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Minnesota Twins Launch First Ever MLB in-game Mobile Sports App for Baseball Fans

sports appAs technology continues to expand into the sports world and communications departments brainstorm to create inovative ways of engaging their fanbases, the Minnesota Twins are at the forefront of the next latest and greatest sports app.

Together, the Twins and MLB Advanced Media have launched the “At the Plate” sports mobile app, which can be utilized by Twins fans at Target Field.

According to the Minneapolis-St. Paul Business Journal, the Minneapolis-based marketing agency, Sportsdigita, developed “At the Plate,” making it the first MLB mobile sports app of its kind.

Newest MLB Sports App

 

The sports app allows fans to predict which events will occur on the field when the Twins are batting. Will a Twins player hit a grand slam? Will someone steal a base? Fans are then awarded points for correctly picking the events that occurred during each inning. The seating section that amasses the most points is the winner. Every fan holding a valid game ticket in the winning section will be eligible for a prize.

“This new game is really a way for fans of all interest levels to interact with the baseball game at a whole new level,”John Avenson, the Twins’ vice president of technology, said in a statement. “Rather than detract from the game at hand, it actually enhances it and engages fans in a way that has never been done before.”

Twins fans can access the “At the Plate” mobile game through the MLB.com sports app, “At the Ballpark.”

Photo Credit: Minnesota Twins 

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9 Responses to Minnesota Twins Launch First Ever MLB in-game Mobile Sports App for Baseball Fans

  1. Quezzymoto July 31, 2012 at 10:25 am #

    I would not call it “the first of it’s kind”…just the first endorsed by BAM…check out Fancake

  2. Quezzymoto July 31, 2012 at 10:25 am #

    I would not call it “the first of it’s kind”…just the first endorsed by BAM…check out Fancake

  3. Laura Culbertson July 31, 2012 at 10:23 pm #

    Its slow catching on. They have two scoreboard spots and us guest service to get the word out during the game. Actually Twingo (Twins bingo) game on paper on Tuesday night games is traditionally popular.

  4. Sports Networker August 1, 2012 at 5:09 am #

    Cool! Thanks for your insight!

  5. tracie1966 May 29, 2017 at 12:57 pm #

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    Friendly, Tracie

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