We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“. We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League).
The annual list put together by SBJ includes a wide variety of executives that have affected the sports industry in North America over the past 12 months. We wanted to know who you thought was missing from this list? And, of course, our criteria was not restricted to North America. So, as a result, there are a couple of mentions below that you may have never heard of, but have had a huge impact in the sports world.
So, without further adieu, here’s a summary of the contest entries we received:
If you’re smart—and I know you are—you’re going to set sports career goals for 2012. But before you do, read this first:
The key to achieving your sports career goals is to know exactly where you want to go and how you plan to get there.
Generic goals such as, “I want to work in sports” is too broad. It doesn’t mean anything. Even when you narrow your goal to something more specific such as, “My goal is to work in sports marketing” — that’s still too vague.
The two most crucial areas of concentration for achieving sports career goals are the “Where” and the “How.” Where do you want to go? How do you plan to get there? Below are two ways that will help you answer those questions. [click to continue…]
Chris McKinney is the president of SPORTS LAUNCH™, a career services firm dedicated to helping college students and career-changers launch sports careers. Chris' new book, How to Land Your First Job in Sports: 7 Simple Steps can be found on www.SportsLaunch.net.
Here at Sports Networker, we are constantly striving to bring you the best advice from successful sports business professionals on how to get a job in sports.
In this interview, Darren shares his best tips on how to get a job in sports and advance your sports career. Here are a few of the key takeaways:
Follow your passion and be willing to work for free
It’s not who you know, it’s how good you are!
Put it in a box (make sure to watch the video to understand what this means)
How To Get A Job In Sports With CNBC’s Darren Rovell
What do you think of Darren’s advice? Leave your comments below and if you found this interview helpful, send a tweet to @DarrenRovell and @LewisHowes to let them know!
“Of course, the owners of the Mets, who have spent the last four months trying to line up 10 or so minority partners, have some long-term upsides to sell: the $20 million would buy 4 percent of a New York City sports franchise that, history instructs, is likely to rise in value over time.”
“For readers of sports business news, 2011 was spent first and foremost following labor negotiations in the NFL. Lawyers and judges involved with the NFL lockout became well-known names among those that consume a steady diet of sports information…So what does the future hold for the sports business industry in 2012? Here are 10 topics to follow.”
“The International Olympic Committee (IOC) has announced the list of speakers at the 5th World Conference on Women and Sport to take place in Los Angeles, California, from 16-18 February, 2012. Under the theme ‘Together Stronger: the Future of Sport’, the three-day conference will bring together high-level speakers from a variety of backgrounds”
“If you want to be taken seriously as a job candidate, and stand out as someone who really knows what they’re doing, and that you’re plugged in, you need to have a few personal branding tools.”
The “season of giving” is upon us and sports athletes, their organizations and their partners are taking this saying to heart. Throughout the wide world of sports, teams are supporting their communities by “giving back” through charitable events, donations and hands-on interactions – and they’re giving back in big ways. The folks behind the scenes in the front office work hard to stage the events and develop corporate partnerships that will provide huge rewards for their efforts. The players take extra time out to interact with their fans, knowing how much it means to them, and feeling the rewards in their joy. The fans appreciate their home team’s efforts and give whatever they can to help them help the less fortunate. Read all about these holiday miracles in the examples below.
For this article, I am focusing on sports organizations in California only. It’s a big state and there are a lot of them! While you read, imagine all of these charitable initiatives being duplicated over the many orgs throughout the country. See if you can quantify just how big the business of “giving back” really is and not be totally awed by it!
A New Bike For Christmas
San Diego Chargers
Amidst all the new technology that dazzles young minds there is still one old standard that stays at the top of any child’s Christmas list – a brand new, shiny new bike! Admittedly, the business of sports is highly vested in advances in technology in order to give consumers the optimum fan experience. However, sport and non-profit organizations all over the nation are giving the simple gift of a bicycle and the message that getting outside and riding with your friends is the coolest gift to get.
NFL Play 60 and the Chargers went to Doris Miller Elementary School in San Diego for a “Bikes for Kids” event. Chargers Vincent Jackson, Jacques Cesaire and others were present to give bikes to every kid in the school!
The holidays are fast approaching and many brands have turned to social media for their holiday campaigns. Some brands have made impressive efforts to increase their brand awareness and holiday specials by partnering with current and former professional athlete’s social media accounts. Athletes are among the most followed accounts on Facebook and Twitter and hold a lot of clout. Catalyst Public Relations conducted a study to determine how athlete influence effects consumers’ drive to social media. Below are some of their findings:
Sports fans who follow their favorite athletes on social media are 55% more likely to purchase a brand if an athlete mentions it on Facebook or Twitter.
Athlete mentions of brands on social media can have an even bigger impact on young (18-34), non-white fans (75% more likely to purchase) and those with kids at home (62%) [click to continue…]
Holly Koski is a Senior graduating in December from Indiana University majoring in Sports Marketing & Management. As the Sports Networker Marketing Intern, she is responsible for managing the Sports Networker Twitter, Facebook and YouTube pages while promoting Sports Networker content through various online marketing strategies.
While no specific “playbook” has ever been written for getting a job in the sports industry, there are hundreds of books that feature principles applicable to obtaining the sports job of your dreams. It would be foolish to try to create a “be all, end all” list of books to read because there are tons of legitimate contenders out there. Instead, for your benefit, below are five book suggestions that you can start reading now and into the new year. These books will give you an immediate head start on key tools you need to help you in your quest to obtain the sports job of your dreams. By applying the principles given by the authors in the correct ways, you will be well on your way to establishing yourself as a thought provoker, influencer and someone who can bring creative and unique ideas to a sports organization.
Matthew Weinberger is a sports business enthusiast who is passionate about the intersection between the law and the sports business industry. He regularly writes on timely topics relating to sports business, law, entertainment, media, and technology.
Matthew frequently lends his business and legal acumen in consultation to emerging sports business properties and start-ups. He has received his undergraduate degree from the University of Massachusetts-Amherst, and a Juris Doctorate from New York Law School located in New York City.
With the holiday season fast approaching there are plenty of professional teams out there looking to help out worthy causes through Facebook promotions. In some cases the worthy cause is their own organization, but everything is relative I guess.
In this piece we will look at 6 different ways teams are trying to raise money through unique sports promotions. There happens to be a lot of creativity in some of these so sit back and enjoy the sleigh ride. [click to continue…]
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
For most of the country, mentioning North Penn High School football would only bring a reaction to the die hard fans who see the name in the Pennsylvania state and national rankings most years. But in Lansdale, Pa, the high school’s home town, North Penn football is a tradition. From newspapers to message boards, every play of every game is under the microscope thanks to the fans who love the most prominent sport at their alma mater.
This is an especially exciting year for North Penn and its fans thanks to the fact that they will be headed back to Hershey, Pa to play in the Pennsylvania State Championship for the first time since winning it in 2003. Unfortunately for numerous alumni both in college and parents who have kids in college, this weekend is also when winter graduation ceremonies occur at most universities.
Steve is a recent graduate of Penn State University with a degree in Sports Journalism from the John Curley Center for Sports Journalism. He is currently working as a marketing and PR intern for Sports Networker.
We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“. We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League).
If you’re smart—and I know you are—you’re going to set
The “season of giving” is upon us and sports athletes, their organizations and their partners are taking this saying to heart. Throughout the wide world of sports, teams are supporting their communities by “giving back” through charitable events, donations and hands-on interactions – and they’re giving back in big ways. The folks behind the scenes in the front office work hard to stage the events and develop corporate partnerships that will provide huge rewards for their efforts. The players take extra time out to interact with their fans, knowing how much it means to them, and feeling the rewards in their joy. The fans appreciate their home team’s efforts and give whatever they can to help them help the less fortunate. Read all about these holiday miracles in the examples below.
While no specific “playbook” has ever been written for getting a job in the sports industry, there are hundreds of books that feature principles applicable to obtaining the sports job of your dreams. It would be foolish to try to create a “be all, end all” list of books to read because there are tons of legitimate contenders out there. Instead, for your benefit, below are five book suggestions that you can start reading now and into the new year. These books will give you an immediate head start on key tools you need to help you in your quest to obtain the sports job of your dreams. By applying the principles given by the authors in the correct ways, you will be well on your way to establishing yourself as a thought provoker, influencer and someone who can bring creative and unique ideas to a sports organization.
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