Marketing. If you were to look it up in a dictionary, you might find one of the following definitions:
The exchange of goods for an agreed sum of money.
The commercial processes involved in promoting, selling, and distributing a product or service.
The process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.
While all may sound correct, one essential part that is missing from all of them is the phrase “storytelling.”
Good Versus Great
There are many sports professionals who may be considered ‘good’ when it comes to marketing, but there are few that can be considered great.
When you take a close look at these individuals, what you will find is that a common denominator among them is that they are able to take a message and turn it into a story. Just how an artist can take a canvas and paint a beautiful picture without any guidance or direction, great marketers can take a simple message or idea and turn it into a long-lasting and impactful story. [click to continue…]
Joseph is the Social Media & Marketing Solutions Manger at GAGA Sports & Entertainment where he works with professional sports teams, including the Lakers, Clippers, and San Francisco 49ers, where he develops engaging content as well as social media and digital strategies to help teams better understand and engage their fans.
Read more from Joseph and follow him on Twitter.
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Alex Rodriguez (A-Rod) is currently the highest paid player in the MLB. Although he is the highest paid player in major league baseball, he comes in ninth in jersey sales (behind teammate Derek Jeter).
Do you think A-Rod should be making his $33 million a year salary or do you think someone else deserves being the highest paid player in the MLB? Please share your thoughts in the comments section below and share this A-Rod Infographic by Column Five with your friends online.
Watching live NBA games this week there is one game that really stood out and drew media and online attention for all the wrong reasons: The Cleveland Cavaliers V Miami Heat game on March 29. Superstarter Lebron James didn’t feature in the pre-game announcements -apparently he was in the restroom – instead ‘appearing’ on the bench just before the game kicked off.
I was one of the many basketball fans who was surprised by his decision not to acknowledge the massive crowd before the game. Although I think it’s a sad day in sport if a team’s prize player, especially in a league as prestigious as the NBA, doesn’t respect his old fans – and current ones – I do understand why he felt like he didn’t owe the crowd anything. Yet his choice not to feature attracted more negativity from the crowd than if he had participated in the usual pre-game announcement.
The commentators, totally shocked, immediately started ‘bagging out‘ Lebron for choosing not to partake in the highly anticipated pre-game ritual. It was the same online, with many Twitter followers attacking Lebron’s choice and (seemingly) ignorant behaviour.
So there may have been many reasons why he chose to do a no-show, with Lebron himself claiming ‘he had to go to the bathroom’, however the general feeling was that he didn’t want to run out to a crowd that hated him with every fibre of their being. Why should Lebron give a hostile crowd any opportunity to affect his game by having to open with a crowd who (now) loves to hate him? [click to continue…]
Claire Kelly is a freelance writer, communications consultant and Australian beach volleyball player based on the Gold Coast, Australia.
Experienced in social media marketing, conducting interviews, ghostwriting, editing, generating publicity and photography, Claire is passionate about about helping athletes and businesses grow through the power of the media and the internet. Follow Claire on Twitter @clairelkelly
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