The boxing world is changing, whether people like it or not. It’s claimed that UFC and other fighting sports are taking control of the market. That being said, promoters of boxing are having to change their overall marketing strategy for the sport. The evidence is in the upcoming Mayweather vs Alvarez fight, set to take place on September 14.
Mayweather vs Alvarez strategies
In 2007, the Mayweather vs De La Hoya fight set the record for the biggest Pay Per View fight in terms of audience. If, in fact, gate sales indicate Pay Per View sales, this fight will be huge. The fight has already set the record for biggest gate $19.9 million. Not only that, but Floyd Mayweather is set to receive a record $41.5 million for the fight.
While boxing may be sliding off into the deep end, promoters may be learning to swim. Promotions for the fight are vast and varied. As the fight is set to take place on Showtime PPV, commercial time will be plentiful. CBS is the owner of Showtime. With football starting on Sunday, promoters are finding a target market in the sports audience. Not only will the fight be promoted during NFL games, but it will see light during college football games as well, most notably during the Alabama vs Texas A&M game.
Because of Canelo Alvarez’s youth and good looks, promoters are not only going after college football fans, but female fans as well. The Hispanic market will also be a huge factor in any sort of promotion as well. In fact Richard Schaefer, the CEO of Golden Boy Promotions, says Canelo’s audience draw is impressive:
“Canelo has outdrawn the Mexican national soccer team on Televisa (a Mexican television and mass media company),”
CBS will also offer the live weigh-in and press conference. Showtime will then attract more attention to the fight through it exclusive behind-the-scenes access of each fighter preparing. Stephen Espinosa, Executive Vice President of Showtime Sports, weighs in on the idea:
“All Access is the single most effective toll we have to promote the fight. It gets the casual fans and hardcore fans involved on an emotional level.”
Showtime PPV is going to charge $74.95 for the HD version of the fight. HD reigns supreme in today’s world, as evidenced by the numbers: 60-65% of fans buy HD over standard definition.
Promotion goes old school
Whether it’s considered “old school” or not, the fight will be aired in nearly 500 theaters across the US, as well as six MGMs. In case you were wondering, the MGM viewing experiences are already sold out. These experiences are said to closely mimic the experience of watching the fight in person.
A true old school method would be the newspaper. Print promos are set to run in daily newspapers in hopes to grab that “last minute” buyer. Each boxer is also set to grace the cover of ESPN the magazine.
As far as radio is concerned, the fight will be promoted by the likes of The Jim Rome Show, Howard Stern and CBS Radio. Perhaps more importantly, the promoters spent $2 million dollars on promoting Mayweather vs Alvarez with an 11 city tour.
Yes, Mayweather vs Alvarez is looking to break records. Of course Floyd “Money” Mayweather has something to do with this. But there is no doubt that the wide range of promotional marketing strategies has something to do with it as well.
You can check out the promotional video for the fight below:
Which, if any, of these promotional techniques entices you to pay for a boxing match as big as this?
Photo credit – realcombatmedia.com
Hello! I know this is kinda off topic but I’d figured I’d
ask. Would you be interested in exchanging links or maybe
guest writing a blog post or vice-versa? My blog goes over a lot of the same topics as yours and I think we could greatly benefit from each
other. If you might be interested feel free to
send me an email. I look forward to hearing from you! Excellent blog by
the way!
My brother recommended I would possibly like this web site. He used to be entirely right. This publish truly made my day. You can not believe just how so much time I had spent for this information! Thank you!
I blog quite often and I truly appreciate your content.
Your article has truly peaked my interest. I am going to
book mark your blog and keep checking for new details about once a week.
I opted in for your RSS feed as well.
Hi! Would you mind if I share your blog with my zynga group?
There’s a lot of people that I think would really appreciate your
content. Please let me know. Many thanks
I do not write a lot of comments, but i did some searching and wound up here Strategies For
Boxing Promotions Are Evolving; Mayweather Vs AlvarezSports Networker.
And I actually do have a couple of questions for you if you do not mind.
Could it be simply me or does it give the impression like a few of
the comments appear like written by brain dead folks?
😛 And, if you are posting on other places, I would like to follow everything fresh
you have to post. Would you list of all of your community pages like your twitter feed, Facebook page or linkedin profile?
Quality articles is the crucial to interest the users to go to see the website, that’s what this web page
is providing.
Simply wish to say your article is as amazing. The clearness in your submit is
just great and i can assume you’re knowledgeable on this subject.
Fine along with your permission let me to grab your RSS feed
to keep up to date with impending post. Thank you 1,000,000 and
please carry on the rewarding work.
I have been surfing online greater than three hours lately, yet I
by no means found any interesting article like yours.
It is beautiful worth sufficient for me. In my view, if all webmasters and bloggers made just
right content as you probably did, the internet shall be
a lot more useful than ever before.
This is a good time to double check your floor and make sure it is as level as possible.
I think that this was a great learning experience for me.
Author Glenn Revere knows carpet with over forty years of
experience in sales and research’he is not merely a ‘fast learner’
getting out a book.
There are a lot of siding options available today, and choosing among them is difficult.
I think that this was a great learning experience for me.
Feel free to get in touch with us if you have any further questions regarding Carlsbad Flooring.
If you live in steel kit homes then you can get rid of various health problem like asthma, allergy etc.
Colorbond steel keeps the temperature cooler inside the building and reduces
the need for air conditioners. Rumor has it less than half
of Americans have a savings account.
Hurrah! At last I got a web site from where I know how to truly take helpful facts concerning my study and knowledge.
If you wish for to increase your experience just keep
visiting this web page and be updated with the most up-to-date information posted here.
Actually it requires a good skill level related
to constructions and electricals. Proper care of carpet is required to
keep it safe against several kinds of damages and extend life.
If the room is ninety square feet, the maximum allowance for carpet and
padding is fifteen dollars and fifty-five cents per square foot.
Thanks on your marvelous posting! I actually enjoyed reading it, you will be a
great author.I will always bookmark your blog and will eventually come back at some point.
I want to encourage you to ultimately continue your great job, have a nice holiday
weekend!
Another option farmers living in rural areas wanting high
speed internet thought of was cable internet. In the course of your business you may get irritated
if your Internet is running slow to cause slow browsing.
Following certain tips may assist you to enhance the speed
of your Internet.
My relatives always say that I am killing my time here at web, but I know I am getting knowledge every day by
reading such good content.
Howdy are using WordPress for your site platform? I’m
new to the blog world but I’m trying to get started and
create my own. Do you need any coding knowledge to make your own blog?
Any help would be really appreciated!
Currently it sounds like Expression Engine is
the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
A weak force between the tiles leads to frequent breakage and chips.
Select “World” at the top, and click on “World Spaces,” third
down in the list. Kit homes are certainly designed for owner installation.
Your style is really unique compared to other folks I’ve read stuff from.
Many thanks for posting when you have the opportunity, Guess I will just bookmark
this site.
You have open choice when you are going to use most exotic point.
To find the maximum budget for carpet, the homeowner can take the total
budget for the carpet itself and divide by the square footage
or yards depending on how the carpet is
priced. Some of the workers who apply polyurethane have reported various
health challenges including coughing, asthma, ear nose and throat irritation, nausea,
vomiting and even death.
This is a good time to double check your floor
and make sure it is as level as possible. To find the maximum budget for carpet, the homeowner can take the total budget for the carpet itself and divide by the square footage or yards depending on how
the carpet is priced. Many people pick out a good carpet type and then use inexpensive padding that’s not suited for the it.
Excellent article. Keep posting such kind of information on your
page. Im really impressed by your site.
Hello there, You have performed a fantastic job. I’ll definitely digg it and in my view recommend
to my friends. I’m confident they will be benefited from this website.
Matthew Najar, made using Adelaide, Melbourne, went on the
man’s audio tracks vocational practically four years
earlier utilizing relieve of it’s principal by
yourself ‘I For example, the Manner That you Are’, publicized after iTunes all over the globe.
Abused energy . bought not very good opinions and gained a placed
pop star awesome consideration by means of below the ground music file social
media sites, propping moving upward any web-based
acclaim to the point where top produce designation IslandJaMusic Staff authorized
your husband by way of to make sure that. Now and also a given two additional a
lot more registered users in addition a selection of rock film and in addition dancing stuff working
for your ex boyfriend the perfect standing as the experienced professional dancer,
merely Twenty years old enough. A step above this specific new-found acclaim and a spotlight,
Matthew hasn’t been commensurate with movies. Oh no.
With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
My website has a lot of completely unique content I’ve either written myself or outsourced but it seems a lot of it is popping it
up all over the web without my authorization. Do you know any ways to help reduce content
from being ripped off? I’d genuinely appreciate it.
My brother suggested I might like this website. He was once entirely right.
This put up truly made my day. You cann’t imagine just how so much time
I had spent for this information! Thank you!
Each new age brought the criminal element forward with it.
Then consider yourself one of the few, true internet marketers.
Efficiency: Many carriers provide multiple receive emails, so your fax messages are automatically delivered to whomever you intend.
I absolutely love your site.. Very nice colors & theme.
Did you develop this amazing site yourself? Please reply back as I’m wanting to create my
very own website and would love to know where you got this
from or exactly what the theme is named. Thank you!
Some criminal defense attorneys have had their licenses revoked for failing to disclose options to clients.
These are the most important ways that DUI lawyers Miami can help you if you have been arrested for a DUI.
Put together all the paperwork you have on your case as well as a
list of questions you wish to ask each PA DUI lawyer.
With Texas having many DUI lawyers, San Antonio has
been said to have the best DWI lawyers in the country. Evaluate the risk of penalty verses the lawyer fees.
DUI charge used to be a simple charge a few years ago with little effects on your daily life.
Howdy! This post could not be written any better! Reading through this post reminds me
of my old room mate! He always kept chatting about
this. I will forward this write-up to him. Pretty sure he will have a good read.
Thanks for sharing!
My spouse and I stumbled over here different website and thought I should check things out.
I like what I see so i am just following you. Look forward to checking out
your web page for a second time.
I am just trying out some bits I learnt about SEO, Was a little
shocked by how it was so hands-on-glad I found some good blogs with instructions
Under mosquito control Charleston programs, you get the solutions to
curtail their population in a significant waay and als to prevent their future breeding.
Studies have shown tha DEET causdes brain cell death and behavioral changes in rats after frequent andd prolonged use.
Most of the time, designated camping areas will make sure that trash receptacles are available throughout the park, which leaves little
excuse not to dispose of everything.
From the moment you are pulled over, do not give out any information.
Elaborating this further lets understand what are the general areas of defense that
a seasoned DUI lawyer will relate to in his study.
In some cases, if you hold driver licenses in more than one state, you can lose both.
For glassware and breakable pieces, wrap them individually.
Buying physics lab equipment and school science lab equipment
for chemistry, biology, anatomy, and other streams of sciences is therefore crucial for every school and college.
They rely on the Toronto Reference Library ‘to help them create art,
write books, complete school assignments, conduct research, improve literacy skills, e-mail grandchildren, learn English,
create resumes, find jobs and start new businesses.
It is a quite serious charge and a single that is susceptible to extra
charges getting additional to it just to generate property a level.
The result of your case depends largely on the quality of a DUI lawyer you hire.
These may well be understood as minimal important
things, but there’s a appropriate methodized technique that police
officers really should Often stick to so as to the proof for use in court.
Wow, this paragraph is fastidious, my sister is analyzing these
kinds of things, thus I am going to inform her.
After looking at a handful of the blog posts on your web page, I really like your way of blogging.
I book marked it to my bookmark webpage list and will be checking back in the near future.
Please check out my website as well and tell me how you
feel.
Hi mates, fastidious post and nice urging commented here, I am really enjoying by these.
If you don’t go into a plea arrangement situation with some contingency plans, there is a possibility of undertaking harsher
penalties than you should. The result of your case depends largely on the
quality of a DUI lawyer you hire. So he has to
believe his well wishers and hire a referral DUI
lawyer San Diego.
I’ve read several good stuff here. Certainly worth bookmarking for revisiting.
I surprise how much attempt you place to create this sort of fantastic informative web site.
Excellent article. I’m facing many of these issues as well..
It’s remarkable in support of me to have a web page,
which is valuable for my know-how. thanks admin
Each day concluded with a group dinner and announcements for the following day’s
route. Check Engine No and Chasis number are matching with the Numbers in the Registration
Papers. Replace spark plugs (30,000 miles average suggested
for unleaded gas) and PC valve.
Ich bin schon lange nach Suche auf einen guten Mixer von Vitamix aber irgendwie kann ich nichts
finden. Weiss Jemand Rat? Der Mixer soll nur grüne Smoothies mixen.
Thanks for your marvelous posting! I quite enjoyed reading it, you can be a
great author.I will remember to bookmark your blog and may come back later in life.
I want to encourage you to continue your great posts,
have a nice morning!
Hi there! I could have sworn I’ve been to this website before but after reading through some of
the post I realized it’s new to me. Anyways, I’m definitely happy I
found it and I’ll be book-marking and checking back often!
I don’t know whether it’s just me or if everybody else experiencing problems with your blog.
It appears as if some of the text in your posts are running
off the screen. Can somebody else please provide feedback and let me know if this
is happening to them as well? This might be a issue with my web browser because I’ve
had this happen before. Thanks