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Kris Mathis

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Social Media as Sponsorship Street Cred

Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…

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Will Social Media Become Ambush Marketing’s Favorite New Ammo?

As we turn the page and look ahead to 2010, let us address a topic most marketers have a strong opinion on: ambush.  Whether you believe ambush marketing of official events is creative and cost-efficient or an unethical and illegal mortal marketing sin, the fact is 2010 will see more of it than many marketers…

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7 Social Media Tips for Sponsorship Sales

Marketers, and especially sports marketers, in my opinion are vastly more educated in social media than the majority of other professions.  99% of the talk about social media, however, is on how it can be used to market to consumers. Are there social media tips and tricks sponsorship pros can use to better support their…

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100 Reasons You’re Still Searching For Sponsors in Sports

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (“sellers”) have been forced by the competitive environment to take an honest look at their sales…

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How is Your Sponsorship Program?

Perception is reality I am told and recently sports sponsorship has taken it on the chin. Do we need to rehabilitate our image and if so, how?  Some have suggested we should change the terms we use to describe our practice.  Is this managing perception or folding in the face of uninformed critics?   Jason…

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7 Sponsorship Sales Lessons from Billy Mays: The Ultimate Pitchman

“Hi, Billy Mays Here!” was his famous tagline and for years he made late night television his home, moving millions upon millions of cleaning products like the Awesome Auger, OxiClean and Orange Glo – two minutes at a time. Mays died recently at his home in Florida, but not before leaving us with many an…

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