My e-mail inbox has been blowing up lately with daily deals. Then more. And more. And delete. I wondered why I even opted in to a few of these sites as I delete nine out of 10 I receive. When I came across CrowdSeats.com, I became curious as to what it had to offer my inbox.
Last week I chatted with Justin Cener, the CEO and Founder of CrowdSeats.com to learn more about this new group site that focuses on sports.
The daily deal model for these other sites is all across the board with what they have to offer me here locally. Probably one of the main reasons I delete the vast majority; one day it’s dental cleaning, the next day Thai food, and skydiving the next. I also am much more likely to purchase any daily deal if I am familiar with the place or product. With CrowdSeats.com they squash both of these excuses with their niche opt-in model. Providing the team a higher rate of conversion. [click to continue…]
Being a social media marketer is like being a covert spy on a mission. On most missions a spy is pursuing a target and has a cover ID. To gain the target’s trust the agent sits back, listens, and studies the target for the perfect opportunity to engage them. By being patient and studying their target, a spy can collect valuable information.
As a social media marketer, my job is similar to being a spy. On each project my goal is to gain trust. Before I can I need to learn everything I can about them. Here are tips to becoming an expert social media spy.
1. Find Your Target
This first step is the leg work. You need to identify what community you want to target. This could range anywhere from a group on LinkedIn to a particular blog that focuses on a specific topic. [click to continue…]
www.bluefountainmedia.com Dmitriy Gamarnik is a marketing analyst for Blue Fountain Media. He is passionate about two things – sports and marketing. Sports have been a big part of Dmitriy’s life since he learned to crawl. When he isn’t keeping up with the industry and providing top notch analysis in New York City, he works on his golf swing and coaches basketball in his home town of Plainsboro, NJ.
I met with Ranier this past weekend in Durham,NC, and within five minutes I knew he had maturity well beyond his 24 years. Standing at 6’ and 200 lbs., Ranier has the heart and passion that will make him a force to be reckoned with on any NFL field. He’s laser-focused on his long-time dream to make it to the NFL as a running back.
After spending over two hours chatting with Ranier, I left the table amazed at this young man’s humble spirit and selfless devotion to his family. I believe he’s a cut above other NFL hopefuls in that he already knows who he is as a man so football doesn’t define his entire life. Read on to get a glimpse of this remarkable young man’s character.
Michelle: Ranier, you were undrafted in the 2011 NFL Draft. What separates you from the thousands of other hopefuls as far as making it to the NFL as a free agent?
Ranier: First off, let me start by saying thanks again for the opportunity. God bless you. What separates me is my will power and determination to get the job done by any means necessary and my faith is like no other because I know that faith and hard work pays off.
Michelle: You’ve experienced some academic setbacks along the way. How have you used those setbacks to strengthen your determination to reach your goals?
Ranier: Yes, it’s been a tough journey for me but I know where and what I want to do in my life so I keep my alignment and focus strong. And I made a promise to myself that I will reach my destiny. [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
One of the key things to making your sports website work is getting the people who already love you to share your links or stories within their networks. This works similar to third party marketing – where someone else is endorsing your product for you. You ‘recruit’ people who like you so much they effectively become your sales team. You don’t need to sell your product because they do it for you. Their ‘sale’ might be them sharing your link amongst their friends or even telling people about you directly.
What is the ‘secret ingredient’ to getting people to share your links?
Get people to like you.Make friends.Everyone helps their buddies out. And that includes in the online space.
I recently attended my very first “Tweetup” – a meetup with fellow tweeters online. Now, I have been ‘tweeting’ , posting, and blogging for a really long time but rarely have I made the effort to catch up with fellow bloggers and tweeters in person. Sure, I connect online, but in person is a different story altogether. It’s not because I don’t care, it’s just because no one had actually suggested meeting me in person before.
So I made a commitment.
I flew to another state. Here I was expecting a bunch of nerdy, geeky-looking tech nerds (no offense followers!) and I was pleasantly surprised to meet some amazing, good looking, really interesting, business oriented people. Whom I just so happened to have a lot in common with!( I am also a bit of a tech nerd).
And guess what? Now I have some more friends. Friends whom I follow more regularly and see what they are up to, simply because I now know them as ‘real people’- not just as some random person spamming me with links or posts.
In my last post I said it was all about connecting more online by posting replies and comments on blogs and monitoring traffic links and leads through your website. So now I want you to take a chance. Make the effort to meet online people in person, as this will also help your internet presence (and your social life).
Claire Kelly is a freelance writer, communications consultant and Australian beach volleyball player based on the Gold Coast, Australia.
Experienced in social media marketing, conducting interviews, ghostwriting, editing, generating publicity and photography, Claire is passionate about about helping athletes and businesses grow through the power of the media and the internet. Follow Claire on Twitter @clairelkelly
Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly.
However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that test the human body like no other.
Over the years, endurance challenges have become very popular and to connect with the growing community, organizations embraced social media as their marketing tool of choice. [click to continue…]
www.bluefountainmedia.com Dmitriy Gamarnik is a marketing analyst for Blue Fountain Media. He is passionate about two things – sports and marketing. Sports have been a big part of Dmitriy’s life since he learned to crawl. When he isn’t keeping up with the industry and providing top notch analysis in New York City, he works on his golf swing and coaches basketball in his home town of Plainsboro, NJ.
In a world where being politically correct has reached epic proportions, the new K-Swiss short film featuring fictional character Kenny Powers is a tremendous breath of fresh air.
Creativity by corporations has been one of the leading casualties of the PC movement with brands paralyzed by fear, god forbid a noisy minority speaks out against them. Look at the latest batch of bland commercials from this past Super Bowl for further evidence.
K-Swiss went out on a limb with the Rated-R Superstar Powers (with due respect to retired WWE superstar Edge), who gained a following during the run of his HBO comedy Eastbound and Down. [click to continue…]
Ron Matejko is the President of Phoenix, Arizona-based MVP Media, an award winning digital publishing company. Visit the MVP website at www.mvptoday.com. Contact Ron by email at [email protected] Let’s connect on LinkedIn or on Twitter @mvp_media.
Before social media, reaching customers was a challenge accomplished by face to face, television, radio, or print advertising. Today, a company can use services like Twitter and Facebook to directly communicate with customers. This also means that crowd is filled with many voices and to be effective the message needs to be clear.
1. Goals
What are you trying to achieve and what is the expected outcome? This is an important question to ask at the beginning of any social media campaign. This step will provide guidance and a clear course to follow as you navigate the world of social media.
2. Metrics
How will you measure the results? There are a variety of ways in which to measure social media success. Typically the goal of social media is to build relationships and trust, which cannot be easily defined. Some common metrics to keep an eye on are the number of interactions, fans/followers, and conversions. [click to continue…]
Organizing a press conference can be a great idea. It will allow you the opportunity to reach all media outlets at the same time and / or provide a personal perspective on a particular story. A press conference can also build excitement or anticipation about a particular event or idea. It arms you with the possibility of telling your story, rather than just answer other people’s questions. There’s a big difference. Some coaches and athletes are natural talents at giving press conferences, others … are not. Fortunately for us, in both cases the result can be really enjoyable to watch. Some press conferences have achieved absolutely iconic status. Check-out these short clips of my personal TOP 10 of the Most Memorable Press Conferences Ever! [click to continue…]
Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.
Claire Kelly is a freelance writer, communications consultant and Australian beach volleyball player based on the Gold Coast, Australia.
Experienced in social media marketing, conducting interviews, ghostwriting, editing, generating publicity and photography, Claire is passionate about about helping athletes and businesses grow through the power of the media and the internet. Follow Claire on Twitter @clairelkelly
My e-mail inbox has been blowing up lately with daily deals. Then more. And more. And delete. I wondered why I even opted in to a few of these sites as I delete nine out of 10 I receive. When I came across CrowdSeats.com, I became curious as to what it had to offer my inbox.
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