Top Menu

Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

Mayweather Vs Alvarez PromoThe boxing world is changing, whether people like it or not.  It’s claimed that UFC and other fighting sports are taking control of the market.  That being said, promoters of boxing are having to change their overall marketing strategy for the sport.  The evidence is in the upcoming Mayweather vs Alvarez fight, set to take place on September 14.

Mayweather vs Alvarez strategies

In 2007, the Mayweather vs De La Hoya fight set the record for the biggest Pay Per View fight in terms of audience.  If, in fact, gate sales indicate Pay Per View sales, this fight will be huge.  The fight has already set the record for biggest gate $19.9 million.  Not only that, but Floyd Mayweather is set to receive a record $41.5 million for the fight.

While boxing may be sliding off into the deep end, promoters may be learning to swim.  Promotions for the fight are vast and varied.  As the fight is set to take place on Showtime PPV, commercial time will be plentiful.  CBS is the owner of Showtime.  With football starting on Sunday, promoters are finding a target market in the sports audience.  Not only will the fight be promoted during NFL games, but it will see light during college football games as well, most notably during the Alabama vs Texas A&M game.

Because of Canelo Alvarez’s youth and good looks, promoters are not only going after college football fans, but female fans as well.  The Hispanic market will also be a huge factor in any sort of promotion as well.  In fact Richard Schaefer, the CEO of Golden Boy Promotions, says Canelo’s audience draw is impressive:

“Canelo has outdrawn the Mexican national soccer team on Televisa (a Mexican television and mass media company),”

CBS will also offer the live weigh-in and press conference.  Showtime will then attract more attention to the fight through it exclusive behind-the-scenes access of each fighter preparing.  Stephen Espinosa, Executive Vice President of Showtime Sports, weighs in on the idea:

“All Access is the single most effective toll we have to promote the fight.  It gets the casual fans and hardcore fans involved on an emotional level.”

Showtime PPV is going to charge $74.95 for the HD version of the fight.  HD reigns supreme in today’s world, as evidenced by the numbers:  60-65% of fans buy HD over standard definition.

Promotion goes old school

Whether it’s considered “old school” or not, the fight will be aired in nearly 500 theaters across the US, as well as six MGMs.  In case you were wondering, the MGM viewing experiences are already sold out.  These experiences are said to closely mimic the experience of watching the fight in person.

A true old school method would be the newspaper.  Print promos are set to run in daily newspapers in hopes to grab that “last minute” buyer.  Each boxer is also set to grace the cover of ESPN the magazine.

As far as radio is concerned, the fight will be promoted by the likes of The Jim Rome Show, Howard Stern and CBS Radio. Perhaps more importantly, the promoters spent $2 million dollars on promoting Mayweather vs Alvarez with an 11 city tour.

Yes, Mayweather vs Alvarez is looking to break records.  Of course Floyd “Money” Mayweather has something to do with this.  But there is no doubt that the wide range of promotional marketing strategies has something to do with it as well.

You can check out the promotional video for the fight below:

Which, if any, of these promotional techniques entices you to pay for a boxing match as big as this?

Photo credit – realcombatmedia.com

, , , , , , , , , , , , , ,

681 Responses to Strategies For Boxing Promotions Are Evolving; Mayweather Vs Alvarez Is Proof

  1. pdf converter for mac August 26, 2014 at 7:32 am #

    Remarkable things here. I am very happy to look your
    article. Thanks a lot and I am having a look ahead to contact you.
    Will you kindly drop me a mail?

  2. pc doctor August 26, 2014 at 7:49 am #

    Very soon this site will be famous among all blogging
    and site-building viewers, due to it’s pleasant articles

  3. Matthew August 26, 2014 at 9:01 am #

    Greetings I am so excited I found your weblog, I really found you by accident, while I was researching on Bing for something else,
    Nonetheless I am here now and would just like to say thank you for a incredible post
    and a all round thrilling blog (I also love the theme/design), I don’t
    have time to go through it all at the minute but I have bookmarked it and also included your RSS feeds,
    so when I have time I will be back to read much more, Please do keep up the fantastic job.

  4. الموقع الشخصي August 26, 2014 at 1:02 pm #

    Anita Lyon is a Professional freelance SEO Copywriter and writes on various
    topics. Vehicles at used cars for sale undergo an exceptionally thorough certificate technique that widely
    checks each part of every vehicle so as to support its excellent
    and great display. Some can afford to get the most sparkling one from the showroom but others can find some of the best
    cars from used car auctions from Japan.

  5. pdf converter to word August 26, 2014 at 2:03 pm #

    I’ve read a few excellent stuff here. Certainly worth bookmarking for revisiting.
    I surprise how so much attempt you place to make this sort of wonderful informative web site.

  6. best plumber pompano beach fl August 26, 2014 at 2:59 pm #

    The ball at the bottom of the vacuum houses all of the engine
    components and the ball makes it easy to turn and maneuver it with ease.
    These types of couplings are a great asset and can really help, get the job done.
    Job requires being sensitive to others’ needs
    and feelings and being understanding and helpful on the job.

  7. avoiding acne August 26, 2014 at 3:09 pm #

    I’m not sure why but this site is loading incredibly slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  8. http://www.profesionales.com.mx August 26, 2014 at 3:20 pm #

    Are the any juicing machines that you like better than others.
    The diagnostic program GENERIC is designed for the legislation based diagnostics, specially targeted for emission related fault codes.

    Will your Metal Magic formula leech mercury from my
    dental fillings, shrinking the size of the fillings and making them small enough
    so that they could actually fall out of my head altogether.

  9. Www.Hotfrog.Com August 26, 2014 at 4:29 pm #

    Post marketing and advertising – Exactly where one particular writes solution relevant articles or
    blog posts and submits to “Report websites” wherever webmasters can use your post on their web sites.
    And for this you need credible and knowledgeable people to provide you SEO services.
    7)Use exactly the average number of subheadings as the first 5 pages in Google.

  10. Bailey August 26, 2014 at 5:48 pm #

    You really make it seem so easy with your presentation but I find this topic to be really
    something which I think I would never understand. It seems too complicated
    and very broad for me. I’m looking forward for your next post, I’ll try to
    get the hang of it!

  11. appliance repair boulder August 27, 2014 at 4:00 am #

    They might have been ruined by high voltage and also touching a live cable with bare
    hands could cause jolt. Many large merchandise stores such as Home Depot
    or Lowes may carry scratch and dents in their appliance sections.
    Capturing all of the smallest allergens, dirt particles, and dust
    mites is vitally important, especially to asthma sufferers and others easily affected by less than pristinely clean air.

  12. voyance gratuite par chat August 27, 2014 at 6:11 am #

    Et unisson en voila un domestique question ,lequel ego
    trouve difficileCar cela nenni veux rien exprimer bizarre bon voyant sur internet !
    C’est l’idée et la rentrée que vous-même toi-même faite
    toi mêmeSi toi penser lequel unique voyants va toi parler nous-même
    sais qui a riposte jour votre ex reviendras ,c’est sur toi-même vous-même
    tromperUn bon voyant honnête alors sérieux nenni fera
    en aucun cas saPar contre ils sera toi guidé alors prédire votre
    avenir dans les grandes lignesDes lignes de vie importante qui toi donneront toutes ces cargaison utiles et
    efficaces malgré comprendre après répondre a vos questionDécouvrez en compagnie de
    ego puis exhaustif mon équipe ce que peux toi-même apportez
    rare voyance sérieuse de qualité

  13. swhimming techniques August 27, 2014 at 8:06 am #

    Great weblog right here! Also your website so much up fast!
    What host are you the use of? Can I get your associate link to
    your host? I want my site loaded up as fast as yours
    lol

  14. Youtu.Be August 27, 2014 at 8:48 am #

    It’s in fact very complex in this active life to listen news on TV, so I just use web for that purpose,
    and obtain the latest information.

  15. Letitbit Premium August 27, 2014 at 12:46 pm #

    Wonderful website. Lots of helpful info here.
    I am sending it to several buddies ans additionally sharing in delicious.
    And obviously, thanks on your sweat!

  16. BEST FUNNY ANIMALS COMPILATION (2013 - 2014) August 27, 2014 at 5:05 pm #

    It’s in point of fact a great and helpful piece of info.
    I’m glad that you shared this helpful info with us. Please stay us up to date like this.
    Thanks for sharing., http://goo.gl/cVgi7t

  17. natural energy sources August 27, 2014 at 6:05 pm #

    Undeniably believe that which you stated. Your favorite reason appeared
    to be on the net the simplest thing to be aware of. I say to you, I certainly
    get irked while people consider worries that they just don’t know about.
    You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people could take a signal.
    Will probably be back to get more. Thanks

  18. paskorn.blogspot.de August 28, 2014 at 4:20 am #

    For hottest information you have to visit world-wide-web and on web I found this web site as a finest website
    for most recent updates.

  19. love app August 28, 2014 at 11:57 am #

    Excellent post. I used to be checking constantly this blog and I’m
    inspired! Very useful info specially the last section :
    ) I care for such info a lot. I was seeking this certain info for a long time.
    Thank you and good luck.

  20. do my essay for me August 28, 2014 at 1:11 pm #

    Normally, the introduction should not go beyond two pages.
    As with all writing the introduction goes at the top or beginning of the paper
    and the body follows behind and the conclusion is at the end.
    Don’t guess or figure you can go without knowing a few things–that’s the attitude that causes
    plenty of students to receive F’s on what could have been A papers.

  21. horror August 28, 2014 at 3:15 pm #

    sepakat Bener, memang kaya gitu bro 🙂

  22. bypass sharecash August 28, 2014 at 5:04 pm #

    I have been exploring for a little bit for any high-quality articles or blog posts on this
    kind of house . Exploring in Yahoo I finally stumbled upon this website.
    Reading this info So i am happy to convey that I have an incredibly excellent uncanny feeling I came upon just what
    I needed. I most undoubtedly will make sure to don?t forget this web site and give
    it a look regularly.

  23. Social Media Marketing Zeitaufwand August 28, 2014 at 6:56 pm #

    If you want an email notification each time a post is left,
    there are options within the settings to organize this.
    If you are not producing successful social media campaigns then you are basically talking to a
    wall or to yourself. To really master social media marketing, it’s important to have
    both books, instead of just one.

  24. youclassi.Com August 29, 2014 at 4:42 am #

    It’s awesome in favor of me to have a web page, which is valuable designed for my experience.
    thanks admin

  25. homemade skin care August 29, 2014 at 5:18 am #

    Good article! We are linking to this great article on our website.

    Keep up the good writing.

  26. Linette August 29, 2014 at 7:46 am #

    The seminar, GHOST HUNTING IN THE NEW MILLENNIUM,
    is a 5-plus hour video seminar that also offers a test of one’s knowledge in order to become a part of the
    Office of Paranormal’s referral network.
    Are they going to be able to tell the difference between mice in the walls,
    demons from Hell or a poltergeist agent. In terms of return-on-investment (ROI), although CNG vehicles are more expensive
    upfront (about 20 ‘ 15% more than traditional fleet vehicles),
    the average return on investment through savings on fueling is usually 2-3 years (depending on fleet size, usage, miles traveled and fueling needs).

  27. Acai Berry Cleanse Side Effects August 29, 2014 at 8:13 am #

    Hey! Do you use Twitter? I’d like to follow you
    if that would be okay. I’m absolutely enjoying your blog
    and look forward to new posts.

  28. option binaire demo August 29, 2014 at 8:24 am #

    Amazing things here. I am very happy to peer your article. Thank you a
    lot and I’m having a look forward to contact you. Will you please drop me a
    e-mail?

  29. Subway Surfer hack ios August 29, 2014 at 7:45 pm #

    I do not even know how I ended up right here, but I believed this publish was once good.

    I don’t know who you’re however certainly you’re going to a famous blogger
    in the event you are not already. Cheers!

  30. Roxanna August 29, 2014 at 9:28 pm #

    Can I simply say what a relief to uncover somebody who genuinely knows what they’re talking about over the internet.
    You certainly know how to bring an issue to light and make it important.
    More and more people really need to look at this and understand this side of
    the story. I was surprised that you’re not more popular since you certainly possess the gift.

  31. Article Generating Software August 30, 2014 at 10:15 am #

    I’m gone to tell my little brother, that he should also
    go to see this web site on regular basis to get updated from most up-to-date news.

  32. wisconsin license plate lookup August 30, 2014 at 11:47 am #

    I change strategies whenever it’s necessary to attain my goals.
    It is the best electronic tool for collision avoidance.

    In the event you need your kids to have have a great experience think
    about summer camps in New york.

  33. lemonade diet August 30, 2014 at 4:57 pm #

    Good day very nice blog!! Man .. Beautiful
    .. Wonderful .. I will bookmark your site and take the feeds additionally?
    I’m glad to search out numerous helpful information here within the put up, we’d like
    develop more strategies in this regard, thank you for sharing.
    . . . . .

  34. Harga Kamera Pentax K-S1 August 30, 2014 at 8:30 pm #

    This places the level of employee engagement and discretionary effort squarely
    on the shoulders of leadership. Ponsel yang satu ini sering disebut-sebut sebagai Black – Berry
    8520 Gemini yang ditambah dengan kemampuan 3G.
    Sometimes with reduced feature offerings comes far better value.

  35. dr drum beat August 31, 2014 at 12:45 am #

    Quality articles is the secret to attract the visitors to
    go to see the web site, that’s what this site is providing.

  36. new product concept August 31, 2014 at 1:23 am #

    excellent issues altogether, you just gained a new reader.
    What may you suggest in regards to your put up that you just made some days ago?
    Any certain?

  37. do My Essay Fast August 31, 2014 at 7:42 pm #

    Citing sources and quotes from an author
    is one of the requirements to make one. Using the right
    kind of map flow will help you to get involved into the theory.
    It therefore becomes extremely hard for a student
    to distinguish a reliable company from an unreliable one.

  38. someone do my essay paper August 31, 2014 at 8:46 pm #

    One of the biggest mistakes a student will make is in their eagerness or anxiety they can read the
    instructions quickly and miss some of the important parts.
    As with all writing the introduction goes at the top or beginning of the paper and the body follows behind and the conclusion is at the end.
    com has a team of experienced writers those are best in their fields.

  39. Carmela September 1, 2014 at 1:30 am #

    A great deal of features and functions on these steam showers,
    I like the multimedia idea as well as the lighting

  40. do my college essays September 1, 2014 at 4:02 am #

    One of the biggest mistakes a student will make
    is in their eagerness or anxiety they can read the instructions quickly and miss some of the important parts.
    As with all writing the introduction goes at the top
    or beginning of the paper and the body follows behind and the
    conclusion is at the end. Moreover, copying material directly from the
    internet may result in cases of plagiarism, which are strictly prohibited in most institutions.

  41. Juliet September 1, 2014 at 5:25 pm #

    Hello, its good post concerning media print, we all know media is a great
    source of data.

  42. city of heavenly fire pdf September 1, 2014 at 8:05 pm #

    It explores standard stages of venture funding, informal danger-money market, nature
    and system of enterprise capital marketplace, and valuation techniques.
    Over the final fifty several years, life has grow to be a
    lot more complex. Uncover your main values and objective further than just generating money and
    combine this.

  43. Callisto Keiki Sandal September 1, 2014 at 8:08 pm #

    I was suggested this website by my cousin. I am not sure whether this post is written by him as nobody
    else know such detailed about my problem. You’re
    wonderful! Thanks!

  44. I blog quite often and I really appreciate your content.
    The article has really peaked my interest. I will take a note of your site and keep checking for new details
    about once a week. I subscribed to your RSS feed as well.

  45. księgowość online September 1, 2014 at 11:21 pm #

    That’s Receive Payment tab link, answer a question that.
    And so here we offer the option to pave the wway I have
    a home business by generating more sales. We live in Henley in abc Oxfordshire.
    Bright Hub realizes abc most business owners. As you probably can t hang up on the ground speedily.
    Thanks David Two Sides of the transaction will increase to seven culinary centers, it is recommended abc that leaders use when they ask.

  46. uttermost home decor September 2, 2014 at 12:35 am #

    This site truly has all the information and
    facts I wanted concerning this subject and didn’t know who to ask.

  47. Big Toe September 2, 2014 at 4:07 am #

    Hello friends, how is all, and what you wish for to say regarding this article,
    in my view its truly awesome designed for me.

  48. It’s appropriate time to make a few plans for the
    longer term and it’s time to be happy. I have read this submit and if I could I
    want to suggest you some interesting things or tips.
    Perhaps you could write next articles relating to this article.
    I wish to read more things approximately it!

  49. Gene September 2, 2014 at 2:35 pm #

    I always spent my half an hour to read this blog’s articles all the time
    along with a mug of coffee.

  50. Mistic Ecigs September 3, 2014 at 4:40 am #

    It’s very easy to find out any topic on net as compared to books, as I found this paragraph at this web site.

Leave a Reply