no. Still, social media plays a part in today’s hockey world, and Hay has some definite opinions on how the 22 Canadian players should conduct themselves over the next two weeks in the Twitterverse.”

Sports Media

Broadcasting Wins Big with NFL Deals

“The contract renewals of NBC, CBS and Fox preserve for another nine years the mutually prosperous relationship between pro football and TV broadcasting. The extensions send a wonderful message about broadcasting and the network-affiliate partnership at the heart of it. They say that broadcasting is here to stay and will continue to be the dominant television medium. And it’s all thanks to retransmission consent. Let’s hope the FCC doesn’t mess that up.”

Dana White Named Broadcasting & Cable Magazine 2011′s Top Sports TV Executive

“White has had quite a year, helping orchestrate the UFC’s seven-year deal with Fox which will see the MMA organization run four events on “big” Fox with secondary programming featuring live events and compilation programs spilling over to FX, Fuel TV and other Fox family outlets.”

Sports Technology

Microsoft and Nokia Pay Perform for A Mobile Soccer App

“Illustrating how rival platforms are keen to attract quality apps from iOS to their stores, Nokia and Microsoft are funding online sports broadcasting powerhouse Perform Group to build an app for their Windows Phone 7 and Symbian handsets. Perform is building an app in-house for Goal.com, the soccer website it acquired earlier this year, which already has iPhone andAndroid apps, built by Handmark.”

What is the Future for Sports Technology?

“In accordance with the constant natural selection of continual progress, old technologies will first have to adapt, and then gradually fade out to make way for new and better ones, as digital really is the future. As a way of connecting to favorite radio and video transmissions via your smartphone, laptop or desktop computer, many a web development company is producing useful website widgets.”

Sports Jobs

The Value of an MBA In the Sports Industry

“How valuable do sports industry professionals consider their MBA qualification to be in the sports industry?”

Tuiasosopo Steps Into New Role with Bruins

“Things didn’t work out the way they were supposed to for former University of Washington star Marques Tuiasosopo when he decided to come to UCLA.”

Sports Events

5 Bold Predictions for Christmas Day Games (VIDEO)

“This Christmas Day, basketball fans will receive the best gift ever in the form of five NBA games that signal the start of the lockout-shortened season.  The five matchups feature a new-look team, an NBA Finals rematch along with a rivalry game and two other great contests.”

Stanley Cup Riot: Precedence Points to Prison

“In court cases precedent is always important. Meaning if someone has previously received a certain sentence for a crime, then another person who commits the same crime under similar circumstances will get the same sentence. The 2011 Stanley Cup riot was nothing new to this fine city, as exactly the same thing happened in 1994. So what happened to those charged after the 1994 riot?”

Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

Web | Twitter | Facebook | LinkedIn | More Posts (187)

The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards

Sports Business

50 Most Influential People in Sports Business

“Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”

With Jose Reyes on Miami Marlins, Queens Economy Could Take Hit

“Come April, Jose Reyes will probably be the first home batter at the new Miami Marlins ballpark, ushering in a promising age for an up-and-coming team. But what of the team and borough he leaves behind?”

Sports Networking

Three Ways to Dominate Your Market Without Spending a Fortune

“It is important for business owners to find something that makes them stand out in their market — to differentiate themselves from their competition. And that is where personal branding comes into play. Personal branding is a proven method by which business owners can separate themselves from the rest of their market. A strong personal brand positions the business owner as an expert in his or her field — allowing him to attract more business without slashing prices.”

49ers Host Women in Sports Forum (VIDEO)

“The 49ers organization hosted a Women in Sports Forum to encourage the growth of women in sports-related careers.”

Sports Marketing

Under Armour Fashioning Sports Marketing Battle to Continue Assault on Nike, Adidas

“In the world of collegiate and professional sports, it’s usually difficult to take a 15-year-old very seriously. But athletic performance apparel and footwear company Under Armour, founded in 1996, has played the game tough in going up against the likes of Nike and Adidas.”

Red Sox Gear Up Marketing Pitch for Fenway’s 100th Anniversary

“Red Sox fans devastated by the September disaster might go so far as to make a New Year’s resolution to never give another nickel of their hard-earned money to that team — but they’ll have a hard time keeping that promise. In 2012, the bunting will adorn Fenway Park not just for Opening Day, but for the ballpark’s 100th anniversary, and diehard fans will find themselves tempted with hundreds of ways to spend cash on centennial souvenirs.”

Sports Sponsorship

Sponsorship to Take Over As Biggest Sports Industry Segment by 2014

“A new report examining the global sports market over the five years to 2015 predicts that sponsorship will show a compound annual growth rate of 5.3 percent between 2011 and 2015, in spite of the difficult prevailing economic circumstances.”

Mercury Insurance Shares Secrets of Sports Sponsorship Success

“Tonight you can see the Los Angeles Kings aim to repeat their Saturday victory over the Minnesota Wild when the team faces the arch rival Anaheim Ducks at STAPLES Center.  For an encore, you can see the Kings compete against the Ducks in Anaheim tomorrow night.  While you are there, you can also see how successful sports sponsorships work and find ways to benefit your own business.”

Sports Ticket Sales

Buy Madison Square Garden Shares and Own 4 Sports Teams

“It’s a sale like this past week’s ownership stake in the Green Bay Packers that reminds me of how unique an investment in Madison Square Garden (MSG) is. The company is publicly traded and, unlike the Green Bay Packers shares, rises and falls with the success of the teams it owns and how much money it earns in a year. It is the dream of any sports fan to own a professional sports team. While almost all sports fans never make it to the front office or full ownership stake, they have the option to participate in owning shares of publicly traded Madison Square Garden.”

NBA Reaching Out to Fans with Special Ticket Offers

“The Philadelphia 76ers reduced ticket fees by as much as 61%. For 13 home games in January, mezzanine tickets are $17.76 or less, with no online fees if bought through the team’s website. Before the lockout, the 76ers reduced ticket prices on nearly 9,000 seats. The club plans to send its season-ticket booklets within two weeks.”

Sports Social Media

Watch That Tweet! NCAA Colleges Wrestle with Social Media Recruiting Rules

“If a college sports fan makes a plea for a player via Facebook or Twitter, does that constitute a violation of N.C.A.A. rules? That’s one of the questions at the heart of an academic paper by Victor Broccoli, a 2010 graduate of Tulane University Law School and lawyer in Rutherfordton, N.C. In a paper titled “Policing the Digital Wild West: N.C.A.A. Recruiting Regulations in the Age of Facebook and Twitter,” Broccoli argues that the N.C.A.A. faces difficulties when it comes to recruiting regulations and social networking.”

NFL Stars: The Secrets to Their Facebook Success

“You won’t see Jeff Weiner prowling NFL sidelines while barking orders into a headset, and he’s never won a Super Bowl or coach of the year award. But Weiner, 28, does play a crucial coaching role for NFL players by helping them leverage social media to market themselves and connect with fans. His clients are known for engaging especially well with supporters, and stars like James Harrison and LaMarr Woodley of the Pittsburgh Steelers rank among the most popular NFL players on Facebook.”

Sports Media

Networks Jostle for Tebow Sweepstakes

“The network lobbied hard behind the scenes to keep next Sunday’s Broncos- Patriots clash as a late game in its Sunday doubleheader after NBC made a strong pitch to broadcast the contest as part of its Sunday night ‘flex’ schedule. This upcoming CBS broadcast, with Jim Nantz and Phil Simms, will be seen by 70 percent of the country.”

Dodgers Can Sell Media Rights to Help Exit Bankruptcy

“A bankruptcy judge says he will approve a process for the Los Angeles Dodgers to sell media rights for future games as part of the team’s plan to exit bankruptcy. The plan calls for the Dodgers to receive initial bids by January 13 and complete the sale by April 30.”

Death of the Sports Interview

A bonus link for our loyal followers! This article has been getting a lot of publicity this week and for good reason – It is a must read for anyone in or interested in the sports media field.

Sports Technology

Investors Pump $1.75 million Into Bypass Lane’s Mobile “Beer-Me” Application

“The Austin-based company announced today that it has raised $1.75 million in new venture capital with funds earmarked primarily for building a sales organization. Investors include former Minnesota Vikings owner Red McCombs, Wasserman Media Group chairman and CEO Casey Wasserman and business managers for bicyclist Lance Armstrong. The nine-person company selected the investors on the basis of their connections to the sporting world, and expects to be able to draw upon their expertise to better penetrate the live sporting market.”

Stereobank Seeks 3D Sports Footage

“Having recently passed a 1000+ clip milestone, Co-Founder of S3D stock footage company Stereobank Benjamin Carlu, tells 3D Focus the company would welcome more S3D sports footage from contributors with the London Olympics 2012 fast approaching.”

Sports Jobs

Seeking Edge, MLB Clubs Invest in Front Office Talent

“The likely upcoming nine-figure contracts for free agent first basemen Albert Pujols and Prince Fielder still drive wins and losses, fan interest and TV ratings. But don’t overlook the increasing value of facts, figures and other data — and the people who interpret them.”

MBA Program in Sports Mangement – What You Need to Know

“Sports management is a lucrative career option that has not experienced any slowdown even during the recent economic crunch. This can be one of the best fields for those interested in business and sports. Equipped with an MBA in Sports Management you will open up innumerable career options in sports related fields…What You Need To Know Before Enrolling into An MBA In Sports Management Program”

Sports Events

NFL Teams with Disney for Super Bowl XLVI

“The league’s working with Walt Disney Co.’s Disney Institute on a “Fans First” initiative to train the 20,000 executives and employees who’ll work Super Bowl XLVI on Feb. 5, 2012 in Indianapolis, says Frank Supovitz, senior vice president of events.”

Big East Expansion: The NCAA Needs to Examine the State of Conferences

“The expansion is going to create a conference that spans coast to coast, something that basically defeats the purpose of a conference anyway.”

Is there anything we missed this week in the world of sports business? Let us know your thoughts in the comments below and please feel free to share this article with your friends on Facebook and Twitter!

About Lewis Howes

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This is a guest post submitted by Keith Beise

Fans  are always the best marketers of their teams–wearing team colors, talking about events, and bringing their friends to games.

The problem for teams is they often have no input on what their fans are saying, don’t know who their fans are, and are not able reward them for the buzz they generate.

Baylor University partnered with row27 Studios to create a Social Media Fan Rewards Program that helps address those issues by engaging Bears fans on their social media accounts.

Once fans sign up for the program at baylorboldrewards.com and connect their Facebook, Twitter and Foursquare accounts, all rewards points are automatically updated when they “like” things on Baylor Athletics’ Facebook page, tweet with specific hashtags and check in to athletic events, which are just a few of the ways to earn points. The only reason fans would need to go to Baylor’s rewards site is to check how many points they have earned and see how they stack up to other Bears fans on the leaderboard.

At the end of the year, the leading three point earners win top prizes, including the grand prize of getting to lead the Baylor football team out onto the field for the first game of the 2012 season and receive an iPad2. However, fans of all levels of engagement will have incentive to participate in the program year-round as they can redeem their points for various prizes ranging from a BU decal to a fleece jacket.

Social Media Fan Rewards is a Win-Win

The Social Media Fan Rewards Program essentially creates a win-win for both Baylor and its fans. The Bears get a huge speaker attached to its digital microphone as fans get rewarded for interacting with Baylor’s brand on their usual social media accounts.

The response to the program has already been enormous as thousands of both student and non-student Bears fans have signed up, generating an incredible reach for Baylor Athletics. The program was officially launched in mid-November and in three weeks has already resulted in more than 4,000,000 social media impressions.

The launching of the Social Media Fan Rewards Program comes at a perfect time for the Bears to create online buzz as they are just getting their basketball seasons underway with the No. 1 ranked women’s and No. 7 ranked men’s teams.

row27 Studios is full service digital sports marketing studio based out of Minneapolis, MN. Since starting in 2008, row27 Studios has grown to service more than 100 Division-1 colleges and 25 professional sports teams. row27 Studios prides itself at being innovative and staying at the forefront of changing technology to deliver the highest quality to its clients. More about row27 Studios can be found at row27.com.

What do you think of the new Social Media Fan Rewards Program launched by Baylor University?  Leave your comments below and feel free to share this article with your friends on Facebook & Twitter!

About Lewis Howes

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