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Former WWE VP Discusses Social Media, Interactive Content & Second Screen Technology (VIDEO)

Meet Mark Keys – Chief Digital Officer of Keys Digital Media

Mark has a wealth of experience working directly for a number of broadcasters including the World Wrestling Entertainment, Mediaworks – The Tube Music Network, VNU Media, Billboard Magazine, ITV, Carlton, Sony Pictures Columbia Tri –Star and MuchMusic (MTV Canada).

 

And, if you need to know more about Mark’s expertise in the area of digital media, look no further than this Recommendation on his Linkedin page:

“Mark is a monster of a content development and traffic driving machine. I have never worked with a more creative editorial force of nature, and a wellspring of incredibly creative ideas. Mark is a results-first manager who understands the business and financial constraints imposed on web content, and works incessantly to maximize both user and commercial value within those bounds. Definitely in the top 1% of all the Sr. Managers I have had the privilege to work with.” January 18, 2009 – Paul M., Vice President, Product Development, World Wrestling Entertainment

During this interview I spoke with Mark about:

  • The path he took in his career that lead him to a VP role with WWE
  • How his role with WWE was impacted by social media and how he and his team managed it
  • The lessons he learned on the importance of “storytelling” while working with WWE
  • Why he believes the future is all about social tv, interactive content and second screens
  • His advice to others looking to land their dream job in sports and entertainment

Mark Keys Explains What It Takes To Make It In Sports Business

What are you most excited to see as technology continues to evolve and impact the sports industry? Let us know in the comments below or send us a tweet to @sportsnetworker

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One Response to Former WWE VP Discusses Social Media, Interactive Content & Second Screen Technology (VIDEO)

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