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The Top News In #Sportsbiz – 08.13.12 – 08.20.12

The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns

Sports Business

Pac-12 Network Starts, Will Reach 48 Million Homes

Pac-12 NetworkThe Pacific-12 Conference is scheduled to begin airing its TV network at 6 p.m. today (August 15). With a national feed and six regional feeds, the San Francisco-based Pac-12 Network will test viewers’ appetite for the conference’s sports, teams and personalities.

The 24/7 network will air 35 football games, more than 10 men’s basketball games and more than 220 telecasts of sports like men’s and women’s soccer, women’s volleyball, field hockey and men’s water this fall.

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With More Teams in Race, MLB Attendance Up Again

MLBThe extra playoff spot in Major League Baseball this season has thickened the races, with several teams well within October’s reach despite taking mediocre records into the stretch run. That’s having an impact in the seats – as has some good weather, signs of life in the economy and other factors. MLB-wide attendance is up again, about 4 percent from 2011.

”There are more teams that have a shot, so it’s given teams a lot of hope,” said Lou DePaoli, chief marketing officer for the Pittsburgh Pirates.

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Sports Networking

How Your ‘Intro Letter’ Can Kick Open Any Door in Sports — Including Dallas Cowboys’ Owner Jerry Jones’

Jerry Jones

Several weeks ago I wrote about The 10 Touch-Points of Personal Branding and how it can help you launch your sports career. Touch-Point numero uno is your “Intro Letter.”

Today I’m going to show you why your Intro Letter is so important and how you can write one strong enough to kick open any door in the sports industry, including Dallas Cowboys’ Owner Jerry Jones.

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2012 PGA Expo Attracts Top Vendors & Buyers To Las Vegas

PGA Tour The final program and schedule of events for the 2012 PGA Expo is attracting top vendors, influential buyers and industry leaders to a marketplace of inspired solutions for merchandising top new products, learning effective business-building strategies and sharing best practices in growing the game, Aug. 20-22, in Las Vegas, Nevada.

Thousands of industry professionals representing top golf destinations, resorts, golf clubs, retail stores, mass merchandisers and golf organizations from 47 U.S. states and 28 countries are expected to attend and take advantage of a robust schedule of exhibits from more than 200 top golf companies and brands, indoor and outdoor product testing, fashion programs, education seminars, industry presentations and professional networking events.

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Sports Marketing

Derrick Rose’s ‘Return’ Shown In New Adidas Commercial

Derrick Rose Derrick Rose’s ACL injury in the first round of the 2012 playoffs left Chicago Bulls fans devastated. Not only because it turned out to be the end of the Bulls’ season, but because of the injury’s potential to seriously affect the team’s championship hopes for the 2012-13 season.

So fast forward to August when Team USA is fresh off a gold medal run in the London Olympics and the talking topic of the NBA is Dwight Howard being traded to the Lakers. What perfect timing for Adidas to pull a Return of the Mack-like campaign with its latest commercial supporting its top hoops marketing man.

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New York Liberty Announce Marketing Partnership With First-of-Its-Kind Basketball Video Game, NBA Baller Beats

NY LibertyThe New York Liberty today announced a new marketing partnership with Majesco Entertainment’s (COOL) NBA Baller Beats, an interactive high-energy basketball experience on Kinect™ for Xbox 360®. NBA Baller Beats is the first ever full body motion-based NBA video game that uses a real ball to help basketball fans master a series of ball-handling skills set to an eclectic soundtrack of hip-hop, rock, and old school favorites.

As part of the partnership the Liberty is inviting fans to experience NBA Baller Beats at an Interactive Fan Zone at the Prudential Center. NBA Baller Beats is being released to the public on Sept. 11, but will be previewed to Liberty fans at home games now through Sept. 9 via hands-on demo stations enabling fans to play.

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Sports Sponsorship

Gronkowski Becomes Endorser, Investor For BodyArmour SuperDrink

rob gronkowskiYou wouldn’t think Rob Gronkowski would need any protection after having a record-breaking season with the New England Patriots last year, but the tight end isn’t taking any chances. He has inked a deal with BodyArmor SuperDrink, it was announced Tuesday, padding his body and his wallet.

The official  BodyArmour SuperDrink Facebook page lists Gronkowski as a partner and investor, and he was listed in the official press release as a partner in a “multi-dimensional agreement.” A BodyArmor rep confirmed that Gronkowski’s role with the nutritional sports drink could include product testing, charitable support, regional and community events, and national advertising.

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National Guard Renewal Caps Big Week For Dale Earnhardt, Jr.

Dale Earnhardt, Jr.Dale Earnhardt Jr.’s life always has revolved around cars, and this has been a particularly prosperous week for the automotive interests of NASCAR’s most popular driver.

A month after the military sponsorship of professional sports and teams survived a close vote in Congress, the Army National Guard extended its sponsorship of Earnhardt’s No. 88 Chevrolet through next season. The deal ups the Guard from 18 to 20 races in 2013, including the Daytona 500.

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Sports Sales

U.S. Women’s Soccer Exhibition Tickets For Sept. 1 Are A Hot Item

Team USA Soccer Sahlen’s Stadium officials say more than 10,000 tickets already have been sold for the Sept. 1 soccer exhibition in Rochester between the United States women and hometown star Abby Wambach and Costa Rica, and few could remain when they go on sale to the general public at 10 a.m. Friday. It’s the first match for the Americans since they won Olympic gold last Thursday in London.

“It was like a vacuum,” Pat Ercoli, the president of the Rochester Rhinos and Sahlen’s Stadium, said of Wednesday’s ticket sales through Ticketmaster.

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Brisbane Broncos Launch Interactive Campaign In Bid To Top 36K Ticketed Members

Brisbane Broncos The Brisbane Broncos have shrugged off an on-field form slump and launched a ground-breaking campaign with the ambitious target of having 36,000 ticketed members within five years.

It would allow the Broncos to sell out every seat in the lower two levels of Suncorp Stadium in advance and cement their position as Brisbane’s No.1 sports brand. In a move linked with the club’s 25th-year celebrations in 2013, the Broncos have spent more than $50,000 on a viral campaign featuring coach Anthony Griffin as well as current stars and past champions, such as Darren Lockyer, Gorden Tallis and Wally Lewis.

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Sports Social Media

Social Media: ‘Kobe Bryant’ Twitter Flap

Kobe Bryant Kobe Bryant did not join Twitter this week, although an imposter had some users convinced otherwise.

An account purported to be run by the Lakers’ star and Olympic gold medalist attracted 10,000 followers in less than 24 hours. It spawned a #FollowMeKobe trend. An impressive start, the surge was still well short of the 35,000 followers the real Bryant amassed in the few short hours his official account was active after being prematurely launched last September.

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Social Media Is Golden For Promoting Athletes

Usain Bolt The games of the 30th Olympiad were hailed as the world’s first social-media Olympics. So were they? And if they were, then who benefited?

Worryingly for music fans, one of the biggest winners appears to have been the Spice Girls. Twitter released its official figures, which among athletes, put Jamaican gold-medals winner Usain Bolt firmly at the top with 80,000 tweets per minute for his 200m sprint final and 74,000+ for his 100m. However, the single-most tweeted event of the games went not to a competitor, but to the mercifully brief reunion of the Spice Girls, who triggered more than 116,000 tweets per minute in the closing ceremony.

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Sports Media

NBC Sports Network Hopes Ratings Will Rise Post-Olympics

NBC Sports NetworkIn past lives, it was called the Outdoor Life Channel, OLN and Versus. But by any name, the NBC Sports Network has been a blip in a universe dominated by ESPN. Sometimes consigned to the upper reaches of the cable listings, the network usually churns along with a low profile and modest viewership. During the London Olympic Games, however, it was temporarily transformed.

With about 14 hours of Olympic programming each day, primarily of team sports, the number of viewers swelled sixfold, to 977,000 a day, compared with the four weeks before the Games. That was an increase of 26 percent over the same period last year, providing a 17-day tonic to the ratings as special as the one CNN gets on election nights.

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‘GQ’ Cover Appearance Comes As ‘Shocker’ To Jets’ Tim Tebow

Tim Tebow Tuesday we told you that Tim Tebow was on the cover of GQ‘s NFL preview issue. Turns out you might have been aware of it before the New York Jets backup quarterback was.

The magazine recycled some photos with religious overtones from the 2007 Heisman Trophy winner’s days at the University of Florida.


“It was something that I think I did maybe six years ago in college,” Tebow said. “Honestly, the first time I heard was when we were in the cafeteria (Tuesday), and it was on ESPN. That’s when I found out, so it was kind of a shocker to me as well.”

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Sports Technology

Oregon Sports Arena Gets New Digital Signage System

Matthew Knight Arena The University of Oregon has installed a new system in its Matthew Knight Arena that will broadcast HD and rich media, in real time, to more than 140 digital signage players throughout the 12,000-seat venue.

“We needed to give fans a way to stay connected with the game when they leave the main arena to purchase snacks or to enjoy the new clubrooms,” said Megan Robertson, director of promotions at University of Oregon, in a prepared statement released Monday (August 15) by Haivision who worked with UO on the project. “Because of Haivision’s IP video system, fans can continue to enjoy the game even when they leave their seats. As a bonus, they can also watch other live games in the VIP clubrooms before the Ducks game. This means we can entice fans to come to the arena earlier than usual, attracting an audience that would normally watch these games elsewhere.”

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MLB To Test Expanded Instant Replay At Citi Field, Yankee Stadium Next Week

MLB Instant ReplayMajor League Baseball will soon begin testing expanded replay technology at Citi Field and Yankee Stadium, according to a league official familiar with the plans. All of the work — which could commence as soon as next week — will be done on an experimental basis, and will not be used in games this season, the official said. The replay technology, used to judge fair and foul calls, is being tested for possible future use.

Yahoo! Sports first reported the upcoming tests. The league will be looking at two types of technology: a camera-based system used in tennis and a radar-based system used in golf. MLB will also stage tests in the New York ballparks on upcoming off days.

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Sports Jobs 

After Olympics Success, NBC Executive Producer Jim Bell May Be Poised For A Promotion

Jim Bell, NBCJim Bell, the executive producer who spearheaded NBC’s London Olympics coverage and shouldered most of the criticism directed at the network, is poised for a promotion to a larger role within NBC’s news or sports division, according to four sources familiar with the situation.

These sources say Bell is well-regarded by Steve Burke, the Comcast executive who runs NBC Universal for the cable company, and is likely to move up within the next six months. Ahead of the Olympics there were internal rumors that Bell, who also serves as executive producer of the “Today” show, was in line for a bigger job at NBC News, which is currently headed by Steve Capus. That talk petered out when Capus kept his job after Comcast reorganized the division in July, bringing in Patricia Fili-Krushel to head the news unit’s business operations.

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MSG Company’s 2012 Sports & Entertainment Career/Internship Fair

Madison Square GardenThe Madison Square Garden Company’s 2012 Sports and Entertainment Career/Internship Fair will take place on Wednesday, September, 12th.

Meet and greet with professionals in your field of interest including representatives in marketing, sales, advertising, ticketing, PR, finance, media and more! Representatives from the top sports and entertainment organizations will be in attendance.

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